Confused by search engine optimization (SEO)? You’re not alone. If you’re like most financial advisors, your email inbox is flooded with SEO offers from companies in India promising to improve your site’s ranking. But how do you know if your site really needs SEO work? And what should you expect from a SEO service?
In general, your site may need SEO help if any the following are true:
- You’ve never done any SEO work on your site
- You have recently changed your address or phone number
- You have multiple websites or multiple physical addresses
- Your firm doesn’t appear on Google maps
- Old data is showing up for your firm online