Our Team’s Top Tips For Working From Home

Claire Indigo Team Members

12 Indigo team members offer their best tips for working from homeeven with young kids. 

At Indigo Marketing Agency, our team has been fully remote for over five years now, so we’ve compiled a list of our top tips for working from home. We’re mostly made up of work-from-home moms with young kids and hectic schedules. Thanks to our already-remote nature, we’ve been able to run at full capacity without any service interruptions—even in the midst of a global pandemic. 

If you’re new to remote work and are wondering how to stay productive and maintain balance (especially if you have kiddos), then buckle up! We’ve got some noteworthy tips for working from home. 

Here’s what our team members had to say…

Claire Akin

Claire, Owner & CEO of Indigo Marketing Agency  

Tip #1: Focus on hitting a home run only with the single task you’re working on.

Tip #2: Write down the three most important items to get done each day and do those before emails.

Tip #3: Never open an email unless you have the time to respond to or address it.

Tammy Hawkins

Tammy Hawkins, Director of Operations at Indigo Marketing Agency

Tip #1: Use focus music to boost concentration. I recommend Brain.FM, which is a mobile app that uses music waves to encourage focus and remove distractions. 

Tip #2: Try the Pomodoro method to set scheduled breaks. This method breaks your work into 25-minute sections with a 5-minute break in between. It helps you maintain focus and feel more relaxed about your workday. Focus Keeper is a free app that uses this technique. It helps!

Tip #3: Set up recurring home and work routines using Home Routines—a paid app that’s worth every penny. It gives me a lot of good routine structure and has a fun little chime sound when you check off the stars as complete. 

Lisa Gaines

Lisa Gaines, Content Manager at Indigo Marketing Agency 

Tip #1: Have a set routine for you and your kids that allows you several hours of work time, so you can stay focused. For me it’s during the kids’ nap time (or quiet time for my daughter), and after they’re in bed. We’ve had a strict routine their whole lives that allows me to rely on those specific times during the day.

Tip #2: Leave room for error and give yourself grace. With kids, there are going to be disruptions with even the best-laid plans and routines. Kids have appointments, get sick, just have a bad day, etc. 

Tip #3: Set specific yet realistic goals for the day. This can obviously include things other than work. But I try to make mental goals of what I need to get done each day, leaving some things that I can do the next day so I’m not overloading myself.

Lori Koepke

Lori Koepke, Content Coordinator at Indigo Marketing Agency

Tip #1: Create time blocks for working. For me, I wake up early to work for a short time before my kids are awake. Then I have a chunk of time in the afternoon when my youngest is napping and my older three are in their rooms for quiet time. I sometimes have a chunk of time at night to work a bit more and answer emails, but I really try to avoid that.

Tip #2: Never delete an email—even if you’ve completed the task. I label each email I get so I can search my inbox more easily and have past information at my fingertips.

Tip #3: Keep organized and detailed logs of the work you’re doing. I have multiple sheets open where I log information about articles and their current status. Everything I do is recorded so if I forget to do a task, it’s there for me!

Anna Hilbish

Anna Hilbish, Writer at Indigo Marketing Agency 

Tip #1: Use a time-blocking schedule instead of a task list when you have certain projects that are hard to get through and you’re tempted to put off. 

Tip #2: Depending on your work, give yourself a process or template for all the mundane tasks you have to do in your position. Do them in the exact same order every time for maximum efficiency and accuracy. 

Tip #3: Get ready for the day as if you were going to be seen in public. It’s something so small, but it can be so helpful.

Jennifer Farrior

Jennifer Farrior, Editor at Indigo Marketing Agency 

Tip #1: Be extremely organized. This sounds obvious, and should be a must in any work environment. But since working from home can be hectic—especially with kids interrupting often—it’s better to “overdo” the organization so nothing falls through the cracks. I have multiple task lists, and use different highlighting to keep track of “in progress” tasks and “completed tasks.” (This goes for billing as well!) 

