Part 1
Important Notes
5-Part Rule
- Suitability Standard: You cannot make recommendations to anyone without knowing their specific circumstances.
- Everything Needs to Be True: You can’t make false claims.
- Everything Has to Be Provable: You have to be able to provide documentation to prove what you’re saying.
- You Can’t Talk About Investment Results: We can’t make promises because no one knows how the market will really behave.
- You Can’t Promise an Outcome: “Help to pursue financial freedom” or “Helping to plan for a stable retirement”
2 Main Types Of Content
- Static Content: Website copywriting, blog posts, social media profiles. Things that will stay static forever or long term. Submitted and approved to compliance before it goes out.
- Non-Static Content: Social media posts and emails. Archived so there are records of exactly what was said in case of an audit.