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Case Studies

Case Studies: Real-World Marketing Impact for Financial Advisors

We help financial advisors connect with their ideal clients through highly personalized marketing strategies and done-for-you services.
| Indigo Marketing Agency
| Indigo Marketing Agency

Website Design & SEO

How Arcadia Financial Group Rebuilt Its Website Around One Idea: Live Like Every Day Is Saturday

Arcadia Financial Group partnered with Indigo Marketing Agency to redesign its website around the firm’s signature “Live Like Every Day Is Saturday” philosophy. The project replaced a dated, generic experience with a modern, people-focused site that highlights Arcadia’s planning team, family office approach, and services for pre-retirees and retirees. Through refreshed core pages, new retirement, estate, and tax planning content, improved local SEO, and a more authentic visual identity, the website now better reflects the firm’s personality while making it easier for prospective clients in New Hampshire and Massachusetts to find Arcadia and start a conversation.

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What We Accomplished

  • Put Arcadia’s “Live Like Every Day Is Saturday” philosophy at the front of every page, so the site finally sounds like the firm.
  • Refreshed the homepage, About, Services, and Who We Serve pages, and added new Retirement Planning, Estate Planning, and Tax pages.
  • Replaced a dated, animation-heavy design with a clean, modern layout built around the visitor’s journey.
  • Solved the tension between local search and brand voice, so Manchester and Andover support rankings without the hero reading like an advertisement.
  • Repositioned the firm around its planning team and family office model, with compliance-aware language across the site.
  • Brought real people into the design using Northeast lifestyle and retiree imagery that reflects Arcadia’s clients and community.
  • Added clear, low-pressure calls to action and an SEO and AEO foundation, including FAQs and schema, to help local retirees find Arcadia and book a discovery visit.
| Indigo Marketing Agency
| Indigo Marketing Agency

Website Design & SEO

How a Cincinnati Wealth Firm Traded a Generic Website for a Niche Site Built for P&G and GE Aerospace Executives

Clarity Wealth Management partnered with Indigo Marketing Agency to redesign its website around the firm’s specialty serving P&G and GE Aerospace executives, high-income professionals, and retirees. The new site replaces a generic, difficult-to-navigate experience with clear, compliance-approved content focused on equity compensation, stock concentration, tax planning, and retirement strategy. By highlighting the firm’s Clear Path Process™, fiduciary approach, and flat-fee planning model, the website better communicates Clarity’s expertise and provides prospects with a simple path to understand their options and connect with the firm.

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What We Accomplished

  • Designed a conversion-focused financial advisor website built specifically for P&G and GE Aerospace executives in Cincinnati
  • Replaced a generic, dated site with a clear, scannable design organized around the questions high-income professionals actually ask
  • Created dedicated audience pages for the firm’s niche, covering equity compensation, RSUs, stock concentration risk, and complex tax planning
  • Translated the firm’s signature Clear Path Process™ into a simple six-step visual journey
  • Wrote compliance-approved copy that leads with the firm’s first-year flat-fee planning structure, fiduciary duty, and independent ownership
  • Migrated decades of existing content, including legacy P&G resources and the full blog library, with no loss of search equity
  • Launched cleanly across all 46 pages with full cross-browser and cross-device quality assurance
| Indigo Marketing Agency
| Indigo Marketing Agency

Website Design & SEO

How a Financial Advisor Built a Website That Speaks Only to Southern California Edison Employees

Financial Designs Corporation had built something most firms can only envy: a deep, specialized understanding of how Southern California Edison employees retire. For years, that knowledge moved by word of mouth, through referrals, client seminars, and long-standing relationships across the SCE workforce.

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What We Accomplished

  • Launched a dedicated, education-first website focused entirely on Southern California Edison employees and retirees, separate from the firm's general practice.
  • Organized the whole experience around one simple choice: “I'm currently working” or “I'm retired or retiring.”
  • Translated complicated Edison benefits, including the pension and the three-tier 401(k), into plain, readable language.
  • Positioned the firm the way the client wanted to be seen: as Edison Retirement Specialists with a customized Retire From Edison plan as the deliverable.
  • Added advisor videos so prospects can see and hear the person they would work with before they ever pick up the phone.
  • Rebuilt the contact experience around what actually matters to an Edison employee, from years with Southern California Edison to their retirement timeline.
  • Created a Resources & Tools hub with FAQs and planning tools that answer common questions and open the door to a first conversation.
| Indigo Marketing Agency
| Indigo Marketing Agency

Website Design & SEO

How RHA Wealth Replaced an Outdated, Text-Heavy Website with a Modern, Scannable Site Built to Attract Business Owners and High-Income Professionals

RHA Wealth partnered with Indigo Marketing Agency to replace an outdated, text-heavy website with a modern, SEO-optimized digital presence built for business owners, high-income professionals, and affluent families. The new site makes it easy for visitors to understand who RHA serves, explore relevant services, and schedule a conversation, creating a stronger foundation for local search visibility, engagement, and future growth.

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What We Accomplished

  • Designed and launched a modern, scannable financial advisor website that clearly communicates who RHA Wealth helps, what they do, and what to do next
  • Replaced dense walls of text with a benefit-led layout readable in seconds on desktop and mobile
  • Built clear paths for entrepreneurs, affluent families, and retirees to find the services that fit them
  • Organized services into clean financial planning and investment management pages
  • Added self-scheduling and prominent “start the conversation” calls to action across the site
  • Established an SEO and AEO foundation targeting the Raleigh–Durham–Chapel Hill area
  • Gave RHA a digital presence that finally matches the quality of its planning
| Indigo Marketing Agency
| Indigo Marketing Agency

Website Design & SEO

How Stewardship Investments Launched a Faith-Aligned Brand and Website Built for Values-Driven Christian Families

Stewardship Investments partnered with Indigo Marketing Agency for a complete rebrand and website redesign that better reflects its mission of helping Christian families align their wealth with their faith. Through a new visual identity, original human-written copy, and a content-rich website built around biblical stewardship and values-driven investing, the firm now has a digital presence that clearly communicates its expertise, convictions, and approach. The result is a modern, faith-aligned platform that helps the right families understand Stewardship’s story, explore its services, and confidently take the next step toward a complimentary discovery call.

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What We Accomplished

  • Created a refined new brand identity, including a custom S monogram drawn from the firm’s own symbolism and a navy-and-bronze palette that signals legacy and care.
  • Designed a content-rich website that speaks directly to Christian families who want their wealth to reflect their faith.
  • Wrote original, human copy that carries the firm’s voice, replacing the AI-leaning content of the previous site.c
  • Wove scripture and the firm’s “Tool, Test, Testimony, Temporary” philosophy through the site in a way that feels natural rather than heavy-handed.
  • Made the niche unmistakable, with biblically responsible investing and generosity featured as core areas of focus.
  • Structured the site for skimming, with short sections, clear headings, and a mobile-friendly layout.
  • Built a clear path to a conversation, with calls to action that invite families to request a complimentary discovery call.
| Indigo Marketing Agency
| Indigo Marketing Agency

Website Design & SEO

AMG Wealth Management Launches Niche-Focused Website

AMG Wealth Management, a father-son fee-only RIA based in Land O’Lakes, Florida, needed a website that properly reflected their complementary expertise and helped them move beyond word-of-mouth referrals. We delivered a clean, professional redesign with strong niche messaging, dedicated audience paths, transparent fee information, and excellent user experience.

