For this week’s marketing tip, I answer the age-old question: How often should financial advisors post to social media? How can we know the ideal financial advisor social media post frequency? The short answer is, you should post about 10 times a month, which is what we do at Indigo. If you’re a current client of ours, you don’t have to worry about posting to LinkedIn, Facebook, and Twitter. We take care of it all for you. The longer answer is, posting frequency ultimately depends on the social media platform you’re using. RevLocal wrote a well-researched article on this topic, and here’s a summary of their findings: Facebook Hubspot evaluated about 13,000 of its Facebook users and looked at how often they post versus the exposure of those posts. They found that the sweet spot is to post once a day, five days a week. Twitter The average life span of a tweet is about 15 to 20 minutes, so you really can’t overdo it on Twitter. Feel free to post multiple times a day if your schedule allows, or just a few times a week. The key is to keep to a regular schedule, so people see your posts when they go to your page. LinkedIn LinkedIn offers its own guidance on how much you should post. They recommend 20 times a month, which breaks down to one post each business day. That can be a lot for most advisors, which is why I recommend trimming it down to 10 a month. My Take On Posting To Social Media The key to using social media is to practice consistency above all else, which helps ensure your followers see your most recent posts when they log into their social media accounts. Plus, social media isn’t a disruptive event like an email, so you can post more often without worrying about it bothering people. Is It Okay To Post Duplicate Content? With the way social media algorithms work, you can post the same content on your page multiple times without your followers noticing. How? Because people only see your most recent post in their news feed, if they see anything at all. Watch the video above as I show you my own LinkedIn profile and how often I re-post content. Then watch as I demonstrate how the LinkedIn algorithm automatically filters out this duplicate content, so you only see my most recent posts in your news feed. I hope this video helps you understand how social media algorithms work, so you can figure out the ideal financial advisor social media post frequency. If you have questions, drop them in the comments below. For more digital marketing tips, be sure to grab The Marketing Guide for Financial Advisors. And you can read what the media is saying about my book here.
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