Today, seven out of ten financial advisors are using social media for marketing, according to a study conducted by FTI Consulting. Of those advisors, 90% use LinkedIn as their primary platform. Of the advisors actively using LinkedIn, 60% gained new clients as a result. One third of these advisors generated $1 million or more in assets under management through their efforts. But how are they achieving this? Read our LinkedIn Quick Start Guide to Referrals to learn more now.
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Claire Akin runs Indigo Marketing Agency a marketing firm serving top independent financial advisors. Claire is a former Investment Advisor Representative who holds her MBA in Marketing from the Rady School of Management at UC San Diego as well as a BA in Economics from UC Davis. It’s her goal to help specialist advisors target their ideal prospects with content marketing.