This has been our best year yet at Indigo Marketing Agency, with more marketing tips for financial advisors than ever before. Take a moment to review our top 10 blog posts of 2017!
10. How to Get Amazing Original Photography for Your Website and Brand
Most of the advisors I work with are true specialists, so they want their website, presentations, and social media profiles to be truly unique. The best way to make an impact through your marketing imagery is with original photography of you, your office, and your team. Learn more here.
9. SEO for Financial Advisors: Optimizing Your Online Presence
While most SEO firms charge high monthly fees and require at least a one-year commitment, our one-time SEO Package is designed to deliver maximum impact by completing the most important SEO tasks for your business. Designed to create a greater web presence for your firm and increase traffic to your site, our SEO for financial advisors package takes SEO fundamentals and delivers them with white glove service. If you’re unsure of whether your site needs SEO help, here are steps to help you decide.
8. Seven Ways to Make Your FMG Suite Website Look 10 Times Better
Most of the advisors I work with have FMG Suite websites. I recommend the platform because it’s designed specifically for advisors and it’s relatively easy to use. But I often get questions from advisors who want to make their websites look better and aren’t sure where to start. Here are seven easy ways to make your FMG Suite Express Website look ten times better in no time! Read more here.
7. The 8 Technologies You’ll Need to Create Your First Webinar
I have received several questions from advisors about the best technologies for creating webinars. I’ll be honest, DIYing your own webinar is a lot of work. But if you’re fairly tech-savvy and ready to put in 8-12 hours of work, a webinar can be a powerful investment in your marketing. Read more here.
6. The One Sentence My Dad Used to Add $2 Million in AUM Last Month (Video)
Here’s a quick video highlighting the one sentence my Dad used to add two $1 million accounts last month. I’ll also review the two mistaken assumptions advisors have about client referrals. Watch the video now!
5. Eight Reasons Webinar Marketing Is So Promising for Financial Advisors
What if every visitor to your website spent 30 minutes with you to understand your background, what makes your firm different, and how you can help them? How would that impact your lead conversion rate? Read more here.
4. The Top 7 Technologies for Advisors in 2017
How much would you spend on a technology that would save you ten minutes a day? That’s almost an hour per week, and about one full week per year. What about a technology that could add one new client per month? How about one that could keep you from losing one client every year? Read more here.
3. How to Prospect on LinkedIn (Free Video Course)
As you may have heard, The LinkedIn Course for Financial Advisors was released and is receiving fantastic feedback. I’d like to gift you one module for free! This section shows you exactly how to use LinkedIn to prospect. We’ll review how to target a specific niche of your ideal prospects, how to find them on LinkedIn, and how to start the conversation. Watch the video now and download the worksheet here. Then, save 20% on lifetime access to the course here! Watch video here.
2. How to Add an Online Calendar Scheduler to Your Website
Rarely do I come across a technology that can both save us time and make us money. Today, I want to share a quick and easy tip that will change your life: adding an online appointment scheduler to your website. Read more here.
1. The Five Powerful Tools Your Website Needs
Have you snooped around top advisors’ websites recently to see what they have in common? In addition to having excellent branding and site design, top performing websites include several key features that help them attract and convert more qualified prospects. In my work with hundreds of top advisors, I’ve identified five key features of top-performing advisor websites. Does your website have all five? Read more here.
Thank you for being a part of the Indigo Marketing Agency family! I hope that you’ve enjoyed my blog posts, webinars, and marketing tips this year.
If you found these insights helpful, please forward to the financial advisors you know so they can sign up for my newsletter here.
If you have any questions about your current efforts or are wondering how hiring a marketing professional could help you and your advisory business, contact me and let’s talk.
Claire Akin runs Indigo Marketing Agency a marketing firm serving top independent financial advisors. Claire is a former Investment Advisor Representative who holds her MBA in Marketing from the Rady School of Management at UC San Diego as well as a BA in Economics from UC Davis. It’s her goal to help specialist advisors target their ideal prospects with content marketing.