Are you tired of feeling like a small fish in a big pond when it comes to your business’s online presence? Do you want to stand out from the crowd and attract more of your ideal clients?
Well, good news! Our latest video is here, and it’s all about the power of keywords in search engine optimization (SEO) and how they can help you supercharge your marketing efforts as a financial advisor.
In this video, you’ll learn about:
- Conducting expert keyword research
- How having a niche affects SEO
- Why certain keywords work better than others and which ones to target
- How to optimize your content to rank higher in Google search results pages
By harnessing the power of SEO and mastering the art of keywords, you can increase your brand visibility, establish yourself as a trusted authority in your field, and attract a steady stream of potential clients.
Find out more by watching the video below:
0:00 Hi. In this video I would like to demystify the importance of choosing the right keywords for your SEO, and hopefully show you why certain keywords work better than others.
0:11 Well, of course, back it all up. The all-important statistics. Many financial advisors or financial planners want to rank nationally on page 1 in the top spot of Google’s search result pages, which is a great goal.
0:26 Unfortunately, it is nearly impossible to do so as there are a staggering 203,791 financial advisors in the U.S., and another 14,800 RIAs.
0:40 You can even find data that indicates those numbers are even higher. In other words, the competition for those keywords is insanely difficult to outdo.
0:49 However, local SEO is where we can make a difference and potentially help you, our client, get more local customers. The goal of our SEO project is to complete a one-time optimization of your website, which will continue to work for you in the future.
1:04 It is a fundamental-level program in which we pull all the levers that will make an impact now, but will also continue to work for you in the future.
1:12 Our SEO project consists of two main elements: the optimization of your website and the optimization of your Google Business Profile listing.
1:20 We don’t optimize for Yelp, Google Maps, or Bing, but we focus mainly on Google, as a whopping 92.2% of all search queries are conducted through them.
1:34 Now let’s talk about keywords. In general, we recommend using the following keywords on your website; that means in the copy of your website, as well as on the backend, which includes such things as site titles and meta descriptions.
1:47 Here are some of these keywords: financial advisor, financial planner, retirement planning, and wealth management. Now let me explain briefly why we focus on these keywords.
1:57 When deciding which keywords to use on your website, we need to consider what prospects are actually searching for. For instance, many advisors call themselves wealth planners or wealth advisors.
2:09 Unfortunately, prospects are not searching for those terms nearly as much as they search for the terms financial advisor or financial planners.
2:19 So let me show you for the keyword wealth advisor. The average search volume for one month was 3,600. That is 3,600 searches in the entire U.S.
2:29 That number would be considerably lower if we were to focus on a single city or town. The goal, of course, is to target words that have the highest search volume on average per month.
2:41 Now let’s compare that with the keyword financial advisor. As you can see, there are a whopping 135,000 searches performed per month for that one keyword.
2:52 Similarly, for the term financial planner, on average, 60,500 searches are performed on average monthly. So a successful SEO strategy all depends on targeting that which people are actually looking for.
3:07 Most likely prospects searching for a financial advisor will look for those in their location as well. Our research and experience confirms that it is important to tie these keywords together with your location.
3:20 So the use of the “near me” keyword is no longer having the impact it used to have as Google is now treating “near me” as a proximity indicator rather than a keyword-matching phrase.
3:34 Okay, so this is why we recommend to include the name of your city or town versus the “near me” phrase.
3:41 One last thing, having a niche and focusing in on it is a great SEO strategy. For example, if your business focuses on helping women navigating financially through a divorce situation or widowhood, make sure that it is mentioned on your home page or a subpage or your blog pages as well.
4:02 Or if you specialize in helping Amazon employees in your area get the most out of their retirement benefits, again, make sure this is mentioned in more than one location on your website.
4:13 Now, putting all the aforementioned information together, here are some great phrases to have on your website. For example, as a financial advisor for divorced women in San Diego, California, we specialize in retirement planning and investment management, or this one, as financial advisors in Milwaukee, Wisconsin, and Chicago, Illinois, we specialize in helping our clients with retirement planning, wealth management, and financial planning.
4:43 Okay, so the SEO really seeks to answer the questions: What do people want to know and how are they asking those questions on Google?
4:54 When it comes to a successful SEO strategy, we need to know what our prospects are actually searching for and then provide those answers on our websites and blog posts.
5:06 Therefore, having the correct keywords in the copy and on the back end of your website is critical to the success of your SEO implementation.
5:15 Let us help you make the right choices when it comes to writing a copy for your website and implementing the SEO optimization best suited for your intended audience.5:26 Thank you so much for your attention, and we look forward to working with you.