- How are top advisors using LinkedIn today?
- Supercharging your profile
- Identifying qualified prospects
- Asking for an introduction
- Generating new appointments
- Advanced search techniques
- LinkedIn Premium & paid ads!
The LinkedIn Guide for Financial Advisors offers step-by-step instructions for mastering the world’s largest professional network. Filled with relevant examples and success stories from independent financial advisors, the guide reviews how to optimize your LinkedIn Profile, expand your network, search for and identify qualified prospects, as well as the art of asking for an introduction from someone who knows and trusts you. Finally, the book offers a proven strategy for using content marketing on LinkedIn to attract new leads.
Claire Akin is a former Investment Advisor Representative who holds her MBA in Marketing from UC San Diego as well as a BA in Economics from UC Davis. It’s her goal to help advisors leverage content marketing to grow their businesses.