Are you curious about webinars? At the recent Jolt Conference, one of my favorite sessions was about finding more ideal clients through webinars and courses. It was moderated by Mark Foreman and our panelists were Isaac Presley, Samantha Russell, and Dasarte Yarnway. Although they gave different perspectives, they honed in on varying key points.
Consistency Is Key
In your messaging, you want to reveal who you really are, and you want to become an expert in a field. So when you’re sending messages out, Samantha suggests giving away something for free—that little nugget—and Dasarte says to be personal in the messages you’re sending out on LinkedIn.
Don’t just connect. Send something to connect with them. Then provide that value. This could be giving them a white paper or inviting them to your webinar. Isaac talked about how he’s starting to do very timely pieces, something that’s going to be an easy way to get registrants. So, during tax season, he’s talking about taxes; at the end of the year, he’s talking about deferred compensation.
When you’re creating your content calendar, be thinking about what is going to really work at different times in the year. Make sure you have some more timely pieces about current event things that are going on. Samantha mentioned that after COVID, an advisor worked with the Chamber of Commerce on talking about PPP loans for business owners. That was timely, important, and something confusing to their clients which they could clarify.
Other Webinar Tips
Did you know that Wednesdays and Thursdays around lunchtime are the best times to have a webinar?
And be sure you’re not asking for a phone number; this can feel like a turnoff. Nobody wants to give away their phone number if they don’t really know you that well.
Additionally, you really want to pay attention to reporting because it will help you decide who to focus on—and who you can focus on a little less.
For instance, around the 40-minute mark, people start to trail off on a webinar. If somebody was to stay for the full hour, you know they’re really interested and you should take extra care to reach out to them to provide extra resources or follow up; maybe if they asked a question.
Speaking of asking questions, it’s a great idea to have a poll or a chat and have a second person on that call with you. They can help monitor the chat for you, or if you have any technical difficulties, they can keep the webinar going.
Are You Ready for Your Next Webinar?
I hope you found these tips helpful, and I’m excited to see the content you create. If you have questions, I’m sure any of these panelists would love it if you reached out to them!
Here at Indigo Marketing Agency, we offer top-notch webinar services that keep your marketing relevant by embracing technology to increase engagement and reach more prospective clients. If you’d like more information or tips on your webinars, you can always reach out to me and the Indigo team by scheduling a call here. We love talking about webinars and all things content.
Enjoy making your next webinar!