The financial markets took a big dip early this week over fears about the spreading coronavirus, erasing gains from earlier this year.
Investors are understandably nervous about their money and their health.
But as a financial advisor, how should you communicate with your clients about the uncertainty?
Never let a good crisis go to waste, or in this case, a dip in the stock market. Market volatility is a powerful marketing opportunity for three reasons.
First, it is good client service to educate your clients and calm their fears during market declines. Educated clients are happier and feel better about their relationship with their advisor.
Second, your campaign about volatility is likely to get twice as many views and shares as your other campaigns.
Third, prospects have unprecedented urgency to act during an uncomfortable market dip.
If you’re a current client of ours, simply reply to this email and we’ll prepare a blog post to go out on your behalf.
If you aren’t a client and would like our free template for market declines, click here.
Do you need help sending out marketing communications? Get in touch with us today here.