Facebook Ads are an inexpensive way for advisors to make contact with prospects they don’t already know. The downside is that the ads are sometimes poorly targeted, resulting in plenty of “junk” traffic. This happens when the ad’s audience is not properly set up to focus on qualified prospects. You …
How Four Top Advisors Are Marketing on Social Media (Webinar)
You probably hear all the time that it's important for advisors to be active on social media - but are the advisors marketing on social media actually getting new clients? In this exclusive webinar, we'll share four real-life case studies of top advisors that are using LinkedIn and Facebook to …
Why Advisors Need a Facebook Business Page & How To Create One
This segment is part of my Online Marketing Course, a comprehensive online self-study program for financial advisors and their staff. The course is designed to turn your assistant into your Chief Marketing Officer! The best time to set up a Facebook Business Page for your …
How Does Your Marketing Compare? (Free Marketing Scorecard)
Many of the financial advisors I speak with want to know how their marketing compares to other advisors. I don’t blame them, we all want to know how we measure up. In fact, it’s not uncommon for investors to want to know how their retirement savings compares to their peers’. But marketing efforts …
How to Get More Facebook Followers for Your Business Page
I get a lot of questions from financial advisors about marketing, but one of the most frequent is “How do I get more Facebook followers?” Especially if you’re investing time and energy into your Facebook business page, you’ll want to make sure your content is getting exposure.Facebook is also …
How to Invite Your Facebook Friends to ‘Like’ Your Business Page
Some of my advisor clients are incredibly successful on Facebook and for some it’s a waste of time. What’s the difference? Demographics. Facebook marketing is not for everyone. In fact, my own Facebook business page is not a core focus of my marketing efforts because most of my target prospects are …