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What We Accomplished

  • Dual-niche website strategy with clear audience pathways
  • Modern, approachable Florida coastal design
  • Transparent and compliant fee messaging
  • Strong local SEO foundation across Florida
  • Integrated scheduling with screening questions
  • Updated brand assets and letterhead
| Indigo Marketing Agency
| Indigo Marketing Agency

SEO & CONTENT MARKETING | NICHE ADVISOR GROWTH

How a Milwaukee Financial Advisor Added $264K+ in Annual Revenue on Just 5 Minutes of Marketing a Month

Jared Andreoli partnered with Indigo Marketing Agency to build a content-driven marketing engine targeting early-career physicians. The results compounded fast. In 2025 alone, Jared added 18 new clients and roughly $108,000 in new annual recurring revenue—while spending just minutes a month on marketing. His content now ranks on page one of Google and he’s the #1 recommended advisor in ChatGPT for Milwaukee physician searches.

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What We Accomplished

  • Scaled from ~30 to 77 financial planning clients in approximately three years
  • Added 18 new clients in 2025 alone, generating ~$108,000 in new annual revenue
  • Earned 9+ first-page Google rankings, including #2 for "Milwaukee financial planner"
  • Ranked #1 in ChatGPT for "financial advisor in Milwaukee who specializes in physicians"
  • Generated 5–6 qualified leads per month from organic search and WhiteCoatInvestor.com
  • Reduced total monthly marketing time to just ~5 minutes
| Indigo Marketing Agency
| Indigo Marketing Agency

STRATEGIC WEBSITE REDESIGN TO ATTRACT HIGH-NET-WORTH LEADS

How a Financial Advisor Website Makeover Went From 2-3 Internet Leads Per Year to $9M+ in New AUM—in 10 Months

Laurel Wealth Planning partnered with Indigo Marketing Agency to transform its outdated website into a premium, SEO-driven growth engine built for high-net-worth prospects. In just 10 months, the firm generated 52 qualified internet leads, closed six new AUM clients, and brought in more than $9 million in new assets, all through organic SEO, AEO, and GEO, with zero ad spend. 

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What We Accomplished

  • Redesigned the website to reflect the premium, comprehensive service Laurel Wealth Planning delivers to $1M+ AUM clients
  • 52 qualified internet leads in 10 months vs. 2-3 per year historically — a 20x+ increase
  • 6 new AUM clients closed from website leads (previously: zero in 27 years)
  • $9M+ in new AUM brought on from website-sourced clients
  • 75% close rate on prospects who entered the proposal process
  • Zero ad spend (All leads generated organically through SEO, AEO, and GEO.)
  • Built a prospect journey that pre-qualifies and pre-sells HNW leads before they book
| Indigo Marketing Agency
| Indigo Marketing Agency

SCALABLE FACEBOOK ADS + TEAM-DRIVEN FOLLOW-UP

How One Advisor Closed $9.5M AUM and Has $3M Pending in 1.5 Years

As the founder of Win Wealth Solutions, Nguyen Tran launched his firm with a clear vision and a relentless focus on results. Backed by a long-term mindset and a data-driven approach, he partnered with Indigo to accelerate growth, transforming strategy into measurable success.

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What We Accomplished

  • Built a highly profitable and scalable Facebook lead-generating ad campaign that booked 94 prospect calls in five months
  • Closed $9.5M in AUM
  • $3M in pending AUM about to close
  • Doubled annual revenue growth (from $120K/yr to $250K/yr)
  • Strengthened internal systems and SOPs to support long-term growth
| Indigo Marketing Agency
| Indigo Marketing Agency

A NICHE-SPECIFIC WEBSITE MAKEOVER

LA Advisor Attracts Fresh Prospects by Targeting Underserved Population

One success story about a concise, branded, and persuasive web presence that builds authority and trust with this advisor’s target audience while also keeping him top-of-mind to garner referrals.

REad Case STudy

What We Accomplished

  • A website makeover with fresh copywriting and design
  • A one-time SEO campaign to attract new prospects
  • 1 custom blog post or video each month
  • 3 social posts per week to Facebook, LinkedIn, and X
  • Monthly marketing metrics to track and his progress and inform his next moves
  • Dedicated account manager to keep the entire strategy on track
| Indigo Marketing Agency
| Indigo Marketing Agency

brand refresh

A Comprehensive Marketing Makeover for One Busy Advisor

When we first met, Angela wasn’t sure where to start with her marketing. After reviewing her goals, we got started on our Total Marketing Package.

 

REad Case STudy

What We Accomplished

  • 1 custom blog post each month
  • 3 social posts per week to LinkedIn, Facebook, and X
  • Monthly marketing metrics to track progress and monitor campaigns
  • Dedicated account manager to keep strategy on track
| Indigo Marketing Agency
| Indigo Marketing Agency

Webinar Marketing

One Advisor Lands His Biggest Client Ever With A Custom Webinar

A more advanced marketing strategy to help this advisor get in front of new prospects: a custom webinar.

REad Case STudy

What We Accomplished​

  • A written, designed, and recorded custom webinar
  • An automated webinar to run automatically every day
  • Promotion of webinar on website, social media, and through LinkedIn messages
  • Turned viewers into clients
| Indigo Marketing Agency
| Indigo Marketing Agency

MArketing Strategy

A Total Marketing Overhaul To Fully Embrace A Specialty

We helped this client with a logo, website, and his marketing message to create a cohesive marketing strategy to target his ideal audience.

 

REad Case STudy

What We Accomplished​

  • Branding
  • Website
  • Social media profiles: LinkedIn, X, Facebook Business
  • SEO (Search Engine Optimization)
  • Custom content
| Indigo Marketing Agency
| Indigo Marketing Agency

SEO + Custom Content

Using Custom Content To Draw Qualified Traffic From Searches

One success story of an advisory firm that used custom content to drive targeted traffic via search.

 

REad Case STudy

What We Accomplished​

  • Increased visibility online
  • Increased conversion rates
  • Created a comprehensive content strategy
| Indigo Marketing Agency
| Indigo Marketing Agency

Personal Branding + Custom Content

Showcase Your Personality And Build Relationships With Personal Content

One success story of an advisory firm that used custom content to drive targeted traffic via search.

