Articulate Who You Serve And How You HelpThe firm’s founder, Scott Johnson, is a pilot with SkyWest Airlines and has experience as a certified flight instructor. Scott knows firsthand the joys of the freedom of flight and wants to provide each of his clients with the freedom of becoming financially independent. He paired his two passions perfectly to do what he loves and help pilots maximize their financial freedom.
Brand Your Firm For Your SpecialtyBecause Scott came to us so early in the marketing process, we were able to brand his firm for his unique specialty. This isn’t always possible or necessary, but it’s a nice touch to have the entire firm presence align with who he serves. First, we created a custom logo for his firm, Aviation Wealth Solutions:
Showcase Your Specialty With A Custom-Written WebsiteThe next step is to write the entire site with your niche in mind. We worked with Scott to use custom terminology and analogies that pilots would understand. We also added important pages, including The Top Financial Planning Concerns That Pilots Face.
Feature Your Specialty With Curated PhotographyThe goal of creating a custom website that embraces your specialty is so that when a qualified prospect lands on your site, they feel like you are going to understand the challenges they face. We want them to feel confident that you are experienced in helping people like them and that they have found the go-to expert in your field. Featuring curated photography that speaks to your niche is an important part of communicating your expertise. You can see that throughout this website, we feature imagery of aviation and pilots.
How We Help Page
Our Services Page
Optimize Your Website For Your KeywordsPart of our Total Marketing Package setup process is our full search engine optimization (SEO) package. Our SEO specialist, Mike, does a fantastic job creating a custom SEO strategy for your firm. Watch this video to learn exactly what he does and how he helps your site rank higher for your target keywords.
Create Interesting And Relevant ContentEach month, we work together with our specialist advisors to create content that is valuable and relevant to their ideal prospects. For this niche, our calendar includes posts like:
- How Pilots Can Navigate The Coronavirus Shutdown
- How To Maximize Your United Airlines Benefits Package
- Case Study: Helping One Delta Airlines Flight Attendant Organize Her Finances And Plan To Retire With Confidence