I was recently invited to be a guest host on ProudMouth’s Top Advisor Marketing Podcast. We spent time talking about:
- Underused marketing tactics that are absolute gold for advisors
- Leading and lagging indicators of marketing success
- Two marketing tactics that give you the most bang for your buck
- The one page that’s guaranteed to get the most traffic on your website
- How to grow your email list without adding pop-ups to your site
- And more!
Tune in to the podcast here as we unpack some of these underused marketing tactics and discuss how you can use them to attract and convert more of your ideal prospects—without adding more work to your plate.
The podcast is hosted by Matt Halloran, who co-founded ProudMouth, a company that helps advisors and other small business owners leverage podcasts to accelerate their influence and make their voices known.
The marketing tactics Matt and I talk about are absolute gold. Give it a listen and let me know what you think. If you’re a financial advisor, I know you’ll glean a lot of useful information from it. (Matt is also quite entertaining, which makes for a quick 30-minute listen.)
We also talk about Indigo Marketing Agency’s Sample Marketing Calendar and Marketing Strategy Checklist for financial advisors. Be sure to bookmark these links so you can use them when implementing these tactics.
One more thing before I go:
Matt and I both strongly believe that having a clear marketing plan is crucial to every advisor’s long-term success. Just as you encourage your clients to have a customized financial plan to reach their goals, you also need a customized marketing plan to grow your business and attract more of your ideal clients. There’s no way around it. If you’d like help creating a marketing plan for your firm, we’d love to chat with you. Schedule your free strategy session here and we’ll talk about what’s working with your marketing and what’s not—and offer actionable advice on how you can convert more of your ideal clients.