 

REad Case STudy

What We Accomplished​

  • Connected with network
  • Created personal content to tell a story
  • Boosted website traffic
| Indigo Marketing Agency
| Indigo Marketing Agency

CHOOSING A SPECIALTY

Embracing A Specialty: Focusing On Pilots With Aviation Wealth Solutions

A great example of one advisor we helped embrace a specialty is Aviation Wealth Solutions. They came to us starting from scratch, before they had even created a logo or a brand for their firm.

REad Case STudy

Results

  • Custom-written website
  • Optimized website for keywords
  • Created interesting and relevant content
| Indigo Marketing Agency
| Indigo Marketing Agency

NICHE ENGAGEMENT + INCREASED ONLINE VISIBILITY

A Marketing Trifecta That Engages Target Audience and Ranks Posts Higher
Justin & Rob of Center for Wealth Management were looking for a way to strengthen their online brand presence and increase engagement with their target audience. We implemented a three-pronged strategy to enhance the performance of their website, content, and email campaigns.
REad Case STudy

What We Accomplished:

  • Custom content topping search results
  • Increased user engagement with email campaigns
  • Increased online visibility through website
| Indigo Marketing Agency

Take Your Marketing To the Next Level

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Karen Sogamoso

Client Success Coordinator

Barranquilla, Colombia

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Karen Sogamoso leverages her diverse skill set to manage a wide range of marketing tasks and help streamline processes for the account management team. She holds a bachelor’s degree in social communication and journalism, applying her strong background in media and communications to accelerate project workflows and enhance client support.

Outside of her work at Indigo, she loves exploring new destinations through travel, catching live performances at music festivals, and spending time at the movies.

Deanna Hooker

Website Project Manager

Wilmington, North Carolina

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Deanna Hooker brings over 15 years of experience across digital marketing, web development, SaaS, e-commerce, and client success to her role. Over her career, she has guided project structure for brands ranging from local small businesses to household names like Macy’s and Instacart. What Deanna enjoys most about her role is building genuine, trusting relationships with advisors, taking the stress out of website builds, and helping them turn their unique stories into authentic online brands.

Deanna attended the University of North Carolina at Greensboro and is originally from Long Island, New York. She now resides on the coast in Wilmington, North Carolina, with her husband, Jeremy, their two children, Jayden and Julianna, and their four dogs. Basketball is a huge part of family life; her husband coaches, her son plays, and together they founded a local nonprofit youth basketball organization. In her free time, Deanna enjoys traveling, cooking, heading to the beach, crafting clay magnets, collecting Jellycats, and cheering on her kids at their sporting events.

Angelica Duran

Client Success Coordinator

Colorado Springs, Colorado

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Angelica Duran’s number-one goal is for our advisor clients to feel fully supported as she assists with a broad range of marketing initiatives. She holds a Bachelor of Science from Northern Arizona University and relies on her strong educational background to help deliver seamless, high-touch assistance across client accounts.

Originally from northern Arizona, Angelica has called Colorado Springs, Colorado, home for the past two years. When she isn’t busy with marketing tasks, she loves making the most of the outdoors by snowboarding, hiking, and catching live music at concerts.

Kellie Williams

Marketing Assistant & Client Success Coordinator

Fort Lauderdale, Florida

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Kellie Williams collaborates across departments to keep marketing campaigns running smoothly. Her favorite aspect of her role is the team environment; she loves teaming up with other marketers to deliver creative, impactful support for clients.

Originally from Wales in the UK, Kellie earned her master’s degree in magazine journalism before bringing her passion for storytelling to digital marketing. Splitting her time between Fort Lauderdale, Florida, and Aruba, Kellie embraces island and coastal life through sunset beach skating, full moon sailing, and swimming with sea turtles. When she’s not working, she can be found reading, listening to podcasts, or doing pilates.

Alex Dennery

Media Buyer

Medellín, Colombia

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In his role, Alex Dennery focuses on driving revenue and delivering measurable growth for businesses of all sizes. He holds a bachelor’s degree in management information systems from Rowan University and leverages his analytical background to build high-impact media campaigns that yield real results for clients.

Originally from New Jersey (where his parents and two younger brothers still reside), Alex currently lives in Medellín, Colombia. A true global traveler, he has lived in 3 countries and explored over 30 more. In his free time, he stays active with boxing and gym workouts, dives into podcasts and books, and enjoys creating music as well as attending live events.

Benedict Sta. Ana

Web Developer

Negros Occidental, Philippines

In his Indigo role, Benedict Sta. Ana applies his technical expertise to build and maintain client websites. What he loves most about his role is getting to dive into hands-on web development, particularly within WordPress, to create functional and efficient digital experiences. And like any true developer, Benedict always enjoys starting his workday with a good cup of coffee.

Originally from Candoni, Negros Occidental, Benedict holds a Bachelor of Science in Information Technology. Now living in Bacolod City, he enjoys relaxing by playing computer games, watching movies, and catching up on his favorite anime series.

Nancy Martinez

SEO and AEO Strategist

Ontario, California

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Nancy Martinez brings over a decade of combined in-house and agency experience to her role at Indigo. Passionate about helping brands boost their visibility and connect with target audiences, she thrives on keeping up with the fast-evolving landscapes of search engine, answer engine, and generative engine optimization. What Nancy loves most about search is that it keeps her on her toes—giving her endless opportunities to stay curious, test innovative strategies, and deliver measurable growth.

Originally from North Hollywood, Nancy holds an Associate Degree in Marketing and currently lives in Ontario, California. Outside of the office, she enjoys going to concerts, spending time with her close-knit family, and heading to the beach. Much of her free time is spent at the dog park training and playing with her rescue husky, Blue.

McKenzie Skelton

Marketing Assistant & Client Success Coordinator

Pleasant Grove, Utah

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McKenzie Skelton loves the dynamic balance of creativity and organization that comes with supporting clients and keeping behind-the-scenes operations running smoothly. She enjoys the variety of daily projects that allow her to help both the team and advisors thrive.

McKenzie earned her Bachelor of General Studies with an emphasis in business from Brigham Young University. Originally from Pleasant Grove, Utah, she splits much of her time between northern Utah and southern Utah near the national parks. Outside of work, she loves to travel (France, South Africa, and Australia are among her favorite destinations) along with cooking and spending time with her family.

Sia Hajizadeh

Special Projects Lead
Los Angeles, California

In his role, Sia Hajizadeh thrives on curiosity, testing new digital tools, and finding innovative ways to refine workflows across the team. He brings a diverse, cross-industry background in operations management across fashion, retail, hospitality, and photography, as well as past experience as a registered representative in the financial services sector. Sia loves diving into hands-on problem-solving to determine which systems genuinely elevate the team’s work and streamline client strategies.

