The idea for this post came to me from John Stanton of Seacrest Wealth Management. He wanted to know if there’s a way to write blog posts so they will show up for a given keyword search in Google. John provides annuity reviews in his practice, so he would like to rank for searches like “Should I …
SEO
Adapt Your Marketing to Build a Legacy Financial Advisory Firm
As baby boomer clients enter into retirement and begin drawing down assets, advisors are forced to look towards the future. Building a legacy Financial Advisory firm that can retain (and increase) its value for the next generation means appealing to the children of current clients and attracting …
What Could SEO Do For Your Website? See This Advisor’s Before and After Case Study
SEO for financial advisors, or search engine optimization, is important because it helps get your website organic traffic every single month without paying per click. Top advisory firms that spend thousands on Facebook and Google ads pay from $1 and $5 per click to their site. With proper SEO, you …
How Advisors Can Show Up for Specific Keyword Searches
Financial advisors aren’t typically familiar with search engine optimization (SEO) strategies. Because SEO is complex, many advisors ignore the potential benefits completely. But after working with over 50 advisors to optimize their websites, we have seen some powerful results with a few small …
What is an SSL Certificate and Why Do You Need One?
Things change quickly in the world of websites and digital marketing. One concept you may have been hearing a lot about lately is SSL Certificates. You may have noticed that when you go to your site and look in the upper-left corner, there’s a warning that your site is not secure. This is …
Have You Claimed Your Business Listing on Yelp?
You may be familiar with Yelp for checking restaurant reviews online, but Yelp can also be an incredible source of new prospects for advisors. Claim your business page to make sure that the information listed is accurate and personalized. Watch this video to find out how, and to review compliance …
How To Get Started On WordPress (For Financial Advisors)
Do you need help getting started with your WordPress site? Here are a few video tutorials to get started on WordPress. We also have Website Service that we provide if you need additional help in setting up or updating your site. We also have Website Service for additional help with WordPress. You …
How to Market with an eBook or Report (And 5 Examples from Top Advisors)
Marketing today is all about creating valuable content. Educational information helps people understand why they need your help more than any advertisement or sales pitch will. And if content is king, the eBook and reports are its queens. Top advisors use reports to grow their email lists and start …
Marketing Makeover for Financial Advisors “Before” & “After”
Many successful Financial Advisors have outdated websites, logos, and marketing practices. They are often frustrated that marketing tactics that worked for them in the past don't work anymore. Intimidated by new technologies they aren't sure how to get started bringing their marketing into the …
Demystifying Paid Search for Financial Advisors
I often get questions from advisors seeking to expand their reach using paid search. It’s my suspicion that their interest is piqued by sales calls from SEO companies that promise big results for reasonable costs. In reality, while SEO is a no-brainer for large, national brands that sell online, it …
Before & After: New Websites for Financial Advisors (Video)
So many advisors today have outdated websites that are killing their credibility with referrals and prospects. If your site is not secure and mobile-responsive, it's being penalized by Google and your missing out on traffic. Our WordPress sites are independent websites for independent financial …
How to Write SEO Friendly Blog Posts
SEO is a hot topic in the world of digital marketing. Last week, I shared recommendations for optimizing your website for search engines. One of the tips I often highlight is the importance of updating your site on a regular basis. The simplest way to do this is through blogging. Rather than rewrite …
What Financial Advisors Need to Know About Google Analytics
As a financial advisor, you understand the importance of data-driven decision making. But are you using data to drive your marketing? Or are you trying different strategies without knowing whether they're paying off?This week, I've partnered with top advisor coach, Stan Mann, to create a …
How to Improve Your SEO for Financial Advisors
SEO, or search engine optimization, aims to increase the visibility of a website by getting it to be returned higher on the search engine results page for a given search. The idea is that if a website ranks higher in search results, that website will see more traffic. Studies show that 75% of …
What Have We Learned From Completing 37 SEO Projects This Year? (Video)
Since we launched our SEO package a few months back, we've completed projects for 37 different advisory firms! Our commitment to constantly improve has led us to study the results from each project that we've completed.One important idea that stands out consistently across all of our …
Why You Need a Google My Business Page (and How to Get One Now)
Google has become the third person in many of our conversations. It plays a huge role in how we figure out Final Jeopardy answers or find a restaurant or choose a financial advisor.Research even shows that up to 95% of people do not look past the first page of web results, so if you’re on page …
Six Steps to a Quick and Easy Website Overhaul
I brought on two new clients this month with websites so bad I felt a flash of red-hot embarrassment when I first saw them. Marketing efforts are crippled by a bad website, so I encouraged them to do a website overhaul. One said they were going to do an update in 2019 and the other said they were …
Before & After Report for Financial Advisor’s Online Marketing
The online presence of today’s average Financial Advisor severely lags behind professionals in many other industries. Most Advisor's online marketing does not take advantage of the tools that modern digital marketing provides, which puts them at a competitive disadvantage. In this digital era 9 out …