When was the last time you thought about how much you are paying each year for your website? If you’re like most advisors, you rarely think about this cost. The problem is, it adds up to thousands of dollars each year. Is there a better alternative? Today, we’d like to share the story of one advisor who was able to upgrade his website AND save over $2,500 per year by switching to our websites for Financial Advisors. Let’s take a look!
We recently completed a website upgrade for a client who had been using an industry-specific hosting platform with a price tag of $240 per month. The advisor decided to move his site because this platform does not provide an SSL certificate and visitors were receiving a warning that read “site is not secure” when they visited the site.
He came to us because we build Independent Websites for Financial Advisors using WordPress. WordPress is the largest independent website platform in the world, with over 20% of the internet’s websites on WordPress. The platform unlocks tremendous marketing power at an impressively low price. WordPress hosting with an SSL security certificate only costs around $15 per month! That’s a savings of $2,700 in the first year alone!
The best thing is that our clients own their WordPress websites outright. They are free to do as they please with them and no one can turn their site off. Independent sites make sense for independent advisors.
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If you’re ready to upgrade your website and lower your costs, our sites are priced so competitively that you’ll likely break even in 6 months or less.
How We Did It
Step 1: Creating Secure & Responsive Website
It’s critically important that any website in 2018 be both secure and mobile-responsive. This allows your website to:
- Perform better in search (SEO)
- Provide a better experience for users (higher conversion)
- Inspire greater trust
Step 2: Custom Content to Attract a Relevant Audience
After working with thousands of advisors over the past three years, we know that advisors with a specialty have a much easier time marketing their business and attracting new clients. We’ll help you articulate your specialty on your home page and throughout your site.
Step 3: Lead Generating Tools Like Riskalyze Help Turn Visitors into Leads
We use a variety of lead generation strategies and install the most popular lead generation tools for advisors on our sites.
The end result was a better website: secure, mobile-responsive, and customized towards the advisor’s demographic. The cost savings of over $2,500 per year was the cherry on top!
If you would like to discuss how we can help you upgrade your technology and save money at the same time, let’s start a conversation or take a look at our websites for financial advisors.
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We’re here to help you grow your business with “done for you” services. We provide ongoing education, and proven marketing strategies taylored specifically for financial advisors!
Claire Akin runs Indigo Marketing Agency a marketing firm serving top independent financial advisors. Claire is a former Investment Advisor Representative who holds her MBA in Marketing from the Rady School of Management at UC San Diego as well as a BA in Economics from UC Davis. It’s her goal to help specialist advisors target their ideal prospects with content marketing.