Do you have a “tee box” branding statement? Ya know, that one-sentence answer you give when you’re about to tee off at the golf course and someone asks, So, what do you do?
So many advisors don’t have an answer to this question—and they stumble over their words when trying to articulate who they are and what they do.
But by creating a one-sentence, “tee box” branding statement, you ALWAYS have a short and sweet answer ready to go—one that piques people’s interest, helps you connect with them, and invites them to ask more questions about what you do.
And guess what? You don’t even need to play golf to use it. You’ll have a succinct answer anytime you strike up a conversation at a dinner party, in the elevator, at the doctor’s office, in the grocery store, everywhere!
Watch this three-minute video now to learn more about:
- What is a “tee box” branding statement?
- Examples of “tee box” branding statements and how it helps you reach more clients
- Resources you can use to confidently craft a statement that encompasses who you serve and how you help
The idea of a “tee box” branding statement came from one of my marketing mentors and dear friends, Bill Cates. You can read his latest book, Radical Relevance, to learn how to sharpen your marketing message and win more ideal clients.
Bill and I also co-host a workshop webinar on choosing your niche, which you can sign up for if you need help identifying a viable target market.
I also have another popular webinar with Apollo Lupescu from Dimensional Fund Advisors on How To Create A Provocative Value Proposition. If you’re struggling to identify what makes you different from other advisors (ya know, your secret sauce), this webinar is for you.
As always, if you feel overwhelmed by your marketing or simply don’t know where to start, we’re here to help. Schedule a free strategy session and we’ll help you put a marketing plan in place that attracts more of your A+ clients.