Sia studied communication studies at California State University, Long Beach, and earned associate degrees in both communication studies and photography from Santa Monica College. Born in Tehran, Iran, he has called Los Angeles home for over two decades. In his free time, Sia enjoys hiking, playing soccer, photography, reading, and spending quality time with his wife, Brianna, and their dog, Olive.

Jennifer Scorpo

Growth Marketing Strategist / Account Manager
Austin, Texas
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In her role, Jennifer Scorpo loves building strong client relationships, developing growth strategies, and helping businesses see measurable results. Born in the United States and raised in Bolivia, she developed a unique multicultural perspective from an early age. With parents from Brazil and Italy and experience living in several countries, Jennifer infuses her work with a global perspective and a deep appreciation for diverse experiences. For Jennifer, the most rewarding part of her role is the dynamic blend of strategy, creativity, and collaborative problem-solving that comes with partnering closely with clients to help them reach their goals.

Jennifer earned her Bachelor of Science in Marketing from Florida State University, with a specialization in International Marketing. True to her values, she prioritizes meaningful relationships, continuous learning, and bringing a positive, collaborative approach to both her personal and professional life. Today, she resides in Austin, Texas, with her husband, Ignacio, and is a proud girl mom to their two daughters, Gianna and Sienna. When she isn’t crafting tailored marketing strategies, she loves spending time outdoors, walking, hiking, playing tennis, traveling, and exploring Austin’s vibrant scenes with her family.

Caitlin Pacilio

Growth Marketing Strategist & Account Manager
Watertown, New York
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Caitlin Pacilio blends strategic thinking with relationship-building to help clients meet (or exceed!) their goals through dedicated and consistent collaboration. She started her career in branding and digital marketing, eventually discovering that her ultimate strength lies in building the backend systems, workflows, and processes that bring campaigns to life. Across hospitality, growth marketing, and AI consulting, Caitlin has built a reputation for organizing complex projects, improving operations, and designing AI agents to streamline business operations. For Caitlin, the most rewarding aspect of her work is diving into hands-on problem-solving and leveraging AI-powered workflows to drive efficiency and deliver impactful results for her clients.

Caitlin earned her Bachelor of Arts in Political Science from Marymount University and a Master’s in Marketing & Communications from Rome Business School, subsequently completing a Certificate in Brand Management from Cornell University. She is also certified in Google AI-Powered Search Ads and Google Analytics. Originally from Upstate New York, Caitlin is an active member of the CNY Women’s Network, a community dedicated to amplifying the careers of women across the region. When she isn’t optimizing client workflows, she loves staying active through golf and soccer, exploring new coffee shops, or going on hikes with her dog, Sadie.

Lisa Martinez

Account Manager
College Station, Texas
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Lisa Martinez is dedicated to building tailored strategies that help financial firms and advisors get discovered by their ideal clientele. With a career that spans 13 years in education marketing before expanding into real estate, trade services, and finance, Lisa has grown up in an evolving industry with one foot in traditional advertising and the other in digital. She finds digital marketing to be the perfect “sweet spot” for her unique professional interests, allowing her to blend her creativity in advertising with her love for mathematics.

Lisa earned her Bachelor of Arts with a minor in marketing from East Texas State University and a Master of Science in Recreation and Leisure Studies; she is currently further sharpening her industry expertise through the Texas A&M University Financial Planning Program. When she isn’t crafting strategies for her clients, she stays busy playing outdoor sports, painting, dancing, or playing board games. Originally from the Rio Grande Valley, she now resides in College Station, Texas, with her husband, two children, and their two spoiled pups.

Shelby Payne

Website Quality Assurance Specialist
Panama City, Florida
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Shelby Payne brings over 10 years of marketing experience and six years of web design and SEO expertise to her role at Indigo. With a strong background in UX/UI design and development, she specializes in reviewing and refining websites until they are polished, functional, and ready to deliver an exceptional client experience. Highly detail-oriented and addicted to problem-solving, Shelby takes pride in identifying issues that can be easily overlooked and elevating each project to a high standard of quality.

Shelby earned her associate’s degree in graphic design with a focus on UX/UI from Sessions College of Professional Design, holds certifications in Google UX/UI, Ahrefs SEO, and HubSpot, and is also an Asana Ambassador. Her well-rounded skill set allows her to approach each project with both a technical and creative perspective, adding valuable insight at the final stages of development.

Originally from Raymond, Mississippi, where she grew up on a small farm, Shelby now lives in Panama City, Florida, with her husband and their young daughter. Outside of work, she enjoys creative pursuits like painting and knitting, as well as spending time outdoors—whether walking her dog or relaxing at the beach.

Chandler Perales

Account Manager
Austin, Texas
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In her role at Indigo, Chandler Perales focuses on building strong client partnerships and helping businesses confidently expand their reach. With a relationship-driven approach, she loves getting to know each client personally, understanding their goals, and supporting their success through thoughtful strategy and consistent collaboration. For Chandler, the most rewarding part of her work is seeing her clients flourish and knowing she played a role in that journey.

Chandler earned her degree in fashion merchandising with a minor in business from Texas Christian University, providing a strong foundation in both creativity and business strategy. Originally from Colleyville, Texas, she now lives in Austin with her husband, Brent, their daughter, Presley, and her stepdaughter, Alexa. Their home is full of energy with their mini Bernedoodle, Oakley, along with six chickens and two parakeets. When she’s not working, Chandler enjoys teaching Pilates and spending as much time outdoors as possible, hiking, paddle boarding on Lady Bird Lake, playing pickleball, or relaxing at Barton Springs.

Anne Wheeler Watson

Client Success Coordinator
Franklin, Tennessee
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Anne Wheeler supports both clients and account managers, with a focus on delivering thoughtful service and helping bring meaningful marketing campaigns to life. She enjoys the collaborative nature of her role and values the opportunity to continue learning while contributing to strong client relationships.

Anne holds a Bachelor of Science in Communication from the University of Tennessee. She’s eager to grow her career at Indigo and believes that continued learning and development are essential to doing great work and making a lasting impact. Outside of work, Anne enjoys reading, staying active, and spending time with family and friends. She and her husband, Rick, have three children (two boys and a girl) who keep life busy and fun.

Lucas Giovannetti

Account Manager
Toronto, Canada
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With a unique background that blends creativity and technical skill, Lucas Giovannetti brings a distinctive perspective to his role. He began his professional journey as a cartoonist—a creative foundation that eventually evolved into a 10-year marketing career. That artist-to-technician trajectory shapes the way he approaches client work today: with imagination, precision, and an unwavering focus on strong results. Lucas loves working with people, and he takes great pride in helping clients bring their ideas to life and see meaningful outcomes.

A Toronto native, Lucas still calls the city home, though he often travels to Rome, Italy, where half his family lives. Caught between two cultures, he draws inspiration from both and enjoys the connection they bring to his personal and professional life. Outside of work, Lucas can often be found tending to his tomato plants, lifting weights, boxing, or even learning a new language.

