For more LinkedIn Quick Tips, check out The LinkedIn Guide for Financial Advisors, available on Amazon now!
Your LinkedIn Summary section determines how often you will come up in keyword searches and introduces people to your firm in 2,000 characters or less. But lengthy summaries can be intimidating and tedious. While you’ll want to include relevant keywords and tell your story, your summary shouldn’t read like a novel.
The solution? Add bullet points to your summary to break up your profile and focus your reader’s attention. Bullet points have been proven to increase sales in advertisements and help convey complex ideas more clearly. Well-written bullet points can:
- Make your summary less intimidating
- Highlight important information
- Focus your reader’s attention
- Clarify complex ideas
Bullet Point Best Practices
Before you add bullet points to your summary in excess, let’s review some bullet point best practices. First, you’ll want to keep your list short; between four and seven bullet points is ideal.
Second, you’ll want to keep harmony within your bullet points. Try writing bullet points of the same length and use the same grammatical format.
Finally, never use sub-bullet points. They add confusion and remind me of the year I spent working for the Department of Defense, sitting through the worst PowerPoint presentations ever created.
What Should You Bullet?
Use your bullet points wisely to highlight the most important points of your summary. Because the eye is naturally drawn to bullet points, your bulleted content will get the most attention. Be sure you’re featuring what you most want prospects to know about you. Here’s one example:
At Thomas J. Dobransky & Associates, we’ve been helping scientists and researchers at UC San Diego and The Scripps Research Institute prepare for a secure retirement for over 30 years. Our firm puts our clients’ best interests first with our commitment to:
- Fee-Based Advice
- A Fiduciary Standard
We only take on new clients who we believe we can help. To learn more about our firm or to get a second opinion on your retirement plan, contact our office today.
How Do You Get Bullet Points to Show Up on LinkedIn?
There’s little chance you would uncover this trick unless you went searching for the answer (or read my book), but it’s actually really easy to add bullet points to your profile. There are a few options available when editing your summary section. First, you can cut and paste this bullet point symbol ● directly into your profile.
Second, you can use the built-in formatting for Windows or Apple. For Windows, put your cursor where you’d like to add the bullet point, then hold down the “Alt” key and type 0149 on the keypad, then release the “Alt” key and the bullet will appear. For Apple, press “Option/Alt” and “8” and your bullet point will appear. Give it a try!
I hope this Quick Tip was helpful to you. If you have questions about this topic or anything regarding LinkedIn, send me a message or email me at [email protected]. To get all the latest marketing tips, join my newsletter here. And of course, for more LinkedIn Quick Tips, check out The LinkedIn Guide for Financial Advisors, available on Amazon now! We also offer a Social Media Optimization Service to help you make the most of your social media accounts.
Claire Akin runs Indigo Marketing Agency a full-service marketing firm serving top independent financial advisors. Claire is a former Investment Advisor Representative who holds her MBA in Marketing from the Rady School of Management at UC San Diego as well as a BA in Economics from UC Davis. It’s her goal to help advisors leverage content marketing to grow their businesses by embracing a true specialty.