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Claire Akin:
Hi and thank you so much for joining us today. I’m Claire Akin with Indigo Marketing Agency. Today, I’m really excited to have a guest expert from GuideVine on our call today to go over growing your practice with social media and video. GuideVine is an organization that helps financial advisors, and they’ve sent an expert today to help share their insights on how you can grow your practice with video.
Let me tell you, before we get started, a little bit about my story. If you don’t know me, I’m Claire Akin. I’m a former investment advisor representative. I grew up in this business because my dad’s a financial advisor and he’s been in the business 37 years. I started working with him fresh out of high school and then after college, and then after I went back and got my MBA I actually became an investment advisor representative and ran his marketing department. I discovered through that process that what I really love to do is the marketing side of things, so I started working with a company called FMG Suite that helps independent advisors with their websites, and I created my own company to help advisors outsource their marketing department so that they can have cohesive, authentic marketing presences but with a minimum investment of their time, and so that’s what Indigo Marketing Agency does.
We do everything from websites to search engine optimization, social media profiles, which we’ll talk about today, and we have custom monthly marketing packages that help advisors who embrace a specialty to stay in front of their niche every single month. So say you work with doctors or dentists or divorcées, we create specific content that’s valuable to them and we share it each month for you on your website, by email, and across social media, keeping you top of mind to increase your referrals and your new clients. We also do custom reports and white papers, and we have exclusive courses and webinars like this one for financial advisors.
Today, we’re going to be talking with an expert guest from GuideVine, Nevin Gleason. GuideVine, if you don’t know, is the Match.com for financial advisors. It’s this great platform where people looking for an investment advisor can go on and search and filter through advisor profiles to find the advisor that really speaks to them. And so it helps advisors create powerful marketing videos, and we’ll show you an example of one of those videos today, and they offer a digital footprint scorecard evaluation. Because most advisors may not know whether or not they’re doing well on social media, you may not even know what your digital footprint looks like, and so GuideVine offers a digital footprint scorecard so they could show you exactly what your presence looks like and where you can improve. Stick around to the end of the presentation and we’ll give you a great offer to get your digital footprint scorecard today.
Today we’re going to cover a lot. We’ll move quickly because I know you all are very busy. But we’re going to talk about how strong your digital footprint is and how to tell whether or not you need a stronger digital footprint. We’ll also talk about why video and social media are powerful today. Where does digital fit within your business? How do you rate your online presence? How to use your digital presence correctly to actually grow your business? We’ll go over a case study of one advisor who’s done just that. And we’ll talk about how to get your free digital footprint scorecard worth over $450, and how to get an amazing marketing video using GuideVine’s services. So with that, I would like to introduce our guest, Nevin Gleason. He’s going to tell you a little bit about his background.
Nevin Gleason:
Thank you very much, Claire. My name is Nevin Gleason. I am the director of advisor success here at GuideVine. I really help advisors to highlight their strengths, tell their stories, and communicate the value that they bring to clients. I’ve done a lot of videos with advisors. I’ve coached over 140 of them, produced scripts for over 400 individual videos, really geared to help these advisors grow their web presences.
Just a little bit about my background. I graduated with a bachelor of science in Business Administration from UNC Chapel Hill, and I graduated from the Kenan-Flagler Business School undergraduate program. I previously worked at Vanguard where I helped individuals choose the right investments for their needs, and I also obtained my Series 7 and 63 licenses. In addition, I worked at U.S. Trust and I helped ultra high net worth families with their credit and investment solutions.
We’re going to look first here at why your digital footprint is important. When we talk about your digital footprint, we’re looking about your spaces online, where people can find you and interact with you digitally. Online competition in the advisory space is fierce and it really means a strong presence is all the more important. One in three consumers are influenced by social media in their purchases, meaning profiles like LinkedIn, Facebook, and other areas where you can showcase your brand are crucial to having that success. You could see that over 640,000 consumers in the U.S. search for online expertise every single month, and it’s really important that you have that strong digital presence to show that you’re actively participating in that space to attract a portion of those consumers. Even if you have a presence online, there are a number of ways that we’ll cover to make sure you’re following best practices. And really having a strong digital presence allows for direct communication with consumers, deeper relationships, and being able to use that channel for updates, news and important changes.
How can your digital strategy grow your firm? The goals of a digital strategy include positioning yourself to consumers as the best option for their needs, attracting new business, and standing out from your competitors. One of the first things you need to do is to define your target groups of clients, so who are you looking to attract? Examples of those could be doctors, engineers, business owners, or really anybody that you feel would be a valuable add to your business. Without knowing the types of clients you want to attract, your strategy’s never going to truly be successful. So once you want to define those target groups of clients, you can then figure out how to market to them. One of the best ways to do that is to find where they are online.
As an example, if your target group of clients is doctors you can be active within medical groups on Facebook, where individuals in this community may be seeking financial advice or general help. You can do things like create blog posts and videos addressing their common financial problems of this group as a whole and post them online. You should be aiming for communities, Facebook pages, Twitter accounts, and even using relevant hashtags to connect with these individuals. As far as your website is concerned, there are a number of things you can do including posting signups for information sessions, webinars just like this one, and offering up helpful information. Overall, you really want to clearly speak to your intended audience and demonstrate the value you’re providing to them specifically.
This takes us to using your digital presence correctly. Once you’ve identified the types of clients you want to target and you know where to find them, you want to use each channel available to you in the most effective way possible. Every channel is different and has its own set of best practices that you need to follow to be successful. The key point here for a lot of these channels is to post regularly and often, so you want to adhere to the right cadence for each channel, but in most cases more is better.
Along with that, you really want to make sure that you’re engaging with your audience. This can be liking, sharing, and replying to posts. The purpose of that is to boost enthusiasm, show consumers that you’re listening and that you’re there to help with their problems, and answer questions of theirs, and you really want to build that brand equity to show that you’re a person that they can reliably turn to for specific help. We’ll get into some more specifics shortly, but a quick example would be … for cadence, Facebook posts should be about two to three posts per day is a good guideline for a minimum, whereas LinkedIn could be closer to two to three posts per month, just because it’s a different type of channel.
Now we’re going to look at the importance of video. It’s really important that as part of your overall digital strategy you include video as a cornerstone of that. There are a couple of reasons for this. One of the first is because video drives consumers to take action. It’s also one of the richest forms of communication other than face to face, and it goes a lot further than just simple texts and a picture may do. Finally, using video is a great way to engage mobile users, which as we’ll see is a trend that will only continue to grow. You want to make sure you’re capturing value in that space.