Lauren Ward

Website Project Manager
Colorado Springs, Colorado
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Lauren Ward helps financial advisors bring their ideas to life through custom website projects. With a degree in psychology and specialized training in web design and development, she combines her technical expertise with strong communication skills to guide projects smoothly from kickoff to launch. Lauren enjoys collaborating closely with clients, translating complex needs into clear solutions, and making the process as smooth as possible. What she enjoys most is seeing clients’ visions take shape and knowing she played a role in creating a website that reflects their firm’s unique identity.

Originally from Gainesville, Florida, Lauren now lives in Colorado Springs with her husband and two sons. When she’s not managing web projects, you can find her lifting weights, tending her garden, skiing the slopes, or painting landscapes. She enjoys creative outlets that balance her professional life and fuel her problem-solving mindset.

Amy Davis

Account Manager
Golden, Colorado
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Amy Davis draws on her deep experience in financial services and credit unions to help clients uncover fresh, exciting marketing opportunities. With a degree in English literature and an MBA in marketing from the University of Denver, Amy loves blending creativity with strategy to deliver results that make a real impact.

Originally from Southern California, Amy now lives in Golden, Colorado with her husband and their four kids. When she’s not brainstorming marketing ideas, you’ll probably find her on roller skates (she once played roller derby), out hiking Colorado’s trails, or tinkering with a new woodworking project.

Ashley Necessary

Marketing Assistant
Fort Benning, Georgia
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Ashley Necessary brings a passion for creating clear and consistent messaging to the client onboarding process. With a Bachelor of Science in Business and Communications from Liberty University under her belt, she enjoys using her skills to help financial advisors make a strong first impression.

Originally from Slidell, Louisiana, Ashley now resides in Fort Moore, Georgia, with her husband and their three active sons. Outside of work, she loves staying active with group fitness classes, volunteering at her kids’ school and church, and cheering on her favorite teams at all kinds of sporting events.

Alyssa Andreadis

Account Manager
Coopersburg, Pennsylvania
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Alyssa brings warmth, creativity, and 25 years of marketing experience to her role. She’s passionate about building genuine relationships with clients—going beyond surface-level check-ins to truly understand their goals and help their businesses thrive. Alyssa loves helping advisors amplify the great work they’re already doing in a way that feels authentic and lasting.

Originally from New Jersey, Alyssa holds a bachelor’s degree in corporate communications with minors in journalism and business from Susquehanna University, as well as a master’s degree in integrated marketing communications from West Virginia University.

Outside of work, Alyssa is a proud single mom to three teenagers—one of whom is off to college at the University of South Carolina. Her busy household also includes two dogs, two cats, and plenty of laughter. When she’s not guiding clients or cheering on her kids, you can find her knitting, baking, hiking, writing flash fiction, crafting posts for her blog, or taking a well-earned brain break with some reality TV. She thrives on blending creativity, strategy, and personality to help clients hit their goals and build something that truly lasts.

Indigo Marketing Team Mike Funkhouser

Mike Funkhouser

Advertising Specialist
Tampa, Florida
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Mike Funkhouser is a growth-driven entrepreneur and marketing strategist with over 10 years of experience helping businesses scale. He specializes in website design, SEO, and paid advertising, combining creative strategy with operational efficiency to drive meaningful results. Mike is passionate about building systems that simplify growth and empower business owners to focus on what they do best.
Indigo Marketing Team Oleksii Pashyn

Oleksii Pashyn

Web Developer
Torino, Italy
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Oleksii Pashyn has a passion for turning ideas into fully functional, polished websites. For him, the creative journey—starting from a blank canvas and transforming it into a seamless digital experience—is what makes his work so rewarding. With a background in software engineering, he thrives on problem-solving and crafting sites that blend both form and function.

Originally from Ukraine, Oleksii now lives in Torino, Italy, with his family. When he’s not coding, he enjoys scale modeling, traveling, and the thrill of high-speed driving. Above all, he values freedom and the ability to create without limits.

Indigo Marketing Team Kayla Whited

Kayla Whited

Account Manager

Scottsdale, Arizona

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Kayla Whited brings over 15 years of dynamic marketing experience to the Indigo team, specializing in strategic content creation, brand messaging, and growth-driven marketing solutions for clients in the financial services and healthcare industries. Her expertise lies in developing innovative campaigns that drive engagement, build brand equity, and deliver measurable results.

Kayla was raised in Seattle, Washington, but moved to Arizona to pursue her Bachelor of Science degree at Arizona State University. Falling in love with the warm climate and beautiful landscape, she now lives in Scottsdale with her husband, two daughters, and two miniature dachshunds. Outside of work, she enjoys staying active with workouts, discovering new local restaurants, reading, and spending as much time as possible outdoors.

Indigo Marketing Team Noelle Webster

Noelle Webster

Client Service Coordinator
Carlsbad, California
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Joining the Indigo team with over a decade of experience in social media and marketing, Noelle Webster brings her creative energy to every project. In her role, she supports Account Managers by designing engaging social media graphics, copywriting, video editing, and scheduling posts, all while helping to bring innovative ideas to life. Noelle graduated from San Diego State University with a bachelor’s degree in hospitality and tourism management with an emphasis in event operations. Her journey from working in professional sports to running her own e-commerce business sparked her passion for digital marketing, which she now shares with Indigo clients.

Originally from Morgan Hill, California, Noelle now lives near the beach in Carlsbad, California, with her husband, their son, and their sweet Cavalier King Charles Spaniel, Obi. An avid fiction reader and sourdough baker, she enjoys making fresh bread for her family each week and unwinding with a good book. In her free time, Noelle can often be found exploring San Diego’s beautiful beaches and outdoor spots with her family.

Indigo Marketing Team Sarah Harding

Sarah Harding

Website Project Manager
Park City, Utah
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Sarah Harding manages the development and delivery of websites for Indigo Marketing Agency, ensuring every project runs smoothly and reflects the unique identity of each financial advisor. With a background as a psychology professor and mental health practitioner, Sarah brings exceptional communication skills and a deep understanding of client needs to her role. What she loves most is seeing clients’ excitement when their new website goes live or a marketing campaign has exceptional success.

After 16 years in the digital marketing industry, Sarah’s expertise is matched by her passion for helping businesses thrive. Originally from Iowa, she now lives in Utah with her three daughters. Outside of work, she enjoys skiing, biking, hiking, cooking, and hosting gatherings, balancing her professional drive with an active and fulfilling personal life.

Indigo Marketing Team Nicole Goosen

Nicole Goosen

Marketing Assistant
Jacobsdal, Freestate, South Africa
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Originally from Roodepoort, Gauteng, South Africa, Nicole Goosen brings a diverse skill set and a global perspective to her role at Indigo. She thrives on new challenges, values continuous learning, and is dedicated to making a meaningful impact for financial advisor clients. Nicole holds certificates in business management, accounting, virtual assistance, transcription, video captioning, and has completed a digital marketing course. As the digital world continues to evolve, she is committed to further expanding her knowledge and expertise.

