Watch Our Website Upgrade Before & After Videos
What are the most important benefits a new website can provide? Check out these two “before and after” videos of websites we recently built to learn more.
Elevating Websites: Enhancing Design, Copy, and SEO for Better User Experience
In today’s digital age, a website serves as a virtual storefront, often forming the first impression potential clients have of a business. A well-designed website with compelling copy and effective SEO can impact user engagement and conversion rates in a major way. The above videos explore two websites to understand how strategic improvements transformed their online presence.
Improving User Flow and SEO
Before the redesign by Indigo Marketing Agency, Oak Capital’s website faced several challenges. The headline lacked SEO optimization, targeted keywords, and geolocation information crucial for search engine visibility. Moreover, the lack of clear call-to-action buttons hindered user engagement, and the content layout didn’t facilitate easy navigation or information retrieval.
The redesign addressed these issues adeptly. The headline now incorporates relevant keywords (e.g., “Independent Financial Advisors”) and includes geolocation information, boosting SEO performance. Clear call-to-action buttons and multiple contact options streamline user interaction, enhancing overall user flow. Additionally, the website’s improved layout and expanded service information cater to diverse visitor preferences, improving user experience and encouraging conversion. That’s a win-win!
Plus, the inclusion of a newsletter subscription form and Google Maps enhances user engagement and local SEO, respectively. By providing more opportunities for visitors to connect and engage with Oak Capital, the redesigned website effectively bridges the gap between online presence and offline interaction.
Revamping Design and Content
Seals Financial Planning and Investments’ initial website appeared a bit dated and lacked compelling copy and SEO optimization. The design felt unwelcoming (see the big black box overshadowing the home page), and the copy was sparse and didn’t effectively convey the company’s services or goals, while the absence of clear contact options hindered user interaction. Three strikes!
The redesigned website underwent a significant transformation, prioritizing user function, design aesthetics, and SEO optimization. The introduction of engaging images and revised copy humanized the experience, making the website more inviting and informative. Clear call-to-action buttons and an improved content layout encourages engagement and helps the visitor easily obtain information.
In addition, the incorporation of targeted keywords and geolocation information in the headline enhances SEO performance, improving the website’s visibility in search engine rankings. Specific niche categories and interactive elements also boost user experience, providing visitors with relevant information tailored to their needs. This is how you draw in those A+ clients you love working with!
The revamped website also includes a step-by-step process for working with the firm, offering transparency and building trust with potential clients. Additionally, prominent contact options and a newsletter subscription form make it easy for visitors to connect with the company, fostering increased user engagement and conversion rates. That’s what we like to see!
Optimizing Websites for Success
We hope the above videos effectively highlight the importance of strategic improvements in design, copy, and SEO for enhancing user experience and driving business growth. Top-performing financial advisor websites (like Oak Capital Financial Advisors and Seals Financial Planning and Investments) prioritize SEO optimization, user flow, and providing valuable content.
Continuous refinement and adaptation is essential for financial advisors to effectively attract and retain customers in today’s competitive digital landscape.
Can we help you leverage your website as a powerful tool to connect with your target audience and accomplish your marketing objectives?
Give us a call today to put together a game plan to turn your ho-hum website into a lead-generation machine!