We could see here, two key statistics. The first one is pretty striking. You could see that 96% is the click-through rate for an increase for consumers where you’re seeing video in that email. So if you don’t have email with video components, you should start doing that because it’s going to help drive those consumers to take action. It’s really just simple understanding that when consumers are engaging with video, they’re really able to form a deeper connection with you. They’re able to understand a little bit more about your background, how you operate, and get a sense of comfort before they even meet you face to face. Kind of alongside that, there’s the 46% of users taking some sort of action after viewing a video. So again, it’s really using that as a driver to try and develop the comfort, the trust, and then having those consumers do the action that you’re intending them to do.
One example of that is advisor Greg Brown. You can click on the link below here in this webinar if you want to watch the video. But he has a video here about his services, and this is something that GuideVine can help do, where you’ll be able to clearly communicate to clients or consumers watching these videos, how you’re able to help them, and it really helps to build that trust early on. We’ve heard time and time again from consumers that are thankful for being able to interact with advisors on our site because they are already going into meetings knowing what they want to talk about, they’re able to really touch on advisors services ahead of time and come prepared, and really have that trust before that face-to-face meeting occurs, which allows for quicker onboarding, a richer meeting experience, and, really, happier parties on both sides.
You can really use video effectively on a number of different channels including your website, social media, and for one-off events. It’s pretty straight forward in terms of adding it places these days. Adding video to your website is usually very easy and platforms like Twitter and Facebook make it even simpler.
Another key point that we had touched on was using video to reach more mobile users. Mobile phone use is only going to keep growing over time. It’s forecasted to go from just about 63% in 2016 to 67% by 2019, and that trend has no signs of slowing down. So as more and more consumers are watching video on their mobile devices, you want to make sure that you are well positioned to take advantage of that. The number of mobile phone users in the world is expected to pass the 5 billion, with a B, mark by 2019. So you want to make sure you’re using video early and often, and you’re able to engage your user base a lot more effectively in this way.
The last main section we’re going to cover here is how your online presence stacks up. We’re going to review some of the key best practices for a number of channels including your firm website, your LinkedIn, your Facebook, and your Twitter profiles.
We’re going to start off with your firm website. One of the biggest things here is having branding consistency. Branding consistency simply means using the same types of content across different channels, and it really all starts with your firm website, which is one of the key areas where consumers may interact with you. The same logo, like your sizing, colors, and fonts. The tagline, such as the firm for families, or anything that you’re using in that way. And really, anything that is associated with your firm in some sort of branding perspective should be the same anywhere you go. The point of this is really to establish legitimacy so that you’re not looking a little bit amateurish by using sort of different fonts or different sized photos for your logo as an example. You want to show that you are taking that seriously and to reduce any confusion that can occur when you have [inaudible 00:12:49] branding issues that don’t match up.
You also want to show that your website is easy to navigate. Consumers want to be able to find what they’re looking for quickly and easily, and this is only going to help them to take action if you have an easily navigable website. You want to make sure things like your header on your website is very clean and simply laid out. Not using too many pieces of media at once, this can be things like flashing videos or call to actions. You want to keep your website very clean and easy to understand. If a consumer has a question or they need to find something, they should be able to go do that very quickly and easily. And then, keeping that top header clean with only a handful of links for simplicity.
Similarly, for the firm website, using social follow buttons is a great way to add to your social presence, but you’ll need to make sure that they’re visible to consumers. They’re not going to go searching for them just to like your page on Facebook or to follow you on Twitter, you’ll need to put them in a place where consumers can easily find them and take the action that you want them to. Similarly with that is the calls to action that you want consumers to follow through on. So if you want them to download a white paper or attend a webinar of yours, you would really want to make that prominently found on your website so that there’s no confusion there and that consumers can take that action. On the homepage is genuinely best if you have an event coming up or if you have a link to schedule a consultation, things like that, you really don’t want to bury those or have those beyond the fold for the first page, they should be very clearly displayed so that there’s no confusion.
Now we’re going to move on to the social profile of LinkedIn. LinkedIn is a great way for advisors to post relevant content for consumers who may be browsing. A lot of people use LinkedIn now as a social channel. More so in the past, it used to be largely just for job searching, but it’s become quite a social marketplace, so it’s important to have a strong LinkedIn presence as well, in addition to a firm website and a Facebook and Twitter strategy. Overall, you want to do a couple of things for LinkedIn to make sure that you’re positioned in the best way possible.
One of the first things you can do is to have your employees of your company follow your page. This is going to be great for brand equity and consistency, and the more that you do this, the better it’s going to look for consumers who might be researching your firm before moving forward with you. A larger following builds brand equity and shows that you’re a respected firm within your space.
Along the same topic of professionalism. You really want to make sure you’re using high quality images that are consistent across your social channels. So one thing you want to avoid, similar to as we said with your firm website, is to use images that are different from your website or drastically different on your LinkedIn. You want consumers to not have any confusion and know exactly what your firm’s principles are and to understand what the value proposition is that you’re conveying, and using those high quality images with call to actions should all be consistent and really look good across all your channels no matter what you’re using. If you’re using images that aren’t sized properly, they have low resolution, it can create confusion and make consumers overall feel that you aren’t really legitimate or taking things seriously, so you want to make sure that that’s squared away.
As far as the posting cadence on LinkedIn, as a general rule, two to three times per month is a good minimum that you want to maintain to show that you are still active and really engaging with that base of consumers who may be looking for you online. You want to engage with your audience along the same lines and show that you’re liking, sharing, responding to posts so that they know that you’re there and that you’re actively taking an interest in their questions and what they want to know more about you.
That leads us to Facebook, which is obviously one of the larger social platforms that you can use. It’s one of the key ways that you can directly communicate with consumers online. It’s really important that you have your Facebook presence all squared away and have everything in tip-top shape. One of the best ways to reach consumers that you’re looking to attract to your firm is to actively participate in Facebook Groups. Facebook Groups is a feature that Facebook offers where communities of like-minded individuals can get together and share posts, respond to comments, talk with each other, and really have open discussion. As I mentioned earlier in the presentation, if you often work with clients like doctors, you can actively engage with groups in the medical profession that doctors might visit frequently. So the point of this here is to be visible in front of the places where those desired clients may be.
Something also that many advisors tend to miss is to have a fully completed About section on your Facebook. This is just one piece of your overall Facebook presence, it’s a really important one, and it’s because consumers need to know where to go next if they want to know more about your firm. So having a completed About section, including things like your physical address and your website URL, is really necessary to have a strong Facebook presence so that consumers can take the next step if they see things that they like and they want to reach out to you.
