This morning, LinkedIn rolled out a facelift for their publishing platform to make it easier to use and sleeker. If you’re a regular LinkedIn publisher, you’ll notice the big changes right away. The publishing editor is now a full-screen experience, with an aim to “focus on the journey and experience of writing.” Here’s what’s new:
High-Impact Cover Images
The biggest change is that the update allows you to add full-width, high-impact featured images to your post. The old article images were 700 by 400 pixels. New posts can feature high-resolution images of any size. You can find free high-resolution images on Unsplash or Flickr Creative Commons, where I snagged this photo of Mt. Cook in New Zealand.
Easier Access to Your Drafts, Stats, and Published Posts
The new “More” drop-down menu allows you to move between the editor and your drafts and published posts. This way, you can quickly see stats on your most popular posts to help guide your writing.
The next generation also encourages you to add photos, videos, podcasts, tweets, and slideshows within your post. This makes sense, as recent research has shown that multimedia posts see more engagement. It’s also easier to add multimedia content hosted on third party sites (like Wistia or Vimeo) with an expanded list of third party integrations. Check out my Tweet about my book on Amazon below.
LinkedIn has updated their category tags available for each post and added hashtags. This means you can #hashtag your #LinkedInPulse article so it shows up in the newsfeed for that tag and gets more exposure to folks browsing under that #LinkedInHashtag. Basically, it’s a way to get exposure to people you aren’t connected with on LinkedIn. #FinancialAdvisors #Marketing #LinkedInMarketing
I’m a big fan of the new update and I think you will be too! If you have questions or need help, send me a message today!