Some of my advisor clients are incredibly successful on Facebook, and for some it’s a waste of time. What’s the difference? Demographics. Facebook marketing is not for everyone. In fact, our own Facebook business page is not a core focus of our marketing efforts because most of our target prospects are more active on LinkedIn.
But for advisors with retired, predominantly female, or younger target audiences, Facebook can be the most cost-effective way to get in front of new prospects (often less than $1 per click). If your clients are under 50 or are mostly women, you should get serious about your Facebook strategy and focus on getting more “likes” for your business page. One first step is to invite relevant personal friends to like your page.