Culture is a term that has been used frequently in the last several years, and is gaining ground in the importance it serves in business. I decided to get a textbook definition of what culture is, and I continue to be surprised that this was not something that was addressed by the masses earlier. Culture, as defined by the Merriam-Webster Dictionary, is the set of shared attitudes, values, goals, and practices that characterize an institution or organization.
Culture, in a positive way, is a tool that can be used to attract the right people to your business, both stakeholders and clients. It can also be used to repel both as well. Stakeholders, or employees, want to be aligned with an organization that shares their attitudes, values, and goals. Similarly, potential clients of your business want the same. Your culture can also be used as a tool to detract those that are not aligned with your culture. Having the right culture in your business is King.
Everyone Understands Their Role
Disney is one of those businesses where culture is King. It has been written time and time again about how they make a concerted effort to assure that everyone involved in the business understands how things should and need to be done to foster the environment they have established.
It does not matter what your role is in the company, everyone understands what their role is, from top to bottom, to create the environment that people want to be a part of and continually attract the best and brightest to come and work. This culture that is ingrained within the organization exudes to the outside and continues to attract families willing to experience things the Disney way, creating clients for life that are raving fans. In addition, the culture at Disney is so strong and respected that they started the Disney Institute. The Disney Institute helps train professionals, teams, and organizations worldwide based on the insights and best practices of Disney Parks and Resorts. Imagine how strong their culture must be that they created a platform that people are wanting to pay to learn how they can implement their “way” into their own business.
Right Culture, Right Fit
We understand the importance of creating the best culture possible here at Mitlin Financial. We feel that by creating and maintaining a strong culture, we will continue to attract the right stakeholders and clients—which is where the magic happens.
When you have an organization that has all of the above (the right culture, the right stakeholders, and the right clients), it creates an environment that does not feel like work and provides the ability to have a tremendous impact. Working with families every day to help them work toward their goals is incredibly rewarding, and as a firm, we want to have as great an impact as possible; and culture is where it all begins!
This article represents the opinion of Mitlin Financial Inc. It should not be construed as providing investment, legal, and/or tax advice. Investing involves risk, including possible loss of principal. No strategy assures success or protects against loss. To determine what may be appropriate for you, consult your financial advisor.
Lawrence “Larry” Sprung, CFP®, is the founder and wealth advisor at Mitlin Financial, Inc.
As a fiduciary advisor, he and his team are dedicated to facilitating the customization of clients’ portfolios as they work toward reaching their financial objectives. Larry and the Mitlin team prioritize clients first and consistently help clients make healthy financial decisions and offer a tremendous client experience that leverages today’s top tools and technology.
Larry is also host of Mitlin Money Mindset™, a podcast that’s all about getting your mind right when it comes to all things money. He has appeared on numerous industry podcasts as a guest speaker and was recently featured on CNBC where he spoke about money and parenting. To learn more about Larry, connect with him on LinkedIn.
How Indigo Can Help
Marketing plays a significant role in communicating your firm’s culture to prospects. By crafting messaging and visuals that align with your values and mission, you can effectively convey your unique identity as a financial advisor and differentiate yourself from competitors.
From your website and social media to your advertising and blog articles, every touch-point with prospects is an opportunity to showcase your value proposition and build trust and loyalty with your audience.
Remember, your company culture is a powerful asset that sets you apart and communicates why prospects should work with you. The Indigo team is ready to help you design a powerful marketing strategy that will enhance your firm’s culture through our custom content solutions and advertising services. With our expert guidance, you can attract more clients and grow your business like never before. Contact us today and let’s get started!