If you’re an advisor who hasn’t done much marketing before, you may wonder how top financial advisor blog posts increase online presence and get more referrals. It’s all about positioning yourself as an expert and staying top-of-mind.
At Indigo Marketing Agency, we work with top advisors to use content marketing to generate awareness and referrals. Each blog post we create for our advisors goes out on their website, by email, and is shared across social media. Here are the 5 top-performing advisor blog post topics of 2018!
1. How to Correct an Overfunded Defined Benefit Plan
This advisor is a 401(k) specialist and helps business owners create and optimize their retirement plans. This post received over 2,000 views on the day it went out and thousands of follow-up views from Google searches on the subject.
2. See a Sample Financial Plan
This is a blog post we do for almost all of the advisors we work with because we know it works. We also add a button to the advisor’s home page so visitors can click to see a sample plan. Prospects want to know what they’d be purchasing by working with you, and this is always one of the most visited pages on our advisors’ websites. One advisor we work with has 1,500 views of this post in the last three months alone!
3. Could a Deferred Sales Trust Help Reduce Your Tax Bill?
For advisors with a unique specialty, it pays to create content that provides a solution to the most urgent problem your clients face. For this advisor, a post on deferred sales trusts got over 1,100 views the day it went out and hundreds more in the weeks that followed. High-quality, specific content is always a hit.
4. The Intersection of Life Coaching and Financial Planning
Creating content for your marketing is all about showcasing what makes you different. For one top advisor we work with, what makes him unique is that he provides life coaching along with financial planning. His post on the intersection of the two got hundreds of views and shares via social media.
5. New Tax Bill Approved: Here’s What it Means for You
Timely events provide a great opportunity to get in front of clients and prospects. This top-performing blog post was sent out as soon as the new tax bill was approved. The advisor’s clients shared it with friends and family, resulting in hundreds of extra views and a few new referrals.
What about your marketing? What was your top-performing blog post this year? If you haven’t been sending out content to remind your clients and prospects what you do and how you can help, now is the time to get started. Check out a Sample Marketing Calendar and learn more about our Referral Generation Package today!
Claire Akin runs Indigo Marketing Agency, a marketing firm serving top independent financial advisors. Claire is a former Investment Advisor Representative who holds her MBA in Marketing from the Rady School of Management at UC San Diego as well as a BA in Economics from UC Davis. It’s her goal to help specialist advisors target their ideal prospects with content marketing.