As far as posting goes, as a general rule here, two to three times per day is really what you want to do for Facebook. In contrast to LinkedIn, which is a little bit less frequent, Facebook is a place where you really want to be posting things pretty often. You want to show that you are engaged and that consumers can interact with you really at any time. This is also similar to LinkedIn in that you want to like and share and respond to those posts. You can also do more than two to three times per day, but you really want to use that as a minimum to have a relevant presence on Facebook.
Now we’re going to talk about Twitter, which is something that not all advisors use to the full extent that they could for success. It’s also unique because it allows for instant and direct communication with potential clients or consumers that might be interested in your firm. Facebook is a great way to share content and Twitter is a really great … excuse me, Twitter is a really great way to interact directly with people who may be asking you questions or want to know more about your firm in general. Kind of along those lines, you want to be able to post about two to three times per day on Twitter, but you can definitely go above and beyond this number because Twitter is really meant to have a conversation with individuals. So showing that you’re actively engaged, could even be up to six to seven times per day. As long as it’s relevant content to your audience and that they’re going to be interested in it.
Finally, we’re going to talk about the exciting part of the presentation here where if you are any advisor that joins GuideVine, you will get a free digital footprint scorecard worth $450. The scorecard is really helpful to revamp your social presence and understand where you can improve and what’s going well currently. It actually reviews your firm website and various social media profiles like your Facebook, your LinkedIn, Twitter, and even Google Plus. It helps to give you actionable steps for improvement. Along those lines, it’s got an overall score so you can see a summary page showing red, yellow and green buttons for each component of your online channels, so you can easily see what’s going right or what needs to change. And GuideVine advisors get SEO optimized profiles that are designed for consumers to engage with you. You also get optional video creation which includes script coaching and video production like you saw with Craig Brown, and a videographer will come right to office. So, you can get in front of engaged consumers looking for an advisor and take advantage of the power of video by joining GuideVine’s nationwide network of advisors.
At this point, I’ve said quite a lot here, so I’m going to turn it back to Claire to show you how Indigo can help you step by step, creating strong social profiles and getting your marketing on track.
Claire Akin:
Great. Thank you so much, Nevin, for your insights, that was really helpful. I just want to encourage all the advisors listening to check out GuideVine because this is a huge problem that I see out there, is so many advisors understand the power of video, and they understand why they need video on their site, but it’s a bit of a hassle to locate a videographer, shoot a video, go to a studio, and so GuideVine makes it so easy. They write your videos for you, they send the videographer to your office, they create beautiful professional videos, and they edit them and help you add them to your website. It’s just such a great solution that I’ve been looking for for a long time for the advisors out there, and so I encourage you to check it out. They’ll feature you on their site so consumers looking for an advisor in their area will be able to look at your profile and watch your videos. It’s just a great asset and they give away a lot of value with their service, so I encourage you to check them out if you haven’t already.
So, if you go through this process, you get your digital footprint scorecard and you’re disappointed, which I know a lot of advisors out there will be disappointed, because maybe you haven’t had time to create your LinkedIn company page or really fill out your profile or create your Facebook Business Page, we can help. You may not know, but most advisors who create their online social media profiles spend over six hours creating their profiles. It’s just a lot of work to do. If it’s the first time that you’ve done it, it can be very confusing.
When we create your profiles, we have a 50 point checklist that we go through to create your LinkedIn personal profile, your LinkedIn company page, your Facebook Business Page, and your Twitter company profile. 50 different things we do to add your background images, add your logo, fill out the About section, connect with the people that you know online, join any relevant groups. There’s a lot that goes into really building out a successful profile and it takes quite a bit of time. We do it everyday for advisors, including making any required compliance changes. So if you need help getting your digital footprint up to speed, that’s where we come in.
This is really our loss leader. This is how we start a relationship with people. You may give away a free financial plan or a free financial consultation. At Indigo, we upgrade your social media profiles for $250. We do your Facebook Business Page, your LinkedIn profile, your LinkedIn company page, and your Twitter profile for just $250. This is a way that we start a conversation with advisors. We start getting to know who they are. And we start having them understand that it’s really easy to work with our firm, and that we understand the industry and we understand what advisors are looking, which is a simplified marketing solution, and to be able to take marketing off their plate and get a professional presence with a minimum investment of their time.
To get started with our social media profile optimization service, you can go to indigomarketingagency.com. You’ll save $200, so it’s only $250 for all your profiles, including compliance edits. And if you go to indigomarketingagency.com/social you can check out example profiles and our checklist for the 50 point inspection that we do to bring your profiles up to speed.
Thank you so much for joining us today. I hope that you found some relevant information. I really encourage you to get in touch with GuideVine, talk about their platform, think about joining so you get those videos and that digital footprint scorecard. Thank you, Nevin, for being here, and thank you, advisors, for watching.
Karen Sogamoso leverages her diverse skill set to manage a wide range of marketing tasks and help streamline processes for the account management team. She holds a bachelor’s degree in social communication and journalism, applying her strong background in media and communications to accelerate project workflows and enhance client support.
Outside of her work at Indigo, she loves exploring new destinations through travel, catching live performances at music festivals, and spending time at the movies.
Deanna Hooker brings over 15 years of experience across digital marketing, web development, SaaS, e-commerce, and client success to her role. Over her career, she has guided project structure for brands ranging from local small businesses to household names like Macy’s and Instacart. What Deanna enjoys most about her role is building genuine, trusting relationships with advisors, taking the stress out of website builds, and helping them turn their unique stories into authentic online brands.
Deanna attended the University of North Carolina at Greensboro and is originally from Long Island, New York. She now resides on the coast in Wilmington, North Carolina, with her husband, Jeremy, their two children, Jayden and Julianna, and their four dogs. Basketball is a huge part of family life; her husband coaches, her son plays, and together they founded a local nonprofit youth basketball organization. In her free time, Deanna enjoys traveling, cooking, heading to the beach, crafting clay magnets, collecting Jellycats, and cheering on her kids at their sporting events.
Angelica Duran’s number-one goal is for our advisor clients to feel fully supported as she assists with a broad range of marketing initiatives. She holds a Bachelor of Science from Northern Arizona University and relies on her strong educational background to help deliver seamless, high-touch assistance across client accounts.
Originally from northern Arizona, Angelica has called Colorado Springs, Colorado, home for the past two years. When she isn’t busy with marketing tasks, she loves making the most of the outdoors by snowboarding, hiking, and catching live music at concerts.
Kellie Williams collaborates across departments to keep marketing campaigns running smoothly. Her favorite aspect of her role is the team environment; she loves teaming up with other marketers to deliver creative, impactful support for clients.
