There are tons of advisors out there who still send their clients market commentaries each week like clockwork. (I know because I’m on several of these email lists and see the same commentaries sent out dozens of times.)
Today, I want to challenge the assumption that market commentaries are a good use of your time.
Watch the 3-minute video as I talk about:
- Why market commentaries confuse your clients and do more harm than good
- Why you should take the “quality over quantity” approach and focus on sending one high-value email a month instead of four generic market commentaries
At Indigo Marketing Agency, we specialize in creating custom content for independent financial advisors that speaks directly to their clients’ needs and positions them as a go-to expert in their field.
If you need help with your marketing, schedule a free strategy session with us. Together, we’ll go over what’s working in your marketing and what’s not. You’ll walk away with actionable ways you can grow your business by at least 25% this year.
If you need help choosing a specialty, watch my free webinar, Radical Relevance. It walks you through how to identify who you serve best and create a radically relevant marketing message that resonates with them.