Whether you’re a current client of ours or are doing your own marketing, here are three tips you can use to supercharge your marketing—so you stay top-of-mind as the go-to person who can solve your target audience’s biggest problem.
1. Get Your Message Out To More People
My #1 tip to supercharge your marketing is to get your message out to as many people as possible. How? Through your email list.
Every single person you know should be on your email list—think friends, family, former coworkers, acquaintances, centers of influence (COI), and so on. We recommend having at least 1,000 people on your email list, so they can send you referrals when they come across someone who needs your help.
If you’re worried about managing all those email addresses, we recommend using an email marketing system (such as Mailchimp or Constant Contact) to segment your list and track your success.
2. Narrow Your Focus
A lot of advisors I speak with say that they’re doing all the right things from a marketing perspective, but still not seeing results. When we dig a little deeper, we notice they’re being too broad with their marketing. They don’t have a focus.
Ask yourself: What are your prospects thinking about? What are they worried about? What solutions are they looking for?
Then create a marketing message that speaks directly to them. Embracing a niche through your marketing is the key to getting high-quality leads—whether it’s employees at a specific company, people with a specific problem, or a group of people in the same industry.
Once you narrow your niche, then you can create messages that speak directly to your clients’ pain points. In the end, you have highly relevant content that converts.
Struggling to figure out who you serve best? Sign up for my free workshop webinar and learn how to figure out the best niche for you and embrace it through your marketing.
3. Increase Your Conversion Rates With A Webinar
Remember, your #1 marketing goal is to get your message out to more people. Then you want to focus your message so it converts better. The best way to do this is through a webinar.
The biggest advantage of webinars is that they’re laser-focused and highly converting. If I’m hosting a webinar on The Top 7 Financial Actions Physicians At UC San Diego Health Should Take In 2020, this information is really valuable and really relevant to that group of people.
When people register for the webinar, you will get their email address. If they in fact watch your webinar, they are immersed for a full half hour, learning about your experience, your passion, and how you help them. Then they get follow-up emails encouraging them to schedule a call with you. They also go on your marketing calendar where they receive your content on a regular basis.
In the end, you have an effective way to convert more of your website traffic into actual leads who are going to start a conversation with you, schedule a phone call, join your email list, and become a potential client. That’s the power of webinars.
I hope these three tips help you supercharge your marketing and take it to the next level. If you’re a current client of ours, we offer discounts for some of these services. For example, if you’d like to add a webinar, you get a 50% discount. However, if you’re marketing on your own, we have a lot of resources for you as well.
Need Help To Supercharge Your Marketing?
If you need help clarifying your niche and marketing strategy, schedule a free marketing strategy consultation today!