Things change quickly in the world of websites and digital marketing. One concept you may have been hearing a lot about lately is SSL Certificates. You may have noticed that when you go to your site and look in the upper-left corner, there’s a warning that your site is not secure. This is unfortunate because it erodes trust with your website visitors and keeps your site from getting as much traffic as possible. But what is an SSL Certificate? And does your site really need one?
What is an SSL Certificate?
Secure socket layer (SSL) certificates are small data files that create a secure connection between your website and a visitor. This keeps hackers or malware from intercepting any information entered on your website. Securing your site also changes your website prefix from HTTP: to HTTPS: and displays a “Secure” padlock icon next to your website’s address.
Only the owner of a website and its domain can purchase an SSL Certificate for the site. In this way, securing your site tells search engines that you are who you say you are and that your site is representing a legitimate business. This is why search engines give more credibility to sites with certificates installed.
Does Your Site Need One?
Years ago, SSL Certificates were only required for websites where users entered sensitive information or made online purchases. But today, Google and other search engines are cracking down on cybersecurity and putting more emphasis on websites installing SSL Certificates.
There are a few important reasons to install one on your website including:
- Removing the “not secure” warning from your website
- Creating a secure connection to protect your site visitors from hackers
- Gaining trust and credibility with website visitors
- Improving your search engine optimization and getting more traffic to your site
How Hackers Can Exploit Non-Secure Sites
Hackers are creative and innovative. If your site is not secure, that can use inventive ways to try to trick your website visitors into entering their financial information. For example, if the images on your website are not secure, it’s possible that hackers could display another image encouraging site visitors to click on a link to enter sensitive financial information to be intercepted by the hackers.
How to Get an SSL Certificate
The good news is that it’s relatively easy and inexpensive to get an SSL Certificate for your website. GoDaddy sells them for $69 per year. You can purchase your certificate and ask your web developer to install it for you. Be sure to check with your website provider first to make sure they can support an SSL Certificate.
If you need help, our SEO Package comes with SSL Certificate installation. Once your site is secure, you may see better rankings with search engines and more traffic to your site.
To learn more about recent website changes and the best new technologies for your website, check out our exclusive webinar below!