Tip #2: Don’t be afraid to over-communicate. When you’re not face-to-face with coworkers, there can be misinterpretations and confusion. It always helps to communicate even a simple “Got this!” to let someone know you’ve seen their email. If you have questions or need clarification, ask!

Tip #3: Schedule breaks. This can sound obvious as well, but sometimes we can get so comfy on the couch that hours later our legs are numb and we haven’t had a sip of water. I also try to squeeze in some simple stretches and exercises during breaks.

Kelli McLeod

Kelli McLeod, Account Manager at Indigo Marketing Agency 

Tip #1: Maintain a routine. For me, I wake up early and work during my son’s nap time—in addition to any other time I can carve out during the day (especially if he’s playing nicely).  

Tip #2: Communication is key. If you can’t get to a task right away, set realistic expectations for when you can complete something. 

Tip #3: Enlist help if you have it. My husband is home every other day during this social distancing period, so we have been able to tag-team entertaining our kiddo while the other makes a call, completes a task, etc. Sometimes “help” may also be in the form of screen time! No shame in this mom-game (especially for those of us with little toddlers who can’t seem to sit still for anything but Disney!). 

Ellie Hubbard

Ellie Hubbard, Content Scheduler at Indigo Marketing Agency

Tip #1: I work before my kids get up, and again during nap time. I’ve found that a lot can get done if the time is dedicated and focused. I try not to work with my kids running around (or while they’re awake) because it takes longer and I’m more prone to make mistakes due to interruptions. As they’ve gotten older and play more independently, I’ve ventured into working a tad while they’re awake, but I try to keep it minimal. 

Tip #2: Adjust schedules as necessary. I used to start work at 6:00 a.m. But some days the work wouldn’t be finished when my kids woke up, so I’d power through while my husband did morning snuggles and fed them breakfast. I missed this time and began struggling with what to do. So we decided to adjust the schedule so that I could be present during snuggles and breakfast and resume any tasks afterward before my husband had to leave for work. It’s okay to recognize that a schedule isn’t working for you and adjust it (as many times as necessary) to figure out what works for you and your family. 

Tip #3: Ask for help. Some busier seasons I have hired a babysitter one day a week to give me space to catch up. Obviously, that won’t work during a quarantine. But if there’s another adult in the house, ask for dedicated work time If you’re having a hard time getting all the tasks accomplished in the allotted time you have. 

Amy Lanci

Amy Lanci, Writer at Indigo Marketing Agency

Tip #1: Get up early so you can work before your kids wake up. I usually get up around 4:00 a.m. to get a solid 3 to 4 hours of work in before my five-year-old daughter wakes up.

Tip #2: Come up with activities ahead of time for your child to do so they can keep busy while you work.

Tip #3: If you’re married, coordinate work schedules with your spouse. I usually fit in my business stuff in the afternoon around my husband’s meeting schedule.

Pamela Hubbard

Pamela Hubbard, Lead Writer at Indigo Marketing Agency

Tip #1: I try not to check my work email unless I’m sitting down to work.

Tip #2: My work time is completely dedicated to work—I don’t try to multitask. I clear distractions, put piano music on my phone (then put my phone across the room), minimize other windows on my computer, and get to work. 

Tip #3: If I miraculously get a longer chunk of time to work, I set my timer and take breaks every so often to get up, stretch, and rest my eyes.

Tip #4: At the end of every week, I make a tentative plan for my work time the following week, taking into account what articles will take longer to write, what days I have more time to work, what tasks are priority, and so on. 

Tip #5: BE FLEXIBLE! I try not to beat myself up if I can’t get as much done as I wanted or if a babysitter cancels. I know I’ll get the work done eventually and it’ll all work out. In this oh-so-fun time of being home with the kids every minute of every day, my husband and I have been experimenting with staggering our work “shifts” so I still have as much time to work as I did with childcare. We’ve tweaked it these past couple of weeks and I’m sure we’ll tweak it again! 

