Many times advisors ask me, “What should I blog about?” or “What should I talk about in my marketing?” So, today I want to share an example of a great financial advisor blog post that was both really successful and really memorable. Plus, I’ll show you how you can replicate its success for your own financial advisor blog.
Watch this two-minute video or keep reading to learn more.
The blog post came from Steve Allender of Acute WealthCare and is titled “4 Life Lessons I Learned on the Colorado Trail.”
Steve wrote it after taking a backpacking trip through the Colorado mountains where he covered 486 miles and over 86,000 feet of elevation gain. His blog post was a beautifully written story about his hike, the life lessons he learned on trail, and how they relate to investing and financial planning.
This post has it all—pictures of Steve, insights that occurred to him while he was in the thick of backpacking, relevant financial planning advice. It was so authentic, memorable, and likable.
When we sent this blog post to his email list, it had an open rate above 30%, which is just incredible considering the average open rate is usually between 15% and 20%. The people on his email list couldn’t wait to open it, see the pictures, and read his insights.
So, how can you replicate Steve’s success?
Tips for Perfecting a Financial Advisor Blog Post: Elements of a Great Post
The very best financial advisor blog posts are personal, authentic, and have a strong call to action. In Steve’s case, he had all three.
It was personal because it included pictures from his life outside of the office and talked about some of the personal struggles he went through while backpacking.
It was authentic because he was able to take this experience and really relate it to what he does and the challenges he helps his clients solve. In the post, Steve cites four life lessons he learned on trail, two of which were:
- Never quit on a bad day
- Prepare well and be flexible to changes
And lastly, Steve included a strong call to action at the end that encourages his readers to ask questions about their specific situation by scheduling a complimentary call.
What Personal Stories Can You Share With Your Clients?
I encourage you to take a look at Steve’s blog post here. Then think about how you can relate your own personal experiences to your business. Is there a hardship you’ve overcome? Can you talk about why you became a financial advisor?
Getting personal on your blog and sharing your story, your passions, and what you’re thinking about is a really great way to connect with your clients. It opens up the door for communication and helps you stand out as an authentic and genuine advisor in today’s digital world.
I hope more advisors out there will talk about their own experiences and make these really memorable blog posts that people can relate to.
Need Help With Your Marketing?
At Indigo Marketing Agency, creating custom articles that help you connect with prospects and stand out from the crowd is our specialty. If you’d like help executing a stellar marketing calendar that helps you grow your business and attracts more clients you love, schedule your free strategy session now. We love working with advisors like you and look forward to hearing more about your story, how you got your start, and where you want your marketing to take you from here.