You may have a LinkedIn profile, but do you also have a LinkedIn company page for your business? We create and optimize the LinkedIn Company Page for financial advisors to round out their social media presence and improve their exposure online. Today, I want to share our helpful checklist for setting up and optimizing your LinkedIn company page!
What is a LinkedIn Company Page?
While your LinkedIn profile showcases you, a company page showcases your company. It’s like a profile for your firm. Anyone can follow your company page to see your updates, you can post job listings from the page, and your employees can list your company as their employer through their profiles. Check out the Indigo Marketing Agency company page now and follow us here.
What are the Benefits of a LinkedIn Company Page?
There are a few reasons you’ll want to have a LinkedIn company page.
First, it allows you to enter information about your firm on LinkedIn so that people can find your company.
Second, it will populate a logo and company name next to your “Current Position” on your profile.
Third, it allows your employees to be associated with your firm through their current position. When people click on your firm, they can see everyone who works there.
Perhaps most importantly, it helps improve your website’s search engine optimization, or SEO. By listing your company name, address, and website, you give search engines another point of credibility to legitimize your business online.
If you’re a large firm, it also allows you to recruit by creating a careers section and posting jobs through the company page.
Finally, when you share content from your company page, everyone who follows your page will see your posts.
How to Set Up and Optimize Your LinkedIn Company Page
Follow the steps on the checklist below to create and build out your LinkedIn company page today. Don’t forget to submit to compliance once you’re done. If you need help, get all of your social profiles set up and optimized for just $250. Want to learn more about LinkedIn? Sign up for The LinkedIn Course for Financial Advisors for just $39 per month for a limited time.