Originally from Wales in the UK, Kellie earned her master’s degree in magazine journalism before bringing her passion for storytelling to digital marketing. Splitting her time between Fort Lauderdale, Florida, and Aruba, Kellie embraces island and coastal life through sunset beach skating, full moon sailing, and swimming with sea turtles. When she’s not working, she can be found reading, listening to podcasts, or doing pilates.
In his role, Alex Dennery focuses on driving revenue and delivering measurable growth for businesses of all sizes. He holds a bachelor’s degree in management information systems from Rowan University and leverages his analytical background to build high-impact media campaigns that yield real results for clients.
Originally from New Jersey (where his parents and two younger brothers still reside), Alex currently lives in Medellín, Colombia. A true global traveler, he has lived in 3 countries and explored over 30 more. In his free time, he stays active with boxing and gym workouts, dives into podcasts and books, and enjoys creating music as well as attending live events.
Benedict Sta. Ana
Web Developer
Negros Occidental, Philippines
In his Indigo role, Benedict Sta. Ana applies his technical expertise to build and maintain client websites. What he loves most about his role is getting to dive into hands-on web development, particularly within WordPress, to create functional and efficient digital experiences. And like any true developer, Benedict always enjoys starting his workday with a good cup of coffee.
Originally from Candoni, Negros Occidental, Benedict holds a Bachelor of Science in Information Technology. Now living in Bacolod City, he enjoys relaxing by playing computer games, watching movies, and catching up on his favorite anime series.
Nancy Martinez brings over a decade of combined in-house and agency experience to her role at Indigo. Passionate about helping brands boost their visibility and connect with target audiences, she thrives on keeping up with the fast-evolving landscapes of search engine, answer engine, and generative engine optimization. What Nancy loves most about search is that it keeps her on her toes—giving her endless opportunities to stay curious, test innovative strategies, and deliver measurable growth.
Originally from North Hollywood, Nancy holds an Associate Degree in Marketing and currently lives in Ontario, California. Outside of the office, she enjoys going to concerts, spending time with her close-knit family, and heading to the beach. Much of her free time is spent at the dog park training and playing with her rescue husky, Blue.
McKenzie Skelton loves the dynamic balance of creativity and organization that comes with supporting clients and keeping behind-the-scenes operations running smoothly. She enjoys the variety of daily projects that allow her to help both the team and advisors thrive.
McKenzie earned her Bachelor of General Studies with an emphasis in business from Brigham Young University. Originally from Pleasant Grove, Utah, she splits much of her time between northern Utah and southern Utah near the national parks. Outside of work, she loves to travel (France, South Africa, and Australia are among her favorite destinations) along with cooking and spending time with her family.
Sia Hajizadeh
In his role, Sia Hajizadeh thrives on curiosity, testing new digital tools, and finding innovative ways to refine workflows across the team. He brings a diverse, cross-industry background in operations management across fashion, retail, hospitality, and photography, as well as past experience as a registered representative in the financial services sector. Sia loves diving into hands-on problem-solving to determine which systems genuinely elevate the team’s work and streamline client strategies.
Sia studied communication studies at California State University, Long Beach, and earned associate degrees in both communication studies and photography from Santa Monica College. Born in Tehran, Iran, he has called Los Angeles home for over two decades. In his free time, Sia enjoys hiking, playing soccer, photography, reading, and spending quality time with his wife, Brianna, and their dog, Olive.
In her role, Jennifer Scorpo loves building strong client relationships, developing growth strategies, and helping businesses see measurable results. Born in the United States and raised in Bolivia, she developed a unique multicultural perspective from an early age. With parents from Brazil and Italy and experience living in several countries, Jennifer infuses her work with a global perspective and a deep appreciation for diverse experiences. For Jennifer, the most rewarding part of her role is the dynamic blend of strategy, creativity, and collaborative problem-solving that comes with partnering closely with clients to help them reach their goals.
Jennifer earned her Bachelor of Science in Marketing from Florida State University, with a specialization in International Marketing. True to her values, she prioritizes meaningful relationships, continuous learning, and bringing a positive, collaborative approach to both her personal and professional life. Today, she resides in Austin, Texas, with her husband, Ignacio, and is a proud girl mom to their two daughters, Gianna and Sienna. When she isn’t crafting tailored marketing strategies, she loves spending time outdoors, walking, hiking, playing tennis, traveling, and exploring Austin’s vibrant scenes with her family.
Caitlin Pacilio blends strategic thinking with relationship-building to help clients meet (or exceed!) their goals through dedicated and consistent collaboration. She started her career in branding and digital marketing, eventually discovering that her ultimate strength lies in building the backend systems, workflows, and processes that bring campaigns to life. Across hospitality, growth marketing, and AI consulting, Caitlin has built a reputation for organizing complex projects, improving operations, and designing AI agents to streamline business operations. For Caitlin, the most rewarding aspect of her work is diving into hands-on problem-solving and leveraging AI-powered workflows to drive efficiency and deliver impactful results for her clients.
Caitlin earned her Bachelor of Arts in Political Science from Marymount University and a Master’s in Marketing & Communications from Rome Business School, subsequently completing a Certificate in Brand Management from Cornell University. She is also certified in Google AI-Powered Search Ads and Google Analytics. Originally from Upstate New York, Caitlin is an active member of the CNY Women’s Network, a community dedicated to amplifying the careers of women across the region. When she isn’t optimizing client workflows, she loves staying active through golf and soccer, exploring new coffee shops, or going on hikes with her dog, Sadie.
Lisa Martinez is dedicated to building tailored strategies that help financial firms and advisors get discovered by their ideal clientele. With a career that spans 13 years in education marketing before expanding into real estate, trade services, and finance, Lisa has grown up in an evolving industry with one foot in traditional advertising and the other in digital. She finds digital marketing to be the perfect “sweet spot” for her unique professional interests, allowing her to blend her creativity in advertising with her love for mathematics.
Lisa earned her Bachelor of Arts with a minor in marketing from East Texas State University and a Master of Science in Recreation and Leisure Studies; she is currently further sharpening her industry expertise through the Texas A&M University Financial Planning Program. When she isn’t crafting strategies for her clients, she stays busy playing outdoor sports, painting, dancing, or playing board games. Originally from the Rio Grande Valley, she now resides in College Station, Texas, with her husband, two children, and their two spoiled pups.
Shelby Payne brings over 10 years of marketing experience and six years of web design and SEO expertise to her role at Indigo. With a strong background in UX/UI design and development, she specializes in reviewing and refining websites until they are polished, functional, and ready to deliver an exceptional client experience. Highly detail-oriented and addicted to problem-solving, Shelby takes pride in identifying issues that can be easily overlooked and elevating each project to a high standard of quality.