Cassidy Horton

Cassidy Horton, Webinar Manager at Indigo Marketing Agency

Tip #1: Get ready for work each day. Every morning I wake up at 6:00 a.m., take a shower, get dressed, eat breakfast, and then head to my computer desk for work. I keep the same routine as I did in my previous 9-to-5, which helps me get into “work mode” and stay focused.  

Tip #2: Leave emails unread until you can respond. If I happen to read an email on my phone, I mark it as “unread” as a reminder to answer it when I have time.

Tip #3: My favorite time management tool is www.marinaratimer.com, which encourages you to be productive with what little time you have. I usually customize the timer to do 45-minute sessions with 5-minute breaks when I’m working on longer writing assignments. I’ve found that I’m much more productive when my brain knows it only has to work hard for a short period of time. 

Amy Artiga

Amy Artiga, Lead Technical Writer at Indigo Marketing Agency

Tip #1: Understand your rhythms and when you work best. I write best in the morning while my brain is fresh, so I do that first thing and save other tasks for later. I also know that checking email scatters my brain, so I make sure to do anything that requires a lot of concentration before opening my email. With kids, I know which of their activities allows me the most uninterrupted time, so I plan my work accordingly. I save my writing for while they’re reading (we’re a family of bookworms), and I don’t even try to do it while they’re doing things that require my input.

Tip #2: Have a schedule, but be flexible. When my kids were in school, I’d plan out my week and block time for everything that needed to get done. But then I would almost always end up moving things around based on my brain power. But the blocks never got deleted, just moved around, so everything got done. Now with the kids we have a “school schedule.” The times on the schedule are just ideas, but it lets the kids know what’s next and what they can look forward to (and it keeps them from getting bored).

Tip #3: Start with the hardest thing first. Then everything else is easier as the day goes on. When I was in college, that meant I did my Spanish classes first thing in the day because everything else is easier when it’s in your native language. Now for both me and my kids it’s writing.

Did you find our tips for working from home helpful? For more helpful information regarding marketing virtually, visit our blog here!

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Kaitlin Thornal

Marketing Assistant
Fort Moore, Georgia

Kaitlin Thornal helps clients onboard as they begin their marketing journey with Indigo, and she loves meeting new people and learning new things. She holds a Bachelor of Arts in Journalism and Mass Communication/Public Relations, International Studies, and a minor in French from the University of North Carolina at Chapel Hill, as well as a Master of Arts in Communication and Leadership Studies from Gonzaga University.

Kaitlin was born at Fort Lewis, Washington, but she moved around a lot growing up, spending the most time in North Carolina. She now resides in Fort Moore, Georgia, with her husband, Mason, and their four children, Caroline, Mason, Jack, and Bo. Kaitlin’s favorite place to live has been Europe (Italy, Ireland, and Belgium) and she would go back in a heartbeat! In her spare time, she enjoys long-distance running, reading, and spending time in the mountains of western North Carolina.

Beverly Anderson

Account Manager
Portland, Oregon

Beverly Anderson is the go-to contact point for advisors to create a targeted and cohesive marketing strategy that is unique to their specific goals. She loves seeing her clients experience positive results from their marketing efforts, and as a world traveler, she appreciates the ability to work remotely and connect with clients from any country.

Beverly holds a Bachelor of Science in Business Administration from Oregon State University. In addition to traveling, she enjoys making music as a singer/songwriter and anything outdoors (she’s an avid snowboarder and rock climber). She and her partner have a rescue pup, Toro, a former street dog in Cabo, Mexico, before they adopted him. Beverly has three older sisters, with whom she is very close, and they all, along with her mother, live in the Portland area. Although she spent the first half of her childhood in Fountain Hills, Arizona, Beverly considers Portland to be home.

