How do you prefer to engage and connect with an audience? Recently at the Jolt Conference, Ramon Ray had a phenomenal and super energetic session where he talked about how to engage and connect in a digital world.
So many times we’re on a social platform, and because we are so focused on ourselves and what we want to post, we’re not engaging. Remember, social media was designed to be a social platform. Instead, it’s really sometimes like a soapbox, isn’t it? You see advisors and other people post article after article or what their viewpoints are, and they’re never taking the time to actually engage with their audience.
Some good ideas to engage include having polls or just reading someone else’s post and saying, “I agree (or disagree) with what you had to say…” or “That really changed my mindset about XYZ…,” or “Thank you so much for sharing your story. I have a similar experience or story that I want to share with you.”
I really want to encourage you, when you’re on social media, take the time to actually go through your feed and not just immediately hit that “post” button. Ramon shared this amazing quote by Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Can you take a moment today and go through your feed and actually respond to or engage with somebody? Maybe you’ll decide you really want to tailor your content to people who lift you up. Or you want to have further conversations and actually build a true connection and relationship with your audience. You never know how a simple gesture will have a ripple effect in your life or in your business.
If you’d like more tips on how to engage with your audience, or if your marketing strategy needs a boost (or a complete overhaul!), reach out to schedule a free strategy session with one our marketing experts today!