Shelby earned her associate’s degree in graphic design with a focus on UX/UI from Sessions College of Professional Design, holds certifications in Google UX/UI, Ahrefs SEO, and HubSpot, and is also an Asana Ambassador. Her well-rounded skill set allows her to approach each project with both a technical and creative perspective, adding valuable insight at the final stages of development.
Originally from Raymond, Mississippi, where she grew up on a small farm, Shelby now lives in Panama City, Florida, with her husband and their young daughter. Outside of work, she enjoys creative pursuits like painting and knitting, as well as spending time outdoors—whether walking her dog or relaxing at the beach.
In her role at Indigo, Chandler Perales focuses on building strong client partnerships and helping businesses confidently expand their reach. With a relationship-driven approach, she loves getting to know each client personally, understanding their goals, and supporting their success through thoughtful strategy and consistent collaboration. For Chandler, the most rewarding part of her work is seeing her clients flourish and knowing she played a role in that journey.
Chandler earned her degree in fashion merchandising with a minor in business from Texas Christian University, providing a strong foundation in both creativity and business strategy. Originally from Colleyville, Texas, she now lives in Austin with her husband, Brent, their daughter, Presley, and her stepdaughter, Alexa. Their home is full of energy with their mini Bernedoodle, Oakley, along with six chickens and two parakeets. When she’s not working, Chandler enjoys teaching Pilates and spending as much time outdoors as possible, hiking, paddle boarding on Lady Bird Lake, playing pickleball, or relaxing at Barton Springs.
Anne Wheeler supports both clients and account managers, with a focus on delivering thoughtful service and helping bring meaningful marketing campaigns to life. She enjoys the collaborative nature of her role and values the opportunity to continue learning while contributing to strong client relationships.
Anne holds a Bachelor of Science in Communication from the University of Tennessee. She’s eager to grow her career at Indigo and believes that continued learning and development are essential to doing great work and making a lasting impact. Outside of work, Anne enjoys reading, staying active, and spending time with family and friends. She and her husband, Rick, have three children (two boys and a girl) who keep life busy and fun.
With a unique background that blends creativity and technical skill, Lucas Giovannetti brings a distinctive perspective to his role. He began his professional journey as a cartoonist—a creative foundation that eventually evolved into a 10-year marketing career. That artist-to-technician trajectory shapes the way he approaches client work today: with imagination, precision, and an unwavering focus on strong results. Lucas loves working with people, and he takes great pride in helping clients bring their ideas to life and see meaningful outcomes.
A Toronto native, Lucas still calls the city home, though he often travels to Rome, Italy, where half his family lives. Caught between two cultures, he draws inspiration from both and enjoys the connection they bring to his personal and professional life. Outside of work, Lucas can often be found tending to his tomato plants, lifting weights, boxing, or even learning a new language.
Lauren Ward helps financial advisors bring their ideas to life through custom website projects. With a degree in psychology and specialized training in web design and development, she combines her technical expertise with strong communication skills to guide projects smoothly from kickoff to launch. Lauren enjoys collaborating closely with clients, translating complex needs into clear solutions, and making the process as smooth as possible. What she enjoys most is seeing clients’ visions take shape and knowing she played a role in creating a website that reflects their firm’s unique identity.
Originally from Gainesville, Florida, Lauren now lives in Colorado Springs with her husband and two sons. When she’s not managing web projects, you can find her lifting weights, tending her garden, skiing the slopes, or painting landscapes. She enjoys creative outlets that balance her professional life and fuel her problem-solving mindset.
Amy Davis draws on her deep experience in financial services and credit unions to help clients uncover fresh, exciting marketing opportunities. With a degree in English literature and an MBA in marketing from the University of Denver, Amy loves blending creativity with strategy to deliver results that make a real impact.
Originally from Southern California, Amy now lives in Golden, Colorado with her husband and their four kids. When she’s not brainstorming marketing ideas, you’ll probably find her on roller skates (she once played roller derby), out hiking Colorado’s trails, or tinkering with a new woodworking project.
Ashley Necessary brings a passion for creating clear and consistent messaging to the client onboarding process. With a Bachelor of Science in Business and Communications from Liberty University under her belt, she enjoys using her skills to help financial advisors make a strong first impression.
Originally from Slidell, Louisiana, Ashley now resides in Fort Moore, Georgia, with her husband and their three active sons. Outside of work, she loves staying active with group fitness classes, volunteering at her kids’ school and church, and cheering on her favorite teams at all kinds of sporting events.
Alyssa brings warmth, creativity, and 25 years of marketing experience to her role. She’s passionate about building genuine relationships with clients—going beyond surface-level check-ins to truly understand their goals and help their businesses thrive. Alyssa loves helping advisors amplify the great work they’re already doing in a way that feels authentic and lasting.
Originally from New Jersey, Alyssa holds a bachelor’s degree in corporate communications with minors in journalism and business from Susquehanna University, as well as a master’s degree in integrated marketing communications from West Virginia University.
Outside of work, Alyssa is a proud single mom to three teenagers—one of whom is off to college at the University of South Carolina. Her busy household also includes two dogs, two cats, and plenty of laughter. When she’s not guiding clients or cheering on her kids, you can find her knitting, baking, hiking, writing flash fiction, crafting posts for her blog, or taking a well-earned brain break with some reality TV. She thrives on blending creativity, strategy, and personality to help clients hit their goals and build something that truly lasts.
Oleksii Pashyn has a passion for turning ideas into fully functional, polished websites. For him, the creative journey—starting from a blank canvas and transforming it into a seamless digital experience—is what makes his work so rewarding. With a background in software engineering, he thrives on problem-solving and crafting sites that blend both form and function.
Originally from Ukraine, Oleksii now lives in Torino, Italy, with his family. When he’s not coding, he enjoys scale modeling, traveling, and the thrill of high-speed driving. Above all, he values freedom and the ability to create without limits.
Kayla Whited brings over 15 years of dynamic marketing experience to the Indigo team, specializing in strategic content creation, brand messaging, and growth-driven marketing solutions for clients in the financial services and healthcare industries. Her expertise lies in developing innovative campaigns that drive engagement, build brand equity, and deliver measurable results.
Kayla was raised in Seattle, Washington, but moved to Arizona to pursue her Bachelor of Science degree at Arizona State University. Falling in love with the warm climate and beautiful landscape, she now lives in Scottsdale with her husband, two daughters, and two miniature dachshunds. Outside of work, she enjoys staying active with workouts, discovering new local restaurants, reading, and spending as much time as possible outdoors.
