Join me in this quick video where I uncover the sweet spot for the length of a financial advisor’s blog post!
We get this question all the time: What is the perfect blog post length—how many words—for a financial advisor?
Google used to have in their algorithm that a longer blog post was better and that 2,300 words was the sweet spot, so you’ve likely heard that metric repeated a lot. Just like everything with digital marketing, there’s a lot of nuance to it, so it’s not that simple.
When trying to give you the best answer to your question, Google wants to provide helpful and relevant content. But if you Googled “how to make rice,” would you want to read 2,300 words about it? Probably not. You want something that’s short, sweet, and to the point.
The same is true when people are searching for investment advice or financial planning topics. They don’t necessarily want a novel, they just want their question to be answered—to feel educated and informed with good, accessible information.
The Sweet Spot: Blog Post Length Based on Industry
A fantastic study was done looking at 10,000 top-performing articles in a variety of industries based on social traffic, backlinks, and SEO traffic.
The results showed that the average word count for the top performers was only around 900 words. Some of the longer blog posts pertained to entertainment and technology, and the shortest articles performing at the very top of the lists were actually for engineering; other top performers were automotive and construction industries, at only about 400 words.
The sweet spot for financial topics tends to be about 600 words per article. And that’s exactly what we do for our clients, writing between 600-700 words per article each month: we showcase what makes them different, who they serve, how they help, and how to get in touch with them to learn more.
So, when you’re writing your own blog post as a financial advisor, aim to get to the point, answer people’s questions, give them easy-to-understand, accessible knowledge, and try to hit that 600-word count.
Need Help With Your Blog Posts?
Do you need help writing your blog posts? At Indigo, we specialize in writing custom, effective, and informative blog posts for independent financial advisors like you to help keep them top of mind and help get them more referrals. Let us take the burden off your shoulders. Schedule a call today to get started.
For more information on crafting the perfect custom blog post, check out these other articles:
- The 10 Top-Performing Financial Advisor Blog Posts of 2021
- A Real-Life Example of a GREAT Financial Advisor Blog Post
- 5 Blog Post Topics Every Financial Advisor Should Have on Their Site (Video)
- 7 Blogging Mistakes Advisors Make (& How to Avoid Them)
- What Should Financial Advisors Blog About? (Video)