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How To Communicate With Your Clients About The Bear Market (Free Template)

Last week, I shared this free template to communicate with your clients about the coronavirus and market volatility. But this week, the roller coaster ride continues. In light of today's market chaos, I recommend staying in front of your clients to educate them and address their fears. If …

Announcing The Marketing Guide For Financial Advisors!

Released Today: The Marketing Guide for Financial Advisors! I am proud to announce that my new book, The Marketing Guide for Financial Advisors, was officially released today! This book includes everything that I know about marketing including: Why digital marketing is so challenging in …

Is Your Marketing Ready for 2020? (Video)

Last Chance To Get Started On Your Marketing For 2020! It's your last chance to get your marketing ready to hit the ground running in January 2020 with our Total Marketing Package. January is a critical time for financial advisors because prospects have an unprecedented urgency to act. It's …

How To Ask People To Join Your Email List

After last week’s post, How To Add People to Your Email List (Video), I received a great question from one of my readers. Neil asked, “How would you suggest to approach those people to put them on an email list? In other words, what would you say to them?” This is a great question, as we always …

DON’T MISS OUT ON OUR WEEKLY MARKETING TIPS

We send out free marketing tips every week designed to help financial advisors grow their business. Sign up here! …

How to Market with an eBook or Report (And 5 Examples from Top Advisors)

Marketing today is all about creating valuable content. Educational information helps people understand why they need your help more than any advertisement or sales pitch will. And if content is king, the eBook and reports are its queens. Top advisors use reports to grow their email lists and start …

Should Financial Advisors Use Constant Contact or MailChimp?

As we reviewed last week, email marketing is still the most effective marketing channel for advisors. Research from McKinsey & Company shows that email is nearly 40 times better than Facebook and Twitter combined for acquiring customers. Your money is well spent on email, with the ROI on email …

Ten Steps to the Perfect Marketing Email (Infographic)

Email is still the most important channel for our marketing efforts. A recent McKinsey article shows that email is 40 times more effective than Facebook and Twitter combined in generating new clients. Over 90% of U.S. consumers check their email every day. In my work with advisors, I see roughly 70% …

How Does Your Marketing Compare? (Free Marketing Scorecard)

Many of the financial advisors I speak with want to know how their marketing compares to other advisors. I don’t blame them, we all want to know how we measure up. In fact, it’s not uncommon for investors to want to know how their retirement savings compares to their peers’. But marketing efforts …

Productivity Tip: 8 Tricks to Effectively Search Your Emails

I just got off the phone with a new client who will be coming onboard for our Monthly Marketing Package this month. At the end of our phone call, he confessed that the real reason he was signing on was so we could deal with his compliance department on his behalf. He mentioned that he had recently …

Ten Secrets to Promoting Your Event

Need help promoting your event? It may seem overly complicated, but it doesn't have to be. As it turns out, while many advisors stress about filling up their events, getting RSVPs is simple if you follow a tried and true process. Here are my ten foolproof steps to fill up your next event: 1. …

Content Marketing on LinkedIn (For Financial Advisors)

Content marketing is a relatively inexpensive way to get the attention of qualified prospects in your niche who are looking for help. The strategy uses the creation and distribution of content to earn the attention of prospects. Once you have their attention, they get to know you better and take the …

Two Reasons to Add Friends & Family to Your Email List

When I work with advisors to build their email lists, I’m often asked whether they should add friends and family. While I never advocate “selling” via our relatives and social acquaintances, there are two solid reasons to add your personal contacts to your email list today. 1. Help Prospects Find …

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Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

Marketing for Financial Advisors

This Month's Webinar

What We Do and How We Help

Our Total Marketing Package

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