Based in Jacobsdal, Free State, Nicole enjoys spending time with her husband, WJ, and their daughter, Emma. Her career as a virtual assistant has allowed her to work with clients in the U.S. and UK, building lasting professional relationships and friendships around the world.

Ethan Roberson

Website Project Manager
Raleigh, North Carolina
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Ethan Roberson is responsible for overseeing the development and management of various web projects, and his role involves ensuring smooth communication between teams and delivering high-quality, user-friendly websites. What Ethan enjoys most about his role is the opportunity to bring websites to life. As a self-taught web developer, he’s always been passionate about solving problems and building websites that make a difference. Ethan obtained an associate’s degree in business administration, but taking on a full-time role in digital marketing and web development shaped the path he’s on today.

Originally from a small town called Kittrell, NC, about an hour north of Raleigh, Ethan grew up in a quiet, rural area surrounded by farmland, which gave him an appreciation for simplicity. In his free time, he loves staying active and exploring the outdoors. Whether it’s playing golf, disc golf, shooting hoops, or flying his drone, he finds joy in activities that keep him connected to nature.

April Light

Account Manager

Orange County, California

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April Light brings a passion for thoughtful strategy, seamless project management, and compelling brand storytelling to every client engagement. She loves building strong relationships with clients, learning what makes each advisor unique, and finding creative ways to elevate their brand presence and reach. April thrives on helping clients show up with clarity and confidence, from guiding projects from concept to completion to brainstorming fresh ideas.

April studied Business Economics and Psychology at the University of California, Santa Barbara, giving her a strong foundation in both analytical thinking and human behavior—skills she uses daily in her work. Originally from Orange County, April now lives in Ladera Ranch, California. Outside of work, she enjoys fashion, home styling, traveling, running, spending time at the beach, and discovering great food. Most of all, she loves supporting her three amazing kids, who keep her laughing, grounded, and constantly on the go.

Connect with her on LinkedIn. https://www.linkedin.com/in/aprilclight/

Celena C.

Account Manager
Nashville, Tennessee
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A storyteller at heart, Celena thrives on crafting strategies that help clients connect authentically with their audience. With over 15 years of experience in marketing management, she excels in helping clients tell their unique stories and reach the right people.

Celena studied ballet choreography in Florence, Italy, and the Danish language in Copenhagen. Originally from Nashville, TN, she has also lived in Florence, Paris, Dublin, and Copenhagen, making her fluent in Danish and Italian—though she rarely uses these languages in Nashville!

When she’s not crafting compelling marketing strategies, Celena enjoys spending time outdoors with her rescue pup, Ollie, and her boyfriend, chipping away at her fiction trilogy, and indulging in plant-based cuisine. Celena also loves visiting her mom, sister, and nieces, who all live nearby.

Jordan Pinelli

Account Manager
Denver, Colorado
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A born strategist, Jordan always starts with “why” when brainstorming marketing tactics with her financial advisor clients. With recommendations rooted in data and industry best practices, she loves growing advisors’ awareness of their strategies’ positive impact on their business.

Jordan obtained her bachelor’s degree in business administration (with an emphasis in marketing and management) and her master’s in communication and media management from Colorado State University. Before joining Indigo, Jordan already had 6+ years of financial services experience and 8+ years of marketing/project and campaign management experience under her belt—making her a powerhouse addition to the team! Outside of strategizing for her advisors, Jordan’s hobbies include pottery, hiking (when she’s in shape), and ordering delivery or takeout. She is happily married to her husband, Max, and a dedicated dog mom to her oversized golden retriever, Kai.

Indigo Marketing Agency Joshya Yanson

Joshua Yanson

Web Developer
Negros Occidental, Philippines
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Joshua spends his days developing client websites, implementing automations, and troubleshooting website issues. He enjoys the challenge of working with websites while simultaneously learning new tips and tricks to optimize them for maximum efficiency.

Originally from Pulupandan, Negros Occidental, Philippines, Joshua holds a Bachelor of Science in Information Technology, and in his free time enjoys playing computer games and watching anime and movies.

Profile picture of our account manager Melanie Valdez.

Melanie Valdez

Account Manager
Vancouver, Washington
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With her marketing expertise, Melanie Valdez leaves no stone unturned when helping clients hone their marketing strategy. She loves interacting with clients and brainstorming new ideas to enhance their marketing results. No two days are ever the same, and that’s the way Melanie likes it!

Melanie holds a bachelor’s degree in psychology from Western Washington University as well as an MBA from Western Governors University. When she’s not rocking her role at Indigo, she enjoys cooking (trying out new recipes every week), painting, and discovering new restaurants with friends. She and her husband, Dat, love to travel and go on walks with their dog, Brutus, a pomeranian-chihuahua whose personality is definitely not proportionate to his small size!

Indigo Marketing Team Amanda Bicknese

Amanda Bicknese

Account Manager
Colorado Springs, Colorado
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Amanda wears a few hats at Indigo, bringing value to the team by creating custom social media posts for advisors, assisting with the onboarding process of new team members, and tackling behind-the-scenes team tasks. She loves to collaborate with our amazing clients and supportive team members.

Born and raised in Fort Myers, Florida, Amanda holds a bachelor’s degree in English Literature from the University of Central Florida and a master’s degree in education from North Carolina State University. She worked as an educator for about a decade before pivoting to a career in writing and marketing. Amanda currently resides in Colorado Springs, Colorado, with her two children, Mikayla and William, and dog, Daisy. When she’s not reading or writing fiction in her spare time, Amanda enjoys hanging out with family, hiking, trying new foods, and traveling.

Claire Akin

Claire Akin

Founder
San Diego, California
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Claire Akin founded Indigo Marketing Agency with the mission to help financial advisors leverage marketing to grow their businesses. As a former Investment Advisor Representative and proud daughter of an independent advisor, she’s seen first-hand the value advisors bring to their clients and community. Claire transferred ownership of Indigo Marketing Agency to Hugo Fernandez in 2022 to spend more time with her family.
Indigo Marketing Team Adrian Bachini

Adrian Bachini

Web Developer & Tech Support
Manila, Philippines
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Adrian Bachini works on tasks requiring technical knowledge and other various administrative tasks. A software developer by day, prior to joining Indigo, Adrian had very little knowledge on how nontechnical positions operate. His position at Indigo allows him to both learn and experience a variety of platforms and gain more knowledge about how to maximize marketing initiatives.

Adrian holds a bachelor’s degree in computer science with a specialization in software technology from De La Salle University Manila. Adrian considers himself somewhat of a workaholic, with a full-time day job in addition to working with Indigo. When he’s not working, he enjoys watching documentaries, action movies, and anime, and also loves cycling on muddy downhill trails or cross-country rides, playing video games, and simply resting when he can. He is also a licensed commercial pilot and flies in his free time; he obviously also enjoys traveling. Adrian lives with his family and more than a few pets (11 dogs, 6 cats, a few birds, and fish)—he has more pets than humans in his home!