Joining the Indigo team with over a decade of experience in social media and marketing, Noelle Webster brings her creative energy to every project. In her role, she supports Account Managers by designing engaging social media graphics, copywriting, video editing, and scheduling posts, all while helping to bring innovative ideas to life. Noelle graduated from San Diego State University with a bachelor’s degree in hospitality and tourism management with an emphasis in event operations. Her journey from working in professional sports to running her own e-commerce business sparked her passion for digital marketing, which she now shares with Indigo clients.
Originally from Morgan Hill, California, Noelle now lives near the beach in Carlsbad, California, with her husband, their son, and their sweet Cavalier King Charles Spaniel, Obi. An avid fiction reader and sourdough baker, she enjoys making fresh bread for her family each week and unwinding with a good book. In her free time, Noelle can often be found exploring San Diego’s beautiful beaches and outdoor spots with her family.
Sarah Harding manages the development and delivery of websites for Indigo Marketing Agency, ensuring every project runs smoothly and reflects the unique identity of each financial advisor. With a background as a psychology professor and mental health practitioner, Sarah brings exceptional communication skills and a deep understanding of client needs to her role. What she loves most is seeing clients’ excitement when their new website goes live or a marketing campaign has exceptional success.
After 16 years in the digital marketing industry, Sarah’s expertise is matched by her passion for helping businesses thrive. Originally from Iowa, she now lives in Utah with her three daughters. Outside of work, she enjoys skiing, biking, hiking, cooking, and hosting gatherings, balancing her professional drive with an active and fulfilling personal life.
Originally from Roodepoort, Gauteng, South Africa, Nicole Goosen brings a diverse skill set and a global perspective to her role at Indigo. She thrives on new challenges, values continuous learning, and is dedicated to making a meaningful impact for financial advisor clients. Nicole holds certificates in business management, accounting, virtual assistance, transcription, video captioning, and has completed a digital marketing course. As the digital world continues to evolve, she is committed to further expanding her knowledge and expertise.
Based in Jacobsdal, Free State, Nicole enjoys spending time with her husband, WJ, and their daughter, Emma. Her career as a virtual assistant has allowed her to work with clients in the U.S. and UK, building lasting professional relationships and friendships around the world.
Ethan Roberson is responsible for overseeing the development and management of various web projects, and his role involves ensuring smooth communication between teams and delivering high-quality, user-friendly websites. What Ethan enjoys most about his role is the opportunity to bring websites to life. As a self-taught web developer, he’s always been passionate about solving problems and building websites that make a difference. Ethan obtained an associate’s degree in business administration, but taking on a full-time role in digital marketing and web development shaped the path he’s on today.
Originally from a small town called Kittrell, NC, about an hour north of Raleigh, Ethan grew up in a quiet, rural area surrounded by farmland, which gave him an appreciation for simplicity. In his free time, he loves staying active and exploring the outdoors. Whether it’s playing golf, disc golf, shooting hoops, or flying his drone, he finds joy in activities that keep him connected to nature.
April Light brings a passion for thoughtful strategy, seamless project management, and compelling brand storytelling to every client engagement. She loves building strong relationships with clients, learning what makes each advisor unique, and finding creative ways to elevate their brand presence and reach. April thrives on helping clients show up with clarity and confidence, from guiding projects from concept to completion to brainstorming fresh ideas.
April studied Business Economics and Psychology at the University of California, Santa Barbara, giving her a strong foundation in both analytical thinking and human behavior—skills she uses daily in her work. Originally from Orange County, April now lives in Ladera Ranch, California. Outside of work, she enjoys fashion, home styling, traveling, running, spending time at the beach, and discovering great food. Most of all, she loves supporting her three amazing kids, who keep her laughing, grounded, and constantly on the go.
Connect with her on LinkedIn. https://www.linkedin.com/in/aprilclight/
A storyteller at heart, Celena thrives on crafting strategies that help clients connect authentically with their audience. With over 15 years of experience in marketing management, she excels in helping clients tell their unique stories and reach the right people.
Celena studied ballet choreography in Florence, Italy, and the Danish language in Copenhagen. Originally from Nashville, TN, she has also lived in Florence, Paris, Dublin, and Copenhagen, making her fluent in Danish and Italian—though she rarely uses these languages in Nashville!
When she’s not crafting compelling marketing strategies, Celena enjoys spending time outdoors with her rescue pup, Ollie, and her boyfriend, chipping away at her fiction trilogy, and indulging in plant-based cuisine. Celena also loves visiting her mom, sister, and nieces, who all live nearby.
A born strategist, Jordan always starts with “why” when brainstorming marketing tactics with her financial advisor clients. With recommendations rooted in data and industry best practices, she loves growing advisors’ awareness of their strategies’ positive impact on their business.
Jordan obtained her bachelor’s degree in business administration (with an emphasis in marketing and management) and her master’s in communication and media management from Colorado State University. Before joining Indigo, Jordan already had 6+ years of financial services experience and 8+ years of marketing/project and campaign management experience under her belt—making her a powerhouse addition to the team! Outside of strategizing for her advisors, Jordan’s hobbies include pottery, hiking (when she’s in shape), and ordering delivery or takeout. She is happily married to her husband, Max, and a dedicated dog mom to her oversized golden retriever, Kai.
Joshua spends his days developing client websites, implementing automations, and troubleshooting website issues. He enjoys the challenge of working with websites while simultaneously learning new tips and tricks to optimize them for maximum efficiency.
Originally from Pulupandan, Negros Occidental, Philippines, Joshua holds a Bachelor of Science in Information Technology, and in his free time enjoys playing computer games and watching anime and movies.
With her marketing expertise, Melanie Valdez leaves no stone unturned when helping clients hone their marketing strategy. She loves interacting with clients and brainstorming new ideas to enhance their marketing results. No two days are ever the same, and that’s the way Melanie likes it!
Melanie holds a bachelor’s degree in psychology from Western Washington University as well as an MBA from Western Governors University. When she’s not rocking her role at Indigo, she enjoys cooking (trying out new recipes every week), painting, and discovering new restaurants with friends. She and her husband, Dat, love to travel and go on walks with their dog, Brutus, a pomeranian-chihuahua whose personality is definitely not proportionate to his small size!
Amanda wears a few hats at Indigo, bringing value to the team by creating custom social media posts for advisors, assisting with the onboarding process of new team members, and tackling behind-the-scenes team tasks. She loves to collaborate with our amazing clients and supportive team members.
