The title of this blog post started out as “Three Simple Steps to Fix Your Boring Headlines,” but that version only scored a 64% on my headline analyzer. After a quick brainstorm session, I tested “Three New Secrets to Creating Amazing Headlines (Video),” which scored much better at 73%. I see a lot of advisors who write great blog posts, but very few with engaging headlines. Today I want to share some simple tips to optimize your headlines so people can’t help but click on your posts. Watch this video to learn how!
Try the CoSchedule Headline Analyzer to test your headlines today! Click Here to try it out. Below, download my list of Power Words for Blogging in PDF format!
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Claire Akin runs Indigo Marketing Agency a marketing firm serving top independent financial advisors. Claire is a former Investment Advisor Representative who holds her MBA in Marketing from the Rady School of Management at UC San Diego as well as a BA in Economics from UC Davis. It’s her goal to help specialist advisors target their ideal prospects with content marketing.