Referrals are great, but once you’ve exhausted those, it’s time to generate new leads with people with whom you’re not already connected. This is the most challenging part of marketing.
How should you get in front of new people? What is the best messaging to use? What should your call to action be?
Luckily, we’ve worked with hundreds of independent financial advisors and cracked the code on how to get in front of new qualified prospects and capture their attention.
We use two tools to do so: LinkedIn campaigns and Facebook ads.
First, we target the people you’d like to connect with using LinkedIn’s advanced search parameters. This could include:
- People in a certain industry
- People with a certain job title
- Employees of a certain company
Then we send 450 outbound connection requests on your behalf each month. We find that 20-30% of people accept your connection request, which grows your network and allows them to see your posts in the future.
Once someone accepts your request and becomes a new connection, we send a follow-up message on your behalf to send them relevant information and ask them to schedule a phone call if they need your help.
Here’s an example:
Thanks for connecting. I specialize in helping ADP employees create a plan to retire on time here in New Jersey. I recently wrote a report about how to maximize your ADP benefits package that you can download here.
If you have questions about your own retirement account, please schedule a 15-minute phone call here.
Second, we use Facebook ads to get in front of new people that fit your target demographic. This could include:
Next, we test up to 20 variations of ads until we get one that is less than $0.50 per click. The average Facebook ad is $1.73 per click, so getting to 50 cents is a big achievement.
When someone clicks on your ad, they go to a landing page, where they’re encouraged to watch a video, download a report, or schedule a phone call. They’re added to your email list and receive 4 follow-up emails encouraging them to take the next step with you.
What Are the Results?
With the Lead Generation Package, we expect 5 to 10 new leads each month. Depending on your close rate, this typically translates to between 1 and 4 new clients each month.
What Is the Cost?
The total for this package is $350 per month. The additional costs to you include $15 per month for the LinkedIn tool we use, plus your Facebook ads budget. We recommend $200-$300 per month. Your total cost is about $765 per month.
What Are the Next Steps?
The next steps are for us to learn more about who you are trying to reach. We’ll need to know the attributes of your target demographic to create the search parameters. At that point, we’ll get your log-in information for LinkedIn and Facebook, then create your campaigns for you. We review each month to adjust and improve your campaigns.
Get Started Now
We currently have a two-week waiting list for our Lead Generation Package. To get started now and save your spot, please fill out the form below!
We have a number of new client meetings in the next two weeks and it has spiked recently. I can say we became top of mind for a number of people in the last two weeks. I’ve been asking where people found us and always get wishy-washy responses. Overall, I think our awareness among potential clients is definitely higher and more are setting up meetings. Thanks for launching this campaign. I appreciate the effort and believe it has raised awareness about us.
Richard Archer, Archer Investment Management