Embracing a specialty is one of the most important decisions that financial advisors can make. This allows them to offer more tailored services, charge a premium, and find their ideal clients more easily.
A great example of one specialist advisor we have helped with this strategy is Aviation Wealth Solutions. They came to us starting from scratch, before they had even created a logo or a brand for their firm.
Articulate Who You Serve And How You Help
The firm’s founder, Scott Johnson, is a pilot with SkyWest Airlines and has experience as a certified flight instructor. Scott knows firsthand the joys of the freedom of flight and wants to provide each of his clients with the freedom of becoming financially independent. He paired his two passions perfectly to do what he loves and help pilots maximize their financial freedom.
Brand Your Firm For Your Specialty
Because Scott came to us so early in the marketing process, we were able to brand his firm for his unique specialty. This isn’t always possible or necessary, but it’s a nice touch to have the entire firm presence align with who he serves. First, we created a custom logo for his firm, Aviation Wealth Solutions:
Showcase Your Specialty With A Custom-Written Website
The next step is to write the entire site with your niche in mind. We worked with Scott to use custom terminology and analogies that pilots would understand. We also added important pages, including The Top Financial Planning Concerns That Pilots Face.
Feature Your Specialty With Curated Photography
The goal of creating a custom website that embraces your specialty is so that when a qualified prospect lands on your site, they feel like you are going to understand the challenges they face. We want them to feel confident that you are experienced in helping people like them and that they have found the go-to expert in your field.
Featuring curated photography that speaks to your niche is an important part of communicating your expertise. You can see that throughout this website, we feature imagery of aviation and pilots.
How We Help Page
Our Services Page
Optimize Your Website For Your Keywords
Part of our Total Marketing Package setup process is our full search engine optimization (SEO) package. Our SEO specialist, Mike, does a fantastic job creating a custom SEO strategy for your firm. Watch this video to learn exactly what he does and how he helps your site rank higher for your target keywords.
Create Interesting And Relevant Content
Each month, we work together with our specialist advisors to create content that is valuable and relevant to their ideal prospects. For this niche, our calendar includes posts like:
- How Pilots Can Navigate The Coronavirus Shutdown
- How To Maximize Your United Airlines Benefits Package
- Case Study: Helping One Delta Airlines Flight Attendant Organize Her Finances And Plan To Retire With Confidence
The more specific and helpful you can make your content, the more exposure it will garner. We want to create content that is interesting, relevant, and shareable. When a prospect reads your content, we want it to pique their interest and encourage them to ask questions about their specific situation.
Make It Easy To Get In Touch
Once people understand who you serve and how you help, we want to make it as easy as possible for them to start the conversation. That’s why we add “Schedule a Call” and “Ask a Question” buttons throughout your site. We also add a floating “Schedule a Call” button to every page of your site so that prospects can secure a time to speak with you 24/7 in just three easy clicks.
Do You Need A Marketing Makeover?
If you or an advisor you know wants to offload their marketing to professionals, we are here to help. Get started by scheduling your free Marketing Consulting Call to review your current marketing strategy and get custom recommendations. Let us create a custom marketing strategy for your business!