Born and raised in Fort Myers, Florida, Amanda holds a bachelor’s degree in English Literature from the University of Central Florida and a master’s degree in education from North Carolina State University. She worked as an educator for about a decade before pivoting to a career in writing and marketing. Amanda currently resides in Colorado Springs, Colorado, with her two children, Mikayla and William, and dog, Daisy. When she’s not reading or writing fiction in her spare time, Amanda enjoys hanging out with family, hiking, trying new foods, and traveling.
Adrian Bachini works on tasks requiring technical knowledge and other various administrative tasks. A software developer by day, prior to joining Indigo, Adrian had very little knowledge on how nontechnical positions operate. His position at Indigo allows him to both learn and experience a variety of platforms and gain more knowledge about how to maximize marketing initiatives.
Adrian holds a bachelor’s degree in computer science with a specialization in software technology from De La Salle University Manila. Adrian considers himself somewhat of a workaholic, with a full-time day job in addition to working with Indigo. When he’s not working, he enjoys watching documentaries, action movies, and anime, and also loves cycling on muddy downhill trails or cross-country rides, playing video games, and simply resting when he can. He is also a licensed commercial pilot and flies in his free time; he obviously also enjoys traveling. Adrian lives with his family and more than a few pets (11 dogs, 6 cats, a few birds, and fish)—he has more pets than humans in his home!
Kourtney Kearney is a data-driven woman with a knack for coding. On any typical day, you can find her building web pages, troubleshooting bugs in code, and setting up automations to make life easier for our clients. Thanks to her technical background, Kourtney has a vast understanding of the inner workings of websites and the data associated with them. She’s always on the lookout for new technology that will help us improve our workflows so we can focus on what we do best—helping financial advisors grow their business. Kourtney enjoys the variation of tasks and loves the challenge of taking an existing website and making it better without completely rebuilding it.
Kourtney is originally from Newark, CA (Bay Area), but currently resides in Antelope, a suburb of Sacramento, and holds a Bachelor of Arts in Art History and Curatorial Studies. Outside of work, Kourtney spends her free time reading, playing volleyball, baking with her two sons, and hanging out with family.
Sarah Robichaud uses her love of spreadsheets to create engaging content calendars for our clients’ social media pages. Sarah holds a bachelor’s degree in psychology from Salisbury University and a master’s degree in marriage and family counseling from Liberty University. In addition to her role at Indigo, Sarah volunteers as a virtual administrator for Army Wife Network, a nonprofit organization that aims to empower and educate military spouses through blogs, podcasts, and various other resources.
Born and raised in Maryland, Sarah currently lives in Rochester Hills, Michigan, with her husband, Andrew, two children, Emily and Logan, and two fur babies, Penny and Chewbacca. As a military spouse and mother, Sarah loves working for Indigo because of the flexibility it affords her, allowing her to continue to build her career while frequently relocating around the globe and working on her own schedule to accommodate a busy lifestyle. Sarah also loves Indigo’s supportive team atmosphere. Outside of work and volunteering, you can find Sarah enjoying time outdoors with her family, typically running, camping, or traveling. An avid traveler, she’s visited 16 countries and is always planning her family’s next great adventure.
Jennifer Farrior is Indigo’s go-to for all things proofreading and editing. Her attention to detail is unmatched, and she takes pride in making sure every article is clean and concise before it heads out to our financial advisors. She says, “Even a single typo can affect an advisor’s credibility, and we strive for perfection when it comes to how they’re presented online.” As Lead Writer, Jennifer trains and manages the team of writers, and also writes and collaborates with team members to create Indigo’s blog posts and promotional material.
Jennifer holds a bachelor’s degree in English from UCLA. In addition to her role at Indigo, she runs her own copy editing and proofreading business, She Proofreads LLC. Jennifer hails from San Diego, California, but now lives in Louisville, Kentucky, with her three kids, Joshua, Julia, and Joel, and goldendoodle, Dexter. She loves working at Indigo because it provides her with the income, flexibility, and the community she needs as a stay-at-home mom. Outside of work, you can find her spending time with her kids, friends, boyfriend, or working on a puzzle while watching Netflix.
Lisa Gaines spends her work days uploading blog posts to our clients’ websites and LinkedIn profiles, drafting emails, and making adjustments to content as advisors request. Lisa has learned a lot as a long-time member of the Indigo family and has enjoyed seeing the processes evolve to become more streamlined and efficient over time. And she loves working with the amazing Indigo team!
Lisa is a proud alum of Texas A&M University, where she received a Bachelor of Business Administration in Finance. As a military child, Lisa feels as though she grew up everywhere; however, she claims central Texas as home where most of her family is originally from. She currently lives in Fort Hood, Texas, with her husband, Korey (an active-duty Army officer), and two kids, Madelyne and Jameson. As a military family, Lisa moves quite a bit—often to areas where the job market is small. She loves that Indigo provides her with a steady job she can take with her wherever she goes. When she’s not working, Lisa enjoys dabbling in interior design, binging a good Netflix series, and spending time with friends and family.
Read more about why Lisa loves working with Indigo.
Anne Wheeler is responsible for a variety of administrative tasks as well as updating social media pages for clients. Anne enjoys the creative side of her position and the ability to collaborate with the team to help advisors get started with Indigo.
Anne holds a bachelor’s degree in communication from the University of Tennessee. Outside of work, she enjoys walking, baking, spending time with her husband, Rick (a structural engineer), and two sons, Thomas and Turner. Anne loves being a full-time mom, and appreciates that Indigo gives her the opportunity to work part-time while still caring for her boys.
Dan Corcoran enjoys being on the front lines of financial advisor marketing, working directly with advisors to help them build a strong marketing plan to get their firm’s message out. Working remotely can be a challenge as talking to others, brainstorming, and sharing experiences recharges him; he maximizes touchpoints to connect with others to make every day at Indigo rewarding.
Dan holds a bachelor’s degree in journalism and mass communication from the University of Wisconsin-Madison. He enjoys drone photography and videography (he owns his own drone business, Forward Focus Photography), sports broadcasting (he was a hockey broadcaster for four years prior to COVID), spending time with family, camping/hiking, running, swimming, and road biking.
Originally from Sun Prairie, WI, Dan has three siblings, and prior to joining Indigo’s team, he worked for an RIA in Madison for two years.
Amanda Laskey works with clients one-on-one to develop and implement marketing strategies that help spread the word about who they are and how they help. In her role, Amanda strives to deliver outstanding customer service to our clients. She is tech-savvy, an independent problem-solver, extremely organized, an excellent communicator, and thrives on helping others. She appreciates the ability to work remotely in a collaborative team environment while supporting her family.
