Why do people really hire a financial advisor? As a financial professional, I’m sure this question has crossed your mind at least a dozen times. But in order to answer it, you have to look at why people buy any type of product or service.
I once heard it said, “People buy aspirin. They don’t buy vitamins.” In other words, people are more concerned about solving their short-term ailments than they are about their long-term well-being.
Financial planning is no different.
Even though financial planning is a long-term topic, people hire you because they think you can alleviate a pain point they’re experiencing right now. Yes, they may want the long-term benefits of having a solid financial plan, but those short-term solutions are what get them in the door.
This begs the question: As a financial advisor, how can you get prospects to view your services as an aspirin that alleviates their short-term pain instead of a vitamin that helps them long-term?
The answer lies in your marketing.
Watch this two-minute video to learn:
- Which questions you should ask your clients to figure out why they really hired you
- How you can use their answers to create a sense of urgency in your marketing
If you’d like help creating a marketing message that urges people to action, schedule a free strategy session with me now. Together, we’ll talk about who you serve, what you do, and how you can market your services as the key that solves your target audience’s biggest problems.
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