I’m the type of person that has to believe in the “why” behind what I do every day. Before Simon Sinek spelled out the concept in his book Start with Why, I spent a lot of time contemplating the importance of my work and wondering if I was helping or hurting the world. During my first job after college as a buyer for Bumble Bee Foods, I worried about mercury levels in fish depleting our oceans. Later, as a medical device marketing rep, I lost sleep over efficacy concerns in the devices I was selling. I actually worked for the Department of Defense for almost a year before I walked away from an interesting and high-paying job. It turns out the Department of Defense is also the Department of Offense, and I didn’t want to spend my days buying parts for weapons. I enjoyed many job functions I tried, including sales and working as an advisor. But marketing is my passion, it’s what I am good at, what I love to do, and what I read about on the weekends for fun. Within my role as a marketer, I could probably work in different industries, but I have spent a lot of time thinking through which products I want to help push. Today, as a marketing consultant for independent financial advisors, I’ve never felt so good about my clients and the value I help them deliver.