Marketing Strategy

I Was Featured on Marie Swift’s Podcast! Check it Out Here.

I recently had the pleasure of being a guest on Swift Chats—a video podcast series about best practices in the financial services industry, hosted by Marie Swift of Impact Communications. For those of you who don’t know, Marie and I both run digital marketing firms for financial advisors. And …

How We Help Financial Advisors Build a Strong Marketing Foundation (Video)

https://www.youtube.com/watch?v=0HCC_US5KNMHow much money have you wasted on marketing tactics that promised good results and never delivered? Whenever I talk to financial advisors who are frustrated with their marketing, almost all of them have one thing in common: they don’t have a strong …

5 Blog Post Topics Every Financial Advisor Should Have on Their Site

If you’re a financial advisor, you probably know that creating consistent content is key to increasing your online presence and generating referrals. But when it comes to your blog, what should you write about? Every time I meet an advisor who hasn’t done much marketing in the past, one of the first …

How Financial Advisors Can Use Videos in Their Marketing

If you know me, you know I love creating videos. It’s one of the easiest, most efficient ways to reach your audience. It requires no editing, no proofreading, and no time spent at the keyboard trying to figure out what to write. Videos also perform really well. For the advisors we work with, we know …

How Guest Expert Articles Can Help You Get More Clients

Did you know guest expert articles are one of the best ways to get out in front of prospects and gain more clients as a financial advisor? This is a strategy that we deploy for several of our advisor clients—and it’s one of my personal favorites. Watch this three-minute video as I explain how guest …

Best Practices for Using Testimonials in Your Marketing

If you’re like most advisors, you probably have a few concerns about the new testimonial rule. Your gut may be telling you to play it safe and wait to see how it goes for other advisors first. But here’s the truth: there’s a HUGE advantage to getting out there before the crowd and having …

8 Traits Clients Look for in a Good Financial Advisor

Do you know why your clients like working with you over other advisors? Do you know what traits clients look for? Contrary to popular belief, it likely has very little to do with your investment performance or fees. We did some research here at Indigo Marketing Agency. We sat down with our advisors’ …

9 Top-Performing Webinar Topic Ideas (For Financial Advisors)

Did you know the topic you choose for your webinar is the most important factor determining its success? Do you need webinar topic ideas?First of all, congratulations! You’ve decided that a webinar is just what you need to warm up prospects and convert them into clients. But now the big question …

What Is Your “Tee Box” Branding Statement?

Do you have a “tee box” branding statement? Ya know, that one-sentence answer you give when you’re about to tee off at the golf course and someone asks, So, what do you do? So many advisors don’t have an answer to this question—and they stumble over their words when trying to articulate who they are …

Happy Holidays and My Gift To You This Year! (Video)

Merry Christmas and Happy New Year to all the financial advisors out there! Today, I am wishing you and your family a wonderful holiday. As my gift to you, learn everything there is to know about marketing for financial advisors with The Marketing Guide For Financial Advisors on Amazon now at our …

7 Blogging Mistakes Advisors Make (& How To Avoid Them)

Could you be making the following blogging mistakes?Are you interested in creating your own content? I come across financial advisors every day who are eager to write their own websites, articles, newsletters, and more. But having worked in this industry for quite some time, I’ve come to realize …

5 Expensive Marketing Tactics That Aren’t Worth The Money (& What To Do Instead)

Are These 5 Marketing Services Draining Your Budget Dry? Marketing for financial advisors can be frustrating because no one really tells you what works and what doesn’t. When I talk to advisors who are investing heavily in their marketing and not seeing results, I often find out they’re …

Financial Advisor Prospecting Ideas

Financial Advisor Prospecting Are you curious about top advisor marketing results? Well, I just got off a call with a veteran advisor that has been a client of ours for about 3 months. He was blown away that he is currently onboarding 6 new high-net-worth clients. He’s been an advisor for 35 years …

How Does Your Marketing Compare To Top Advisors?

Most advisors struggle with marketing simply because it’s not their expertise. They either don’t know where to start or they’re already doing it themselves but they’re not sure if they’re doing it right. Sound familiar? We thought it would be helpful to put together a checklist of the most important …

Three Ways to Supercharge Your Marketing Results (Video)

Whether you’re a current client of ours or are doing your own marketing, here are three tips you can use to supercharge your marketing—so you stay top-of-mind as the go-to person who can solve your target audience’s biggest problem. 1. Get Your Message Out To More People My #1 tip to supercharge …

How Financial Advisors Can Use YouTube To Grow Their Business in 2020

When I think about the future of marketing for financial advisors, I'm excited about two things: webinars and YouTube. Webinars are an incredible solution to get in front of your ideal prospects 24/7 online with an up-front investment of 4 to 8 hours of your time. YouTube for financial advisors is …

Recommended New Webinar: Your Riches Are In Niches (Instant Replay)

Bill Cates, The Referral Coach, is one of my mentors and a true expert in our industry. His recent book Radical Relevance is a fantastic read I recommend to all advisors. He and I are huge proponents of embracing niches for financial advisors to help their marketing cut through the noise. You can …

How to Add a Calendly Floating Button to Your Website (So Prospects Can Schedule A Call From Any Page On Your Site!)

Now that you have Calendly set up (if not, read our previous post on setting it up here), it’s time to add it to your website. We recommend adding it as a floating Schedule a Call button that remains in the bottom right corner of your website at all times. Here’s an example of what we mean: A …

Marketing Strategy

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

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