Indigo Marketing Team Kourtney Kearney

Kourtney Kearney

Tech Support Lead

Antelope, California
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Kourtney Kearney is a data-driven woman with a knack for coding. On any typical day, you can find her building web pages, troubleshooting bugs in code, and setting up automations to make life easier for our clients. Thanks to her technical background, Kourtney has a vast understanding of the inner workings of websites and the data associated with them. She’s always on the lookout for new technology that will help us improve our workflows so we can focus on what we do best—helping financial advisors grow their business. Kourtney enjoys the variation of tasks and loves the challenge of taking an existing website and making it better without completely rebuilding it.

Kourtney is originally from Newark, CA (Bay Area), but currently resides in Antelope, a suburb of Sacramento, and holds a Bachelor of Arts in Art History and Curatorial Studies. Outside of work, Kourtney spends her free time reading, playing volleyball, baking with her two sons, and hanging out with family.

Indigo Marketing Team Sarah Robichaud

Sarah Robichaud

Social Media Manager
Rochester Hills, Michigan
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Sarah Robichaud uses her love of spreadsheets to create engaging content calendars for our clients’ social media pages. Sarah holds a bachelor’s degree in psychology from Salisbury University and a master’s degree in marriage and family counseling from Liberty University. In addition to her role at Indigo, Sarah volunteers as a virtual administrator for Army Wife Network, a nonprofit organization that aims to empower and educate military spouses through blogs, podcasts, and various other resources.

Born and raised in Maryland, Sarah currently lives in Rochester Hills, Michigan, with her husband, Andrew, two children, Emily and Logan, and two fur babies, Penny and Chewbacca. As a military spouse and mother, Sarah loves working for Indigo because of the flexibility it affords her, allowing her to continue to build her career while frequently relocating around the globe and working on her own schedule to accommodate a busy lifestyle. Sarah also loves Indigo’s supportive team atmosphere. Outside of work and volunteering, you can find Sarah enjoying time outdoors with her family, typically running, camping, or traveling. An avid traveler, she’s visited 16 countries and is always planning her family’s next great adventure.

Indigo Marketing Team Jennifer Farrior

Jennifer Farrior

Lead Writer & Proofreader
Louisville, Kentucky
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Jennifer Farrior is Indigo’s go-to for all things proofreading and editing. Her attention to detail is unmatched, and she takes pride in making sure every article is clean and concise before it heads out to our financial advisors. She says, “Even a single typo can affect an advisor’s credibility, and we strive for perfection when it comes to how they’re presented online.” As Lead Writer, Jennifer trains and manages the team of writers, and also writes and collaborates with team members to create Indigo’s blog posts and promotional material.

Jennifer holds a bachelor’s degree in English from UCLA. In addition to her role at Indigo, she runs her own copy editing and proofreading business, She Proofreads LLC. Jennifer hails from San Diego, California, but now lives in Louisville, Kentucky, with her three kids, Joshua, Julia, and Joel, and goldendoodle, Dexter. She loves working at Indigo because it provides her with the income, flexibility, and the community she needs as a stay-at-home mom. Outside of work, you can find her spending time with her kids, friends, boyfriend, or working on a puzzle while watching Netflix.

Indigo Marketing Team Lisa Gaines

Lisa Gaines

Content Deployment Manager
Fort Hood, Texas
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Lisa Gaines spends her work days uploading blog posts to our clients’ websites and LinkedIn profiles, drafting emails, and making adjustments to content as advisors request. Lisa has learned a lot as a long-time member of the Indigo family and has enjoyed seeing the processes evolve to become more streamlined and efficient over time. And she loves working with the amazing Indigo team! 

Lisa is a proud alum of Texas A&M University, where she received a Bachelor of Business Administration in Finance. As a military child, Lisa feels as though she grew up everywhere; however, she claims central Texas as home where most of her family is originally from. She currently lives in Fort Hood, Texas, with her husband, Korey (an active-duty Army officer), and two kids, Madelyne and Jameson. As a military family, Lisa moves quite a bit—often to areas where the job market is small. She loves that Indigo provides her with a steady job she can take with her wherever she goes. When she’s not working, Lisa enjoys dabbling in interior design, binging a good Netflix series, and spending time with friends and family.

Read more about why Lisa loves working with Indigo.

Indigo Marketing Team Member Anne Wheeler

Anne Wheeler

Marketing Assistant
Cincinnati, Ohio
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Anne Wheeler is responsible for a variety of administrative tasks as well as updating social media pages for clients. Anne enjoys the creative side of her position and the ability to collaborate with the team to help advisors get started with Indigo.

Anne holds a bachelor’s degree in communication from the University of Tennessee. Outside of work, she enjoys walking, baking, spending time with her husband, Rick (a structural engineer), and two sons, Thomas and Turner. Anne loves being a full-time mom, and appreciates that Indigo gives her the opportunity to work part-time while still caring for her boys.

Indgio Team Member Dan Corcoran

Dan Corcoran

Account Manager
Madison, Wisconsin
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Dan Corcoran enjoys being on the front lines of financial advisor marketing, working directly with advisors to help them build a strong marketing plan to get their firm’s message out. Working remotely can be a challenge as talking to others, brainstorming, and sharing experiences recharges him; he maximizes touchpoints to connect with others to make every day at Indigo rewarding.

Dan holds a bachelor’s degree in journalism and mass communication from the University of Wisconsin-Madison. He enjoys drone photography and videography (he owns his own drone business, Forward Focus Photography), sports broadcasting (he was a hockey broadcaster for four years prior to COVID), spending time with family, camping/hiking, running, swimming, and road biking.

Originally from Sun Prairie, WI, Dan has three siblings, and prior to joining Indigo’s team, he worked for an RIA in Madison for two years.

Amanda Laskey

Account Manager
Pittsburgh, Pennsylvania
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Amanda Laskey works with clients one-on-one to develop and implement marketing strategies that help spread the word about who they are and how they help. In her role, Amanda strives to deliver outstanding customer service to our clients. She is tech-savvy, an independent problem-solver, extremely organized, an excellent communicator, and thrives on helping others. She appreciates the ability to work remotely in a collaborative team environment while supporting her family.

Amanda holds a Bachelor of Arts in Education and a Master of Arts in Inclusive Education from Seton Hill University and has over 10 years of experience in secondary classroom teaching and over 3 years as an Executive Assistant. A proud Army spouse, Amanda resides in Pittsburgh, PA, with her husband, Brandon, their two sons, Jackson and Harrison, and their sheepadoodle, Waylon, and goldendoodle, Cash. Outside of work, Amanda enjoys spending time with her family, relaxing at the beach, traveling to new places, dessert, and all things Disney.

