We don’t typically get asked, “What is FMG Suite?” anymore because many of the financial advisors we work with have FMG Suite websites. We recommend the platform because it’s designed specifically for advisors and it’s relatively easy to use. But we often get FMG marketing questions from advisors who want to make their websites look better and aren’t sure where to start.
Here are seven easy FMG Suite marketing tips to make your FMG Suite Express website look 10 times better in no time!
FMG Marketing Website Tips for Financial Advisors
1. Update Your Theme
Most advisors don’t know that FMG Suite offers six themes included in their Express platform. If you like your site, but it feels stale or outdated, this is the best place to start. The most recently released theme is the “Moonlight” theme. By switching your theme to Moonlight, you’ll take advantage of the latest design options and sleek aesthetics.
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2. Customize Your Colors
One of the most common mistakes I see with unsightly websites is using too many colors. I recommend a white background and no more than two ancillary colors. To choose the best colors for your branding, match the main two colors of your logo with a color matching tool. This tool will provide the HTML color codes for your particular logo. Then customize your palette within the “Design” section of the FMG Suite Dashboard.
3. Recharge Your Logo
For better or worse, your logo design is the foundation of your website. If your logo is holding you back, don’t be afraid to update it to improve your site’s look. Using a text only design of your firm name can clean up your site and remove your logo from your list of problems. Try Canva.com to create a stylized text only logo for your firm.
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4. Customize Your Hero Rotator
The automatic hero rotator on FMG Suite Express Websites comes loaded with their most recent videos. To drastically change the look of your site, customize the images and text of the hero rotator for your firm. Try out local photos to showcase your city or a theme of similar images that support your branding.
5. Simplify Your Navigation
If your site’s navigation looks cluttered or is wrapping from one line to two, clean it up. You can either remove unnecessary items from your Navigation or shorten the titles to make room for all of your items. I recommend:
- Home
- About Us
- What We Do
- Resource Center
- Blog
- Contact
6. Adjust Your Fonts
There are two areas within the FMG Suite platform where you can adjust your fonts for the headlines and for the paragraph text. To simplify your site, I recommend using the text style “Lato” for both fonts. Then, make your site easier to read for your older clients by selecting “Large” font size.
7. Add Some Bells & Whistles
Now that your site is looking great, add some custom features to get prospects to take the next step. If you have Riskalyze, eMoney, a Client Login link, or a Calendar Scheduler, add them prominently to your home page, team page, and contact page.
Bonus Tip from Brandon Brown at FMG Suite:
Here’s one more bonus tip: On the same page that an advisor can change their colors—the website design page—there is a subtle little section called “Thumbnail Image Styles.” This allows an advisor to switch the thumbnail style that appears in the “Recommended Content” sections on their website that feature FMG Suite content. This helps the website look a little more unique and allows you to further compliment your brand. You can choose between 3 different thumbnail art styles, change them to black & white, or turn them off completely.
Leave FMG Suite Marketing to the Experts
So there you have it, your FMG Suite marketing tips to enhance your FMG website. But would you rather be doing something else…something you actually ENJOY?
We understand, you may be too busy or not comfortable making these changes on your own. No worries, simply partner with Indigo, your go-to FMG marketing agency!
We have an absolute treasure trove of FREE resources to take your website from “okay” or “pretty good” to STELLAR.
Whatever you need, we can accomplish it.
But, wait, did you know that the Indigo team can build your website for you? That’s right. We offer independent websites for independent advisors just like you.
Get started now or dive into the details below…
Tailor-Made Websites for Financial Advisors
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Are you wondering how your website is performing? Snag a FREE website audit and find out!
Our free website audit shows you how to fix website issues that are hurting your business, and finally get the website you always wanted—without spending a fortune. It’s perfect for financial advisors who want to learn how to:
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Get a comprehensive report that shows you how to improve your website and impress prospects—TODAY.
FAQ: What Is FMG Suite?
FMG Suite is arguably the largest financial advisor marketing platform out there. It’s no surprise that when people find Indigo Marketing Agency, their first question is: What makes us different from FMG Suite?
Indigo’s founder, Claire Akin, used to work at FMG Suite before she started Indigo Marketing Agency. And while there is a little bit of overlap between our services, we couldn’t be more different.
At Indigo Marketing Agency, we offer 100% done-for-you marketing. We update your website and social media profiles for you. We create custom content each month that speaks directly to your ideal clients. We upload that content to your website, push it out on your social media channels, and blast it to your email lists.
If you need to update your website, we do that for you. If you need to submit something to compliance, we do that too. We even assign you a dedicated (human being!) Account Manager who works with you to tell your story and answer your questions.
What’s wrong with FMG marketing? Well, with a larger platform like FMG Suite, you don’t get so much personalization. Don’t get me wrong, many of our clients use FMG Suite. It’s responsive. It’s mobile-friendly. It definitely serves a purpose.
Partner With the Website Experts!
Don’t have a website yet? Maybe you don’t need a FMG marketing company—you need Indigo! Reach out today for a free strategy session with an Indigo expert. Let’s assess your website (and ALL your marketing needs) and come up with a winning game plan to get you those A+ clients your expertise deserves!