Technology

How Much Time (and Energy) Do You Waste on Internet Passwords?

Picture this…you need to send a quick update to your email list. You go to log into your email marketing system, but you can’t remember the password. You try one password. Wrong. You try another password. Still wrong. By this point you’re panicking. You don’t want to lock yourself out of your …

How To Work With Clients Virtually In A Hurry (Even If You’re Not Tech Savvy)

It's been an incredibly stressful time for most advisors and their clients. You have been putting out fires, worrying about the markets, and having the same conversations over and over with clients. But what comes next? How can you maintain a trusted relationship with your clients at a distance? How …

The Top 7 Financial Advisor Technology Tools for 2020

The financial advisor technology tools your firm uses can make or break the client experience. A slow website, complicated financial planning software, irrelevant emails—these can all leave a sour taste in your clients’ mouths and leave them searching for someone else. But the right technology …

The 8 Technologies You’ll Need to Create Your First Webinar

After last week’s blog post, 8 Reasons Webinar Marketing Is so Promising for Financial Advisors, I got several questions from advisors about the best technologies for creating webinars. I’ll be honest, DIYing your own webinar is a lot of work. But if you’re fairly tech-savvy and ready to put in 8-12 …

Has Your LinkedIn Account Been Restricted?

If you’re a financial advisor with a LinkedIn profile, chances are you recently received an alert that your LinkedIn account has been restricted. LinkedIn has been working hard to secure their system from hackers, political accounts, and fake accounts. Almost all of the advisors I know have had …

How To Create Your Financial Advisor Marketing Plan + Free Template

Advisors ask me every day, “What should I include in my financial advisor marketing plan?” The truth is, “should” is a relative term. The answer depends on two things: What are your marketing goals? How much are you willing to put into your marketing? Similar to attending a conference or …

How To Grow Your Business Using Technology

In the information age, the technologies we use on a daily basis are the fuel to grow our businesses. A Federal Reserve Paper found that technology use can drive business growth by 3-5% per year. Technology can be overwhelming to evaluate, but has the power to make your days either easy and …

How Advisors Can Show Up for Specific Keyword Searches

Financial advisors aren’t typically familiar with search engine optimization (SEO) strategies. Because SEO is complex, many advisors ignore the potential benefits completely. But after working with over 50 advisors to optimize their websites, we have seen some powerful results with a few small …

How To Get Started On WordPress (For Financial Advisors)

Do you need help getting started with your WordPress site? Here are a few video tutorials to get started on WordPress. We also have Website Service that we provide if you need additional help in setting up or updating your site. We also have Website Service for additional help with WordPress. You …

Four Signs An Advisor Will Have Business Growth This Year

I rarely find an advisor who is not trying to grow his business. Despite the assets under management or number of clients advisors serve, most are always striving to build something bigger. Client demographics, technology, and marketing have changed so much in the past 20 years that many veteran …

Marketing Makeover for Financial Advisors “Before” & “After”

Many successful Financial Advisors have outdated websites, logos, and marketing practices. They are often frustrated that marketing tactics that worked for them in the past don't work anymore. Intimidated by new technologies they aren't sure how to get started bringing their marketing into the …

Demystifying Paid Search for Financial Advisors

I often get questions from advisors seeking to expand their reach using paid search. It’s my suspicion that their interest is piqued by sales calls from SEO companies that promise big results for reasonable costs. In reality, while SEO is a no-brainer for large, national brands that sell online, it …

Before & After: New Websites for Financial Advisors (Video)

So many advisors today have outdated websites that are killing their credibility with referrals and prospects. If your site is not secure and mobile-responsive, it's being penalized by Google and your missing out on traffic. Our WordPress sites are independent websites for independent financial …

How to Write Compliance Friendly Blog Posts

In reality, most advisors have been blogging for years; they just don’t know it. A blog consists of pieces of copy called posts. Each post is simply a short article that you’ve authored and placed on your website. Like any article, It must go through compliance before distribution to the public. If …

Should Financial Advisors Use Constant Contact or MailChimp?

As we reviewed last week, email marketing is still the most effective marketing channel for advisors. Research from McKinsey & Company shows that email is nearly 40 times better than Facebook and Twitter combined for acquiring customers. Your money is well spent on email, with the ROI on email …

What Financial Advisors Need to Know About Google Analytics

As a financial advisor, you understand the importance of data-driven decision making. But are you using data to drive your marketing? Or are you trying different strategies without knowing whether they're paying off? This week, I've partnered with top advisor coach, Stan Mann, to create a …

Technology

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

View examples of top financial advisors we’ve worked with!

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Case Studies: Real-World Financial Advisor Marketing Examples

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