Heidi Wilson

Account Manager

Alexandria, Virginia

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Heidi Wilson thrives on helping advisors create an online voice and streamline their marketing efforts. With her mother being a retired financial advisor and her brother-in-law currently a CFP® professional, she’s passionate about taking the marketing pressure off of advisors so they are able to focus on their clients. She loves when advisors tell her something we did for them helped; it can be as simple as taking something off their very busy plate or helping them land a new client with one of the articles we wrote. With broad-based consumer and B2B marketing experience, Heidi is constantly thinking outside the box and brings a fresh perspective to the Indigo team.

Heidi holds a bachelor’s degree in public relations from Florida State University and hails from Tampa, Florida. Her husband, Chris, is in the U.S. Army, and as they are constantly moving, they take every opportunity to explore the new areas where they’re living. Some of their favorite places they’ve called home include Hawaii and New Orleans. Heidi is thankful for the opportunity to work remotely with Indigo, which allows her to take her job with her, no matter where the Army moves her family next.

Watch this video to hear why Heidi loves working with Indigo.

Katie Cress

Digital Marketing Consultant, Sales & Client Strategist
Cincinnati, Ohio
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It’s Katie Cress’s mission to help financial advisors reach their ideal prospects through custom digital marketing. On any given day, you can find Katie meeting with new financial advisors to learn more about their marketing goals, who they love working with, and why they’re passionate about helping others. Her favorite part of her job is meeting new advisors every day and continuing to learn how each firm and individual advisor is different, and using her marketing and small business background to help them craft a game plan that empowers them to grow their business and enhance their services. Often described by loved ones as a “helper” and “caretaker,” Katie is passionate about advocating for her advisors’ needs and supporting her coworkers to help them succeed.

Katie holds an MBA from Xavier University and a BA in Economics from Ohio University. A Midwest girl for life, she lives in Cincinnati, Ohio, with her husband, Brandon (who’s also a marketing guru), and their three kids, Charli, Lucy, and Teddy. She and her husband also own Clean Eatz Cafe, where they use their collective marketing prowess and love of food to create a welcoming space for employees and hungry customers alike. Katie is passionate about and for small business owners, being raised by her father who was an entrepreneur, being one herself with her husband, and working with them every day at Indigo. She loves the spirit, creativity, and drive of entrepreneurs. When Katie’s not working or helping run the family business, she enjoys working out with her husband at Orange Theory, loving on her three kids, and cooking delicious food.

Elizabeth Reider

Director of Marketing
Clearwater, Florida
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As Director of Marketing at Indigo Marketing Agency, Elizabeth brings 13+ years of hands-on experience in financial services, including time working directly inside an independent advisory office. With a career once on track to become a financial advisor—paraplanning, trading, and supporting client relationships—she understands firsthand the pressures, passions, and demands advisors manage every day. She earned her degree in Information Technology from the University of South Florida’s Muma College of Business and holds a life, health, and variable annuity license, giving her a rare blend of tech, marketing, and product knowledge. In consulting with advisors, Elizabeth is consistently recognized for spotting growth opportunities that other agencies miss—thanks to her sharp eye for detail and proven strategies that drive real results.

Originally from Clearwater, Florida, Elizabeth loves to travel and has visited 12 countries, including extended trips to eSwatini, Africa, to assist with humanitarian programs. Learn more about why she loves working with financial advisors in this video. When she’s not helping advisors grow their businesses, she enjoys attending orchestral performances, visiting art museums with her son, and family nights in the backyard with their dog, Wrigley.

Sara Dressler

CEO

DuPont, Washington

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As the Chief Executive Officer of Indigo Marketing Agency, Sara Dressler leads the team with a strategic vision and a passion for helping financial advisors grow their businesses through innovative marketing strategies. Now in her fifth year at Indigo, Sara oversees all aspects of the company’s operations, ensuring Indigo continues to deliver exceptional results for clients while fostering a culture of collaboration and excellence.

With a bachelor’s degree in business administration and a minor in communications from Pacific Lutheran University, Sara combines her formal education with years of experience managing operations and optimizing systems to drive success. Prior to becoming CEO, she served as Indigo’s Director of Operations, where she played a pivotal role in streamlining processes and connecting teams across departments to achieve company goals.

Sara thrives on staying active, both in her professional life and at home. As a military spouse and mother to three energetic boys, she’s mastered the art of multitasking and enjoys spending time with her family. Whether working out, exploring the outdoors, or cheering on her kids during their games, Sara brings energy and enthusiasm to everything she does.

Kelli McLeod

Chief of Staff
Colorado Springs, Colorado
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As Chief of Staff at Indigo, Kelli plays a key role in keeping the company running smoothly behind the scenes. She supports our CEO in driving strategic initiatives and oversees day-to-day operations across hiring, team development, client experience, and project execution. With a focus on organization, collaboration, and continuous improvement, Kelli helps ensure that both the team and clients have the support and structure they need to thrive.

Kelli has a bachelor’s degree in communications and public relations from Pacific Lutheran University.

Kelli lives in Colorado Springs, Colorado, with her husband, Ian, who is an officer in the U.S. Army, and their two sons, Zachary and Cameron. When she’s not working, you can find her on the sidelines cheering her sons on in their sports, enjoying a pilates class, immersed in a novel, or being an active member in her church community.

Hugo Fernandez CEO of Indigo Marketing

Hugo Fernandez

CEO
Whispering Pines, North Carolina
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Leading the Indigo team with heart, Hugo Fernandez is passionate about helping our financial advisors attract a flood of their A+ clients with sustainable marketing campaigns. He enjoys running companies that are wildly successful and wearing a black t-shirt every day of his life. When his two favorite things come together, you have an average day at Indigo.

Hugo Fernandez is also CEO of Indigo’s partner company, Just Digital, and author of The Client Acquisition Blueprint. He has personally helped hundreds of entrepreneurs grow their business through his proven blueprint for creating an EPIC marketing strategy and online presence.

Hugo Fernandez CEO of Indigo Marketing

Hugo Fernandez

Chairman

Los Angeles, California
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Hugo Fernandez acquired ownership of Indigo Marketing Agency from founder Claire Akin in 2022. Focusing on strategic growth initiatives for Indigo, Hugo is passionate about helping our financial advisors attract a flood of their A+ clients with sustainable marketing campaigns. He enjoys running companies that are wildly successful and wearing a black t-shirt every day of his life. When his two favorite things come together, you have an average day at Indigo.

Hugo Fernandez is CEO of Indigo’s partner company, Just Digital, and author of The Client Acquisition Blueprint. He has personally helped hundreds of entrepreneurs grow their businesses through his proven blueprint for creating an EPIC marketing strategy and online presence.

To get in touch with Hugo, connect with him on LinkedIn.