Watch this video to hear why Beverly loves working with Indigo.

Hugo Fernandez

Whispering Pines, North Carolina

Leading the Indigo team with heart, Hugo Fernandez is passionate about helping our financial advisors attract a flood of their A+ clients with sustainable marketing campaigns. He enjoys running companies that are wildly successful and wearing a black t-shirt every day of his life. When his two favorite things come together, you have an average day at Indigo.

Hugo Fernandez is also CEO of Indigo’s partner company, Just Digital, and author of The Client Acquisition Blueprint. He has personally helped hundreds of entrepreneurs grow their business through his proven blueprint for creating an EPIC marketing strategy and online presence.

Kelli McLeod

Director of Client Services
Colorado Springs, Colorado

Kelli McLeod plays an integral role at Indigo while overseeing the Account Services Team, providing customer service, getting financial advisors onboarded and in serving as their primary point of contact during that process. Her team looks to her for her leadership and decision-making abilities For Kelli, the most rewarding part of this role is working with clients one-on-one to ensure they’re happy and that their needs are met.

Kelli has a bachelor’s degree in communications and public relations from Pacific Lutheran University. More recently, she’s done extensive work in the corporate housing and property management industries.

Kelli currently lives in Colorado Springs, Colorado, with her husband, Ian, who is an officer in the U.S. Army, and their two sons, Zachary and Cameron. When she’s not working, you can find her running or hiking, attending group fitness classes, and cooking. Kelli’s also an avid book club enthusiast, so be sure to reach out to her if you’re looking for a new read.

Sara Dressler

Director of Operations
Whispering Pines, North Carolina

Sara Dressler manages all systems and operating processes while overseeing several departments. Sara is responsible for supervising many activities within Indigo and identifying areas of improvement to better meet company goals. She functions as the bridge connecting management to every department.

Sara has a bachelor’s degree in business administration and a minor in communications from Pacific Lutheran University. She leverages this degree, along with her years of experience as a virtual assistant, to keep our company running like a well-oiled machine. Sara is happiest when spending time with her family. Her three young boys and life as a military spouse keep her busy, but she wouldn’t trade it for the world. She lives an active lifestyle and loves working out, getting outside, and watching sports with her family (whether it’s on TV, at her kids’ games, or in the backyard).

Elizabeth Reider

Director of Marketing
Clearwater, Florida

Elizabeth Reider is a woman of many talents. She spent 10 years as a Chief Marketing Officer for a top-level independent financial advisor, and since her entry into financial services, she has networked and become friends with many advisors. Elizabeth admires their empathy, knowledge, and passion for their work, and has seen how independent advisors are more than professionals providing investment and planning advice; they are trusted confidants, life coaches, and guides. Over time, they become a part of their clients’ extended family—and she loves coming alongside that. (Check out this video to hear directly from Elizabeth about why she loves working with financial advisors.)

As Director of Marketing, Elizabeth helps get the word out about how partnering with Indigo can take an advisor’s marketing to the next level and beyond to grow their business and increase their productivity.

Elizabeth earned her bachelor’s degree in management information systems from the University of South Florida Muma College of Business. She also holds a life, health, and variable annuity license, which gives her a special understanding of the many products and services advisors offer. Originally from Clearwater, FL, Elizabeth loves to travel and has visited 12 countries, including extended visits to eSwatini, Africa, to visit family and assist with humanitarian relief programs. She has seen firsthand how independent financial advisors are providing advice to their clients that outpours into the lives of their own families, staff, community, and sometimes across the globe. When she’s not working, Elizabeth enjoys attending orchestral and theater productions with her husband, David, and taking their son, Julian, to art museums, as well as family evenings in the backyard playing baseball with her son and shih-tzu poodle, Wrigley. She is also an active participant in overseas humanitarian work—using her skills to make a difference in the lives of others.

Katie Cress

Digital Marketing Consultant, Sales & Client Strategist
Cincinnati, Ohio

It’s Katie Cress’s mission to help financial advisors reach their ideal prospects through custom digital marketing. On any given day, you can find Katie meeting with new financial advisors to learn more about their marketing goals, who they love working with, and why they’re passionate about helping others. Her favorite part of her job is meeting new advisors every day and continuing to learn how each firm and individual advisor is different, and using her marketing and small business background to help them craft a game plan that empowers them to grow their business and enhance their services. Often described by loved ones as a “helper” and “caretaker,” Katie is passionate about advocating for her advisors’ needs and supporting her coworkers to help them succeed.

Katie holds an MBA from Xavier University and a BA in Economics from Ohio University. A Midwest girl for life, she lives in Cincinnati, Ohio, with her husband, Brandon (who’s also a marketing guru), and their three kids, Charli, Lucy, and Teddy. She and her husband also own Clean Eatz Cafe, where they use their collective marketing prowess and love of food to create a welcoming space for employees and hungry customers alike. Katie is passionate about and for small business owners, being raised by her father who was an entrepreneur, being one herself with her husband, and working with them every day at Indigo. She loves the spirit, creativity, and drive of entrepreneurs. When Katie’s not working or helping run the family business, she enjoys working out with her husband at Orange Theory, loving on her three kids, and cooking delicious food.

Lori Koepke

Account Manager
Boise, Idaho

Lori Koepke plays a major role as a liaison between Indigo Marketing Agency and its wonderful clients. She works directly with our advisor clients on their marketing strategies, marketing calendars, article creation, editing processes, compliance approvals, deployment of their content, and more. Lori enjoys helping strategize and be a support to her clients, and loves the camaraderie among the Indigo team members.

Before joining the Indigo team, Lori was a schoolteacher for 10 years. She has a Master of Education and Bachelor of Arts in Elementary Education from Concordia University in Portland, OR. She was born and raised in Vancouver, B.C., and lived in Vancouver, WA, for 25 years before moving to Boise, Idaho, where she currently resides with her husband, Jeremy, and four wonderful kids, Sophie, Tanner, Jonas, and Violet. In her free time, you can find Lori reading, watching football, and driving her kids to all their activities.

Watch this video to hear why Lori loves working with Indigo.

Heidi Wilson

Account Manager
Fort Knox, Kentucky

Heidi Wilson thrives on helping advisors create an online voice and streamline their marketing efforts. With her mother being a retired financial advisor and her brother-in-law currently a CFP® professional, she’s passionate about taking the marketing pressure off of advisors so they are able to focus on their clients. She loves when advisors tell her something we did for them helped; it can be as simple as taking something off their very busy plate or helping them land a new client with one of the articles we wrote. With broad-based consumer and B2B marketing experience, Heidi is constantly thinking outside the box and brings a fresh perspective to the Indigo team.

Heidi holds a bachelor’s degree in public relations from Florida State University and hails from Tampa, Florida. Her husband, Chris, is in the U.S. Army, and as they are constantly moving, they take every opportunity to explore the new areas where they’re living. Some of their favorite places they’ve called home include Hawaii and New Orleans. Heidi is thankful for the opportunity to work remotely with Indigo, which allows her to take her job with her, no matter where the Army moves her family next.

Watch this video to hear why Heidi loves working with Indigo.

Jillian Segrue

Account Manager
Columbus, Georgia

Jillian Segrue acts as a liaison between clients and the Indigo team, using her 12 years of customer service experience in fields such as healthcare, financial services, and risk management to help hone their message and deploy it effectively and efficiently. Jillian enjoys building unique relationships with each of her clients as she uniquely helps them reach their ideal target audience.

