Most financial advisors don’t know a lot about search engine optimization or SEO. While they’re immersed in complex investment and financial planning topics, SEO may overwhelm or confuse the average advisor. But in today’s competitive landscape, it’s more important than ever for advisory firms to complete basic foundational steps to secure their place in the eyes of Google.
Proper SEO will help your website get more traffic, make you look better online, and support your referral process. But advisors face a huge SEO hurdle: most businesses rely on online reviews to bolster their credibility and FINRA prohibits reviews for advisors. Making the most of your business listings without using reviews requires a specific strategy.
This exclusive course will tell you everything financial advisors need to know about search engine optimization and what to do to optimize your firm’s website.
A Quick Summary of this Course
- What is search engine optimization (SEO)?
- Why does SEO matter for financial advisors?
- How is SEO different for local professional service providers?
- How can you tell where you rank?
- Choosing the best keywords to target
- What’s the difference between on site and off site SEO?
- How to improve your website’s on site SEO
- Three changes to make to your homepage today
- How to check if your site is mobile responsive
- How to check your website’s speed
- Updating your title tags
- Optimizing your meta descriptions
- Your website’s SEO content strategy
- Submitting your website’s sitemap to Google
- How to improve your website’s off site SEO
- The local search ecosystem
- Which directories impact your search presence the most?
- How to update the most important directories
- Tracking your progress
- A before and after financial advisor SEO case study
- Download your free DIY SEO checklist for financial advisors!
This course will be released on January 21st, 2018!
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