Amanda holds a Bachelor of Arts in Education and a Master of Arts in Inclusive Education from Seton Hill University and has over 10 years of experience in secondary classroom teaching and over 3 years as an Executive Assistant. A proud Army spouse, Amanda resides in Pittsburgh, PA, with her husband, Brandon, their two sons, Jackson and Harrison, and their sheepadoodle, Waylon, and goldendoodle, Cash. Outside of work, Amanda enjoys spending time with her family, relaxing at the beach, traveling to new places, dessert, and all things Disney.
Heidi Wilson thrives on helping advisors create an online voice and streamline their marketing efforts. With her mother being a retired financial advisor and her brother-in-law currently a CFP® professional, she’s passionate about taking the marketing pressure off of advisors so they are able to focus on their clients. She loves when advisors tell her something we did for them helped; it can be as simple as taking something off their very busy plate or helping them land a new client with one of the articles we wrote. With broad-based consumer and B2B marketing experience, Heidi is constantly thinking outside the box and brings a fresh perspective to the Indigo team.
Heidi holds a bachelor’s degree in public relations from Florida State University and hails from Tampa, Florida. Her husband, Chris, is in the U.S. Army, and as they are constantly moving, they take every opportunity to explore the new areas where they’re living. Some of their favorite places they’ve called home include Hawaii and New Orleans. Heidi is thankful for the opportunity to work remotely with Indigo, which allows her to take her job with her, no matter where the Army moves her family next.
Watch this video to hear why Heidi loves working with Indigo.
It’s Katie Cress’s mission to help financial advisors reach their ideal prospects through custom digital marketing. On any given day, you can find Katie meeting with new financial advisors to learn more about their marketing goals, who they love working with, and why they’re passionate about helping others. Her favorite part of her job is meeting new advisors every day and continuing to learn how each firm and individual advisor is different, and using her marketing and small business background to help them craft a game plan that empowers them to grow their business and enhance their services. Often described by loved ones as a “helper” and “caretaker,” Katie is passionate about advocating for her advisors’ needs and supporting her coworkers to help them succeed.
Katie holds an MBA from Xavier University and a BA in Economics from Ohio University. A Midwest girl for life, she lives in Cincinnati, Ohio, with her husband, Brandon (who’s also a marketing guru), and their three kids, Charli, Lucy, and Teddy. She and her husband also own Clean Eatz Cafe, where they use their collective marketing prowess and love of food to create a welcoming space for employees and hungry customers alike. Katie is passionate about and for small business owners, being raised by her father who was an entrepreneur, being one herself with her husband, and working with them every day at Indigo. She loves the spirit, creativity, and drive of entrepreneurs. When Katie’s not working or helping run the family business, she enjoys working out with her husband at Orange Theory, loving on her three kids, and cooking delicious food.
As Director of Marketing at Indigo Marketing Agency, Elizabeth brings 13+ years of hands-on experience in financial services, including time working directly inside an independent advisory office. With a career once on track to become a financial advisor—paraplanning, trading, and supporting client relationships—she understands firsthand the pressures, passions, and demands advisors manage every day. She earned her degree in Information Technology from the University of South Florida’s Muma College of Business and holds a life, health, and variable annuity license, giving her a rare blend of tech, marketing, and product knowledge. In consulting with advisors, Elizabeth is consistently recognized for spotting growth opportunities that other agencies miss—thanks to her sharp eye for detail and proven strategies that drive real results.
Originally from Clearwater, Florida, Elizabeth loves to travel and has visited 12 countries, including extended trips to eSwatini, Africa, to assist with humanitarian programs. Learn more about why she loves working with financial advisors in this video. When she’s not helping advisors grow their businesses, she enjoys attending orchestral performances, visiting art museums with her son, and family nights in the backyard with their dog, Wrigley.
As the Chief Executive Officer of Indigo Marketing Agency, Sara Dressler leads the team with a strategic vision and a passion for helping financial advisors grow their businesses through innovative marketing strategies. Now in her fifth year at Indigo, Sara oversees all aspects of the company’s operations, ensuring Indigo continues to deliver exceptional results for clients while fostering a culture of collaboration and excellence.
With a bachelor’s degree in business administration and a minor in communications from Pacific Lutheran University, Sara combines her formal education with years of experience managing operations and optimizing systems to drive success. Prior to becoming CEO, she served as Indigo’s Director of Operations, where she played a pivotal role in streamlining processes and connecting teams across departments to achieve company goals.
Sara thrives on staying active, both in her professional life and at home. As a military spouse and mother to three energetic boys, she’s mastered the art of multitasking and enjoys spending time with her family. Whether working out, exploring the outdoors, or cheering on her kids during their games, Sara brings energy and enthusiasm to everything she does.
As Chief of Staff at Indigo, Kelli plays a key role in keeping the company running smoothly behind the scenes. She supports our CEO in driving strategic initiatives and oversees day-to-day operations across hiring, team development, client experience, and project execution. With a focus on organization, collaboration, and continuous improvement, Kelli helps ensure that both the team and clients have the support and structure they need to thrive.
Kelli has a bachelor’s degree in communications and public relations from Pacific Lutheran University.
Kelli lives in Colorado Springs, Colorado, with her husband, Ian, who is an officer in the U.S. Army, and their two sons, Zachary and Cameron. When she’s not working, you can find her on the sidelines cheering her sons on in their sports, enjoying a pilates class, immersed in a novel, or being an active member in her church community.
Leading the Indigo team with heart, Hugo Fernandez is passionate about helping our financial advisors attract a flood of their A+ clients with sustainable marketing campaigns. He enjoys running companies that are wildly successful and wearing a black t-shirt every day of his life. When his two favorite things come together, you have an average day at Indigo.
Hugo Fernandez is also CEO of Indigo’s partner company, Just Digital, and author of The Client Acquisition Blueprint. He has personally helped hundreds of entrepreneurs grow their business through his proven blueprint for creating an EPIC marketing strategy and online presence.
Hugo Fernandez acquired ownership of Indigo Marketing Agency from founder Claire Akin in 2022. Focusing on strategic growth initiatives for Indigo, Hugo is passionate about helping our financial advisors attract a flood of their A+ clients with sustainable marketing campaigns. He enjoys running companies that are wildly successful and wearing a black t-shirt every day of his life. When his two favorite things come together, you have an average day at Indigo.
Hugo Fernandez is CEO of Indigo’s partner company, Just Digital, and author of The Client Acquisition Blueprint. He has personally helped hundreds of entrepreneurs grow their businesses through his proven blueprint for creating an EPIC marketing strategy and online presence.
To get in touch with Hugo, connect with him on LinkedIn.