The Complete Reference for Digital Marketing, Niches, Prospecting, and Powerful Ideas to Grow Your Business
The Marketing Guide for Financial Advisors uncovers the truth about how independent advisors really get new clients in a digital world.
Learn what no one wants you to know about marketing, how to avoid wasting money on your marketing, and the secret to unlocking your marketing potential, including:
- Why digital marketing is so challenging in financial services
- How to create a website that converts
- Email marketing strategies for financial advisors
- Using social media to get in front of your ideal prospects
- Search engine optimization to get more traffic to your website
- Content strategy to start the conversation
- Embracing a specialty to command higher fees
- Using webinars to warm up prospects
In this exclusive guide, you’ll learn proven strategies from top advisors to grow your firm and uncover a step-by-step process to build your marketing engine.
As I was reading this book, I realized that my team and I needed to go through it together – to enhance what we were doing right and fix what we were doing wrong. We’ve been holding weekly meetings to discuss parts of the book until with finish the entire thing.
One thing that makes this book great is that its not just theory. The author seems to have been working with advisors for a long time and presents some very helpful examples.
Bill Cates, ReferralCoach.com
I tell my coaching clients that their and their team’s top 5 jobs are:
- Relationship management with your clients, i.e., delivering on your Client Service Promise
- Growing your business at your desired rate
- Management oversight of your team and their work product
- Portfolio management (whether or not outsourced)
- Ensuring messes are cleaned up quickly
This book focuses on the “Growing your business” part with the focus on digital marketing. It does that better than any book or manual I have seen. While it tells you many of the how’s, it’s really telling you of the what’s and why’s of digital marketing. I actually do not think you as an FA really want to know the how to’s because that’s not one of your top 5 jobs, rather it’s your job to hire the right talent to get the job done that the author describes, so your practice brings prospects to your door that you can convert to clients. As such, this book is a complete and outstanding job description of the person your team needs to hire to execute the author’s digital strategy whether that’s an employee or an outsourced service which by the way, is what the author’s firm also does exceedingly well.
Even if you understand the words like Yoast SEO plugin, Google Analytics, boosting your posts, Facebook pixels, title tags, meta descriptions, how to optimize for search engines, etc., most, if not all, FAs I have met don’t want to know this stuff even though it is critical to have it as part of their digital marketing growth strategy. So, Claire’s book tells you what skills your hire or outsource firm needs in exquisite detail with very specific recommendations and pragmatic tips and approaches that most authors are reluctant to provide as clearly as Claire provides them. This is real world advice and pulls no punches.
If you want to know what you need to do to get a great digital strategy, Claire tells you exactly that. Your digital strategy must keep you “top of mind” with clients and prospects through content, the right technology, powerful websites, outstanding email campaigns, well designed social media campaigns using LinkedIn, Facebook, and Twitter as well as a foundational marketing tool, Webinars with all the details you need for success. As I said however, this is a book that is in essence a detailed description of the person or firm you as an FA must have to incorporate a high performance 21st Century digital marketing presence into your practice.
On top of it all, Claire shows a sincere and genuine trust and respect for FAs that supports the value she brings to her clients. This is not only a must read for financial advisory practices, it is a must do.
Author, The Financial Advisors Success Manual
About the Author
Claire Akin, MBA grew up in the financial services industry working with her father, an independent financial advisor of over 35 years. She holds a bachelor’s degree in economics and a master’s of business administration. Claire founded Indigo Marketing Agency to help independent financial advisors reach more of their ideal clients. It’s her mission to help financial advisors grow their firms through digital marketing.