Jillian has a bachelor’s degree in healthcare administration and a minor in business administration from SUNY Brockport. Originally from Rochester, NY, she currently lives in Columbus, GA, with her husband, Tim (an Army captain), daughter, Macie, son, Henry, and two cats. As a military spouse, Jillian appreciates the flexibility Indigo provides—allowing her to juggle motherhood and excelling in her career—and its unmatched positive, supportive, and uplifting company culture. In her free time, Jillian loves to read, shop, and go running outdoors (just not in the Georgia heat!).

Amanda Laskey

Account Manager
Pittsburgh, Pennsylvania

Amanda Laskey works with clients one-on-one to develop and implement marketing strategies that help spread the word about who they are and how they help. In her role, Amanda strives to deliver outstanding customer service to our clients. She is tech-savvy, an independent problem-solver, extremely organized, an excellent communicator, and thrives on helping others. She appreciates the ability to work remotely in a collaborative team environment while supporting her family.

Amanda holds a Bachelor of Arts in Education and a Master of Arts in Inclusive Education from Seton Hill University and has over 10 years of experience in secondary classroom teaching and over 3 years as an Executive Assistant. A proud Army spouse, Amanda resides in Pittsburgh, PA, with her husband, Brandon, their two sons, Jackson and Harrison, and their sheepadoodle, Waylon, and goldendoodle, Cash. Outside of work, Amanda enjoys spending time with her family, relaxing at the beach, traveling to new places, dessert, and all things Disney.

Kasey Yhap

Account Manager
Ellicott City, MD

Kasey Yhap’s commitment to her clients is the driving force behind her work. Her diverse educational background (a bachelor’s and master’s degree in vocal performance from the Peabody Conservatory of Music and a master’s degree in communications from Syracuse University) has equipped her with the unique skill set required for success. Kasey’s strong communication skills and creative mindset, combined with her passion for helping her clients, make her a valuable asset to the team.

In her free time, Kasey stays active and maintains a healthy lifestyle through yoga, CrossFit, and spending time outdoors. These hobbies complement her professional life by allowing her to recharge and bring new ideas to her work at Indigo.

Adriana Escalante

Website Project Manager
San Antonio, Texas

Adriana Escalante thrives on creating an online representation that looks and feels true to our financial advisor clients as she builds their websites to best represent them and their businesses. Her experience working on travel and tourism websites motivates her to make sure every site she works on is exciting and engaging to web visitors. A graduate of University of Texas in Austin, Adriana double-majored in International Relations and a Liberal Arts program called Plan II. She also received a certification for front-end development from a coding academy in Austin, which has equipped her to serve as a great liaison between developers and clients.

After living in Austin, TX, for most of her adult life, Adriana now resides in San Antonio, TX (a city with a ton of history and many things to do), with her partner, Russell, and their dog, Abbey. She also has a brother and sister with whom she’s very close and tries to see a few times a year. Most of Adriana’s hobbies revolve around nature. She grew up spending lots of time on a sailboat or at a beach, and her family has a small cabin in Creede, CO, where she spends half the year hiking, camping, skiing, or snowshoeing (depending on the season). When she’s in Texas, she tries to get out most weekends to kayak. A Texas Master Naturalist, Adriana loves learning about all the plants, birds, and animals in her home state. She also dabbles in making stained-glass suncatchers!

Dan Corcoran

Account Manager
Madison, Wisconsin

Dan Corcoran enjoys being on the front lines of financial advisor marketing, working directly with advisors to help them build a strong marketing plan to get their firm’s message out. Working remotely can be a challenge as talking to others, brainstorming, and sharing experiences recharges him; he maximizes touchpoints to connect with others to make every day at Indigo rewarding.

Dan holds a bachelor’s degree in journalism and mass communication from the University of Wisconsin-Madison. He enjoys drone photography and videography (he owns his own drone business, Forward Focus Photography), sports broadcasting (he was a hockey broadcaster for four years prior to COVID), spending time with family, camping/hiking, running, swimming, and road biking.

Originally from Sun Prairie, WI, Dan has three siblings, and prior to joining Indigo’s team, he worked for an RIA in Madison for two years.

