As Indigo’s most-tenured team member, Lisa Gaines’ positive impact on our success cannot be overstated! As Content Deployment Manager, she is responsible for deploying our clients’ blog content in a timely fashion, a crucial component of their overall marketing strategy.
Lisa breaks down the process as follows: “Once an article is written and proofed by the writing team, and approved by the advisor and account manager, they hand it off to me. I upload the blog post to their website, and do any necessary formatting/editing.
“Then I draft the marketing email that corresponds with the blog post. I have a marketing assistant help me send out the emails, and post the blog post to the advisor’s social media accounts and Google My Business account.
“It can be a lot of moving parts and a lot of details to keep track of, but after doing this for a while, I would say we’ve built a pretty well-oiled machine, and I truly enjoy this side of the business.”
Joining Indigo
When Lisa joined the Indigo team, she’d already been working fully remotely for a number of years, and it felt like the perfect fit. It was a new company, and even in the early days, the culture and the goals of Indigo were something that interested her and attracted her to not only the company, but the people working for Indigo. It was also a realm of marketing she had no prior experience with; although initially intimidating, it was a huge growing opportunity. She didn’t know anything about financial advisors, or much about managing content. However, she’s thankful for the risk that was taken on her, and she’s happy to say she’s learned so much in many different areas over the years.
Of course, the second part of what attracted Lisa to Indigo is the flexible work-life balance. As a military spouse, she and her family move often, sometimes to more remote locations, which can make it extremely difficult to find jobs. Indigo affords her the opportunity to have something she enjoys and excels at, while also being present for her husband and children. Lisa can easily take this job with her when the Army tells her family it’s time to move again. She says, “I can tell you that for a military family, this is truly invaluable.”
Lisa’s Life Outside of Work
Lisa and her husband, Korey, met their freshman year while attending Texas A&M in 2006, and have been together ever since. They have two kids, 8-year-old daughter Madelyne and a 6-year-old son Jameson. Lisa’s husband is an active-duty armor officer in the United States Army, so they move a lot—every two to three years, or sometimes even less! They have moved eight times in almost 13 years, and are currently stationed in Fort Cavazos, TX (formerly Fort Hood), about an hour north of Austin.
Lisa’s father was also in the military, serving in the United States Marine Corps for 38 years, so the military lifestyle is honestly the only one she knows. She has a huge passion for serving military members and their families. She says, “I love the military community and all it provides. I love volunteering within this community, and being an advocate for these families that do so much for us.” She currently serves on the Fort Cavazos Spouse’s Club board, and as an advisor for the family readiness group within her husband’s unit. “Military life is not easy, but also provides us with so many opportunities we wouldn’t otherwise have.”
A side effect of moving so frequently, Lisa has developed a passion for interior design. Living in many different types of homes in many different parts of the world can be hard, so she loves the challenge to decorate all the unique environments and make them feel like home. She says, “There are so many ways these days to decorate a home even if you’re only there for a few years, and I can tell you, it truly excites me!”
The Indigo Team
One of the first team members to join Indigo back in its beginning, Lisa was the original military spouse. Since then, because of the military network, we have a large handful of military spouses that now work for our team (two of them, Kelli McLeod & Sara Dressler, leading the Indigo team!). Because most of the military spouses know each other from different duty stations over the years, Lisa loves getting to work with old friends.
We are thrilled to have Lisa as part of our team and look forward to the continued success she brings to our organization.
At Indigo Marketing Agency, we understand firsthand how much work you have on your plate as an independent financial advisor. If you’d like help handling your marketing, we encourage you to schedule a free strategy session with our team today. We’d love to hear more of your story and talk about how we can help you cross marketing off your to-do list for good.
