Indigo Marketing Agency, a leader in financial advisor marketing, has announced the launch of its educational webinar event specifically for independent financial advisors seeking to scale their businesses efficiently.
Titled “How to Create Your Marketing Strategy and Grow Your AUM by 25%,” this free, educational content aims to transform the way financial advisors approach marketing by equipping them with the proven plan that has been pivotal for the success of hundreds of advisors since 2015.
A Road Map for Financial Advisors
The content focuses on personalizing success, teaching financial advisors how to construct a marketing plan from scratch while at the same time ensuring it is suitably targeted to their brand and core audiences. The content teaches this by showing participants how to establish themselves as thought leaders in their niche, effectively removing any barriers to fee acceptance through trust-building strategies.
The webinar also goes on to detail the strategies needed to not just attract leads, but also effectively close them. This includes methods to build trust, nurture leads, and cement themselves as local authorities even among local competitors.
Though the webinar itself has a strong emphasis on attracting “cold leads” (i.e., prospects who are entirely new to the advisor’s service), the content also describes best practices for effectively garnering referrals from existing clients.
The Technical Aspects of Lead Generation
In addition to the psychological strategies of growth, Indigo’s webinar also contains recommendations on the technical. The webinar contains point-by-point guidance regarding search engine optimization (SEO), helping financial advisors appear in the most visible spaces on search results pages from Google and other search engines.
The webinar also contains information about maximizing ad spend, creating a reliable, scalable strategy, and polishing their overall branding.
Indigo Marketing Agency is also providing webinar attendees with a complimentary 12-month content planning calendar, a market-validated tool designed to help financial advisors plan their marketing efforts effectively while ensuring a consistent and impactful system of attracting new clients throughout the year.
Indigo Marketing Agency specializes in providing cutting-edge marketing solutions to independent financial advisors. Since 2015, the organization has been committed to helping advisors grow their businesses through effective, proven marketing strategies. With deep professional experience in the financial industry, Indigo remains focused on delivering results-driven solutions that cater to financial advisors’ specific needs.