Anne Wheeler

Marketing Assistant
Cincinnati, Ohio

Anne Wheeler is responsible for a variety of administrative tasks as well as updating social media pages for clients. Anne enjoys the creative side of her position and the ability to collaborate with the team to help advisors get started with Indigo.

Anne holds a bachelor’s degree in communication from the University of Tennessee. Outside of work, she enjoys walking, baking, spending time with her husband, Rick (a structural engineer), and two sons, Thomas and Turner. Anne loves being a full-time mom, and appreciates that Indigo gives her the opportunity to work part-time while still caring for her boys.

Lisa Gaines

Content Deployment Manager
Fort Hood, Texas

Lisa Gaines spends her work days uploading blog posts to our clients’ websites and LinkedIn profiles, drafting emails, and making adjustments to content as advisors request. Lisa has learned a lot as a long-time member of the Indigo family and has enjoyed seeing the processes evolve to become more streamlined and efficient over time. And she loves working with the amazing Indigo team! 

Lisa is a proud alum of Texas A&M University, where she received a Bachelor of Business Administration in Finance. As a military child, Lisa feels as though she grew up everywhere; however, she claims central Texas as home where most of her family is originally from. She currently lives in Fort Hood, Texas, with her husband, Korey (an active-duty Army officer), and two kids, Madelyne and Jameson. As a military family, Lisa moves quite a bit—often to areas where the job market is small. She loves that Indigo provides her with a steady job she can take with her wherever she goes. When she’s not working, Lisa enjoys dabbling in interior design, binging a good Netflix series, and spending time with friends and family.

Read more about why Lisa loves working with Indigo.

Jennifer Farrior

Lead Writer & Proofreader
Louisville, Kentucky

Jennifer Farrior is Indigo’s go-to for all things proofreading and editing. Her attention to detail is unmatched, and she takes pride in making sure every article is clean and concise before it heads out to our financial advisors. She says, “Even a single typo can affect an advisor’s credibility, and we strive for perfection when it comes to how they’re presented online.” As Lead Writer, Jennifer trains and manages the team of writers, and also writes and collaborates with team members to create Indigo’s blog posts and promotional material.

Jennifer holds a bachelor’s degree in English from UCLA. In addition to her role at Indigo, she runs her own copy editing and proofreading business, She Proofreads LLC. Jennifer hails from San Diego, California, but now lives in Louisville, Kentucky, with her three kids, Joshua, Julia, and Joel, and goldendoodle, Dexter. She loves working at Indigo because it provides her with the income, flexibility, and the community she needs as a stay-at-home mom. Outside of work, you can find her spending time with her kids, friends, boyfriend, or working on a puzzle while watching Netflix.

Sarah Robichaud

Social Media Manager
Rochester Hills, Michigan

Sarah Robichaud uses her love of spreadsheets to create engaging content calendars for our clients’ social media pages. Sarah holds a bachelor’s degree in psychology from Salisbury University and a master’s degree in marriage and family counseling from Liberty University. In addition to her role at Indigo, Sarah volunteers as a virtual administrator for Army Wife Network, a nonprofit organization that aims to empower and educate military spouses through blogs, podcasts, and various other resources.

Born and raised in Maryland, Sarah currently lives in Rochester Hills, Michigan, with her husband, Andrew, two children, Emily and Logan, and two fur babies, Penny and Chewbacca. As a military spouse and mother, Sarah loves working for Indigo because of the flexibility it affords her, allowing her to continue to build her career while frequently relocating around the globe and working on her own schedule to accommodate a busy lifestyle. Sarah also loves Indigo’s supportive team atmosphere. Outside of work and volunteering, you can find Sarah enjoying time outdoors with her family, typically running, camping, or traveling. An avid traveler, she’s visited 16 countries and is always planning her family’s next great adventure.

Peter Wardenaar

SEO Specialist & IT Lead
Cali, Colombia

As a natural problem-solver, Peter Wardenaar uses his skills to help financial advisors find new ways to grow their site traffic and attract more clients they love. Peter enjoys the dynamic nature of his role; the challenges are never the same as every situation is unique and requires a different approach. But don’t let Peter’s technical prowess fool you—he also has quite the creative side! Before joining the Indigo team, he worked as a first-grade teacher and university English professor in Cali, Colombia.

Peter has bachelor’s degrees in education and in music from Portland Bible College and a master’s degree in music production and technology from Berklee College of Music. In his spare time, he loves writing and recording music, graphic design, engaging with people, and studying leadership and theology. Peter is also one of the most well-traveled people you’ll ever meet! He was born and raised in the Netherlands but lived in the Pacific Northwest for over 12 years. Today, he resides in Cali, Colombia, with his wife, Gloria Isabel, and their three kids, Emanuel, Paloma, and Violet.

Kourtney Kearney

Tech Support
Antelope, California

Kourtney Kearney is a data-driven woman with a knack for coding. On any typical day, you can find her building web pages, troubleshooting bugs in code, and setting up automations to make life easier for our clients. Thanks to her technical background, Kourtney has a vast understanding of the inner workings of websites and the data associated with them. She’s always on the lookout for new technology that will help us improve our workflows so we can focus on what we do best—helping financial advisors grow their business. Kourtney enjoys the variation of tasks and loves the challenge of taking an existing website and making it better without completely rebuilding it.

Kourtney is originally from Newark, CA (Bay Area), but currently resides in Antelope, a suburb of Sacramento, and holds a Bachelor of Arts in Art History and Curatorial Studies. Outside of work, Kourtney spends her free time reading, playing volleyball, baking with her two sons, and hanging out with family.

Adrian Bachini

Web Developer & Tech Support
Manila, Philippines

Adrian Bachini works on tasks requiring technical knowledge and other various administrative tasks. A software developer by day, prior to joining Indigo, Adrian had very little knowledge on how nontechnical positions operate. His position at Indigo allows him to both learn and experience a variety of platforms and gain more knowledge about how to maximize marketing initiatives.

Adrian holds a bachelor’s degree in computer science with a specialization in software technology from De La Salle University Manila. Adrian considers himself somewhat of a workaholic, with a full-time day job in addition to working with Indigo. When he’s not working, he enjoys watching documentaries, action movies, and anime, and also loves cycling on muddy downhill trails or cross-country rides, playing video games, and simply resting when he can. He is also a licensed commercial pilot and flies in his free time; he obviously also enjoys traveling. Adrian lives with his family and more than a few pets (11 dogs, 6 cats, a few birds, and fish)—he has more pets than humans in his home!

Claire Akin

San Diego, California
Claire Akin founded Indigo Marketing Agency with the mission to help financial advisors leverage marketing to grow their businesses. As a former Investment Advisor Representative and proud daughter of an independent advisor, she’s seen first-hand the value advisors bring to their clients and community. Claire transferred ownership of Indigo Marketing Agency to Hugo Fernandez in 2022 to spend more time with her family.

Hugo Fernandez

Los Angeles, California

Hugo Fernandez acquired ownership of Indigo Marketing Agency from founder Claire Akin in 2022. Leading the Indigo team with heart, Hugo is passionate about helping our financial advisors attract a flood of their A+ clients with sustainable marketing campaigns. He enjoys running companies that are wildly successful and wearing a black t-shirt every day of his life. When his two favorite things come together, you have an average day at Indigo.

Hugo Fernandez is also CEO of Indigo’s partner company, Just Digital, and author of The Client Acquisition Blueprint. He has personally helped hundreds of entrepreneurs grow their businesses through his proven blueprint for creating an EPIC marketing strategy and online presence.

To get in touch with Hugo